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Next up at #SMinAZ: Makala Johnson covers Facebook.
Luke Rosenberger's profile photo
Friend lists as a way to filter updates -- also a way to manage privacy settings for different audiences.
Mayo Clinic departmental pages always have multiple admins (so not solely reliant on a single admin), but also have a member of Mayo Clinic Center for Social Media as an admin (in case they need outside help).
Mayo is very transparent about responding to Facebook comments. Even negative posts stay up (unless they're obscene, etc.): they read all comments, have a rotating team schedule to make sure they are read promptly, and refer when necessary to their office of patient affairs. Even negative comments, when dealt with openly & promptly, can turn into positive ones.
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