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Lucy Rendler Kaplan
Works at Arkay Marketing & PR
Attended Northeastern Illinois University
Lives in Chicago, IL
433 followers|66,155 views
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Lucy Rendler Kaplan

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**
We all make the best plans, set goals, sometimes even sleep
in our gym clothes to ensure we get out the door when that 6 a.m. alarm goes
off…then what happens? We fall back asleep, forget where we wrote down our yearly
goals…. Motivation – there are times w...
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Lucy Rendler Kaplan

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Market To Everyone and You Reach No One
A successful marketer knows how to read people. I think about
this every day, as I’m creating strategies, programs and content for my
clients, and always can hear Kenny Loggins singing in my head. “I’ve made a
living out of reading people’s faces…” We used ...
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Lucy Rendler Kaplan

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All Social Platforms Were Not Created Equal
Sure, you can easily lump all the different social media
platforms into a large bucket and call them “Social Media,” but to truly reach
your target audience today, it means tailoring your messaging for each
platform. While a “spray and pray” method used to ...
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Lucy Rendler Kaplan

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All-Natural Homemade Pumpable Lotion
I am on a big DIY kick lately. One of the main things I wanted to learn how to do was make my own lotion. I use lotion often (especially during these harsh Chicago winters) and wanted to save money and be able to have exactly the scents I wanted. The first ...
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My latest article for +Social Media Today is up!
It’s hard to imagine life without Twitter for those of us that spend hours upon hours on it each day. If you are like me, you have definitely made the joke “I even have conversations in person in 140
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4 Ways Social Listening Can Benefit Your Business
Admit it, marketers. There are times we have a bit of
trouble finding the right balance between talking about ourselves and talking
with our communities. Are we truly listening to people that take the time to
talk with us, write about us, spend time chattin...
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Lucy Rendler Kaplan

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Chocolate Chip Cookie Cheesecake Bars
Because one or the other isn't enough, right? These are very rich, so perhaps the best part is, you don't eat too many at once and truly savor the flavor of the cookie dough along with the sharper flavor of the cheesecake. Ingredients Crust: 2 cup flour 1/2...
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Lucy Rendler Kaplan

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Skinny Chocolate Muffins
I am all for rationalizing my indulgences and turning guilty pleasures into just pleasures. Especially when it comes to chocolate. I recently made these muffins and loved them. I want to work on making them stay a bit moister for longer - let me know if you...
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8 Ways To Be More Productive Working From Home
In the sixteen years I have been working professionally, I
have been fortunate to spend 9 of them working from home. My very first job out
of college, at 21, was a work-from-home job. I had never had a “real” full-time
grown up job before, and it was very e...
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Meatless Monday Motivation: Minestrone!
It's 11 degrees in Chicago. I can't think of a better time for a hearty hot soup! Minestrone has always been a fave of mine - it's easy to make, (even easier with this recipe in a slow cooker) and it's chock full of veggies. Working from home, I love using ...
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10 Questions to Ask When Hiring A Social Media Consultant
Today, more than ever, people are leaving in-house marketing
jobs, choosing instead to begin their own consulting business. Even I did it.
After 12 years in corporate America, working in-house as a Senior Marketing
Manager, I chose to break off on my own an...
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People
Have her in circles
433 people
InnoXent LarKa's profile photo
Gary Puckett's profile photo
Jim Abbott's profile photo
Brittany Gilman's profile photo
Rupen Rai's profile photo
Eamon Mulligan's profile photo
Angelica Mendez's profile photo
Chris Yates's profile photo
GoGirls Music's profile photo
Education
  • Northeastern Illinois University
    1997 - 2001
  • Keller Graduate School of Management
    Project Management, 2000 - 2003
Basic Information
Gender
Female
Work
Occupation
Senior Marketing Director/Consultant
Skills
Marketing, Social Media, Sponsorships, Branding, Blogging, Influencer Marketing, Demo Staffing
Employment
  • Arkay Marketing & PR
    Founder/Consultant, 2010 - present
  • ONE Coconut Water
    Marketing Manager, 2008 - 2013
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Chicago, IL
Previously
Hollywood, CA - Skokie, IL
Links
Contributor to