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Lukas Oldenburg
Works at siroop
Attended Viadrina European University
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Lukas Oldenburg

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The Analytics technologies that had the biggest impact on my last year:
- #ProductsUp, a powerful lever for marketing your product data
- #AdobeAnalytics' "Analysis Workspace", an Analytics interface that turns data tables into a playground;
- #Spotwatch, a tool that helps you watch your and your competitors’ TV spots and act upon them
- #Klipfolio, a dashboarding tool with data connectors to kill for
- #Funnel.io which imports your cost data into Analytics while you’re sleeping
And more.

Check out my new post at Web Analytics World. (I didn't write the self-adulatory headline, sorry)

http://www.webanalyticsworld.net/2017/01/my-most-impactful-analytics-technologies-in-2016.html
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Lukas Oldenburg

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My new article on how to analyze Returns and Cancellation (+refunds) stops at the limits of +GoogleAnalytics and shows how to get the full view with +AdobeAnalytics .
(no Adobe promotion intended, but in some things they are still better. That being said, looking forward to the Processing Time Data Imports in GA 360)
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Lukas Oldenburg

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My new article at +WebAnalyticsWorld : Improving Product Performance in #onlineshop with #AdobeAnalytics or #GoogleAnalytics data http://goo.gl/w2HvDt
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Lukas Oldenburg

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Meine Keynote-Präsentation (erweitert für nachträgliche Verteilung) und die Präsentationen von #SchweizerischePost und #orange über ihre Erfahrungen mit #Tealium#TagManagement +Unic   
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Am Dienstag, 31. März 2015 fand in den Räumlichkeiten des Radisson Blu Hotels am Flughafen Zürich der Unic Fokus „Tag Management“ zusammen mit Tealium statt.
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Interessantes Thema! Die Präsentation bestätigt meinen Gedanken, das TMS nicht nur für den Google tag manager gut ist. BDD lässt sich damit auch sehr gut steuern.
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Lukas Oldenburg

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More Users than Sessions? 200 Pageviews, but zero Sessions? #GoogleAnalytics ' horrifically misleading "Sessions" metric (formerly "Visits") has caused many clients and analysts to misinterpret their data. Google needs to finally fix it.

More in my new article at +Web Analytics World http://www.webanalyticsworld.net/2015/04/why-google-analytics-needs-to-fix-its-sessions.html 
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Lukas Oldenburg

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Custom Variables in #AdobeAnalytics (#sitecatalyst), #Webtrends , and #GoogleAnalytics. Part I of my new 4-part series shows what exactly IS a "Custom Variable" and the difference between "Free and Pre-Configured Variables"?
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Lukas Oldenburg

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Getting campaign cost data into your analytics tool can be a tedious, expensive and error-prone exercise. funnel.io promises to automate that for #googleanalytics. Our first experience with it were good, but not painless. So read my new article before you sign up there. https://t.co/3YQqQCyvB2 show less
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Lukas Oldenburg

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There is no way to get such neat, compact reports in #GoogleAnalytics:

My article at Web Analytics World shows the power of #AdobeAnalytics ' new "Unified Calculated Metrics" - they make the simple, but complex things a lot simpler.
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Lukas Oldenburg

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Innerhalb der 30er Franchise-Ära der NBA haben die Toronto Raptors und Washington Wizards nie mehr Siege eingefahren als in dieser Saison – und dennoch strauchelten beide Teams im Jahr 2015. Beim Duell heißt es en Guard.
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Lukas Oldenburg

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Great summary of the infant, but growing cross-device identity services. 
As the cookie weakens, brands and agencies are looking for an alternative. Cross-device seems to be the answer – but questions remain.  AdExchanger examines the state-of-play around cross-device ID...
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Lukas Oldenburg

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Unternehmen wollen das Einkaufserlebnis ihrer Kunden intuitiver und emotionaler gestalten. Mit Hilfe der Beacons-Technologie soll dies in Zukunft noch besser gelingen.
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Collections Lukas is following
Work
Occupation
Senior Digital Analyst
Employment
  • siroop
    Analytics, 2012 - present
  • e-fellows.net
    Head of Team Content & Community, 2006 - 2012
Basic Information
Gender
Male
Story
Tagline
Web Analytics, Washington Wizards and other drugs
Education
  • Viadrina European University
    Cultural Sciences, 2000 - 2005