Friend lists as a way to filter updates -- also a way to manage privacy settings for different audiences.
Next up at #SMinAZ: Makala Johnson covers Facebook.
Yes, you can restrict who can see any piece of content you post to Facebook. Set default under "privacy settings", but then tailor visibility on a post-by-post basis. Learn more at https://www.facebook.com/help/privacy/sharing-choices
Mayo Clinic departmental pages always have multiple admins (so not solely reliant on a single admin), but also have a member of Mayo Clinic Center for Social Media as an admin (in case they need outside help).
Important to understand the difference between Facebook pages and groups. Read more at https://www.facebook.com/help/?faq=155275634539412
Location targeting for Facebook ads & sponsored posts: https://www.facebook.com/help/?page=203882222982239 -- potentially useful for an organization like Mayo that has multiple regional campuses.
Makala talks about Facebook Insights -- very important tool for page admins. Learn how to harness Insights: https://www.facebook.com/help/?page=120881494659811 -- also here's 's "Beginners Guide to Facebook Insights" http://mashable.com/2010/09/03/facebook-insights-guide/
Makala mentions "custom landing tabs" used to be an option for Facebook pages, but it appears Timeline for Pages has killed that option: http://techcrunch.com/2012/02/29/death-of-the-facebook-default-landing-tab/
Mayo is very transparent about responding to Facebook comments. Even negative posts stay up (unless they're obscene, etc.): they read all comments, have a rotating team schedule to make sure they are read promptly, and refer when necessary to their office of patient affairs. Even negative comments, when dealt with openly & promptly, can turn into positive ones.
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