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Lucy Rendler Kaplan
Works at Dash Advisors
Attended Northeastern Illinois University
Lives in Chicago, IL
361 followers|46,570 views
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Lucy Rendler Kaplan

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A Blog About Not Blogging
I feel guilty. I haven’t blogged in two solid weeks. I was
on a great streak- feeling inspired and fulfilling a goal of blogging every
day. Then I went on a two week business trip, and didn’t blog once while I was
gone. Runyon Canyon Was I out doing amazing...
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Lucy Rendler Kaplan

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10 Ways Brands Are #DoingItWrong On Social Media
There’s a big difference between “being on social media” and
“being social on social media.” Just because you are on social media as a
brand, doesn’t mean that you can’t still be yourself, and still be social. In
fact, I would venture to say that as a brand...
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Lucy Rendler Kaplan

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NEW on the blog! Emotional Connection is the Key to Brand Loyalty
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I've got an article up on Chicagoist.com ahead of Saint Motel's show here in Chicago next week!
Prepare to be drawn in by their atmospheric vibe and show, as much as by their trop-pop-big-band-crooning lounge sound.
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Creating A Content Marketing Strategy
No matter what stage in the lifecycle of your brand that you
are currently in, you have undoubtedly heard of Content Marketing. You might
even already be creating content. Or, you might have recognized the need to
begin creating a Content Marketing Strategy...
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Lucy Rendler Kaplan

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Meerkat Breaks From Twitter & Adds in Co-Stars in Massive New Update
Live streaming app Meerkat rolled out several major updates Wednesday
morning, including the ability to sign up on the platform through Facebook
instead of Twitter, a feature they are calling Cameo that lets you invite those
watching your stream to take ove...
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You Don't Need to Unplug To Find Happiness
It was around 1995 that I first
logged onto AOL and within the first two years, began finding people to chat
with in online groups. I found people that lived in Chicago, or that played
Scrabble, and occasionally flirted with some flirts that most likely wer...
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7 Simple Ways To Build Trust For Your Brand Using Social Media
Every day on social media you see people talking about the
importance of brands learning how to engage with their consumers, be more “human”
and above all, be honest and transparent. Think about your life – how long
would you stay friends with someone you d...
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Lucy Rendler Kaplan

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Emotional Connection is the Key to Brand Loyalty
Ten years ago, the idea of emotionally connecting to a brand
was something we did, but never thought about. The idea of connecting to a bank
or insurance company was unheard of! Today? I was so moved by Chase Bank ’s
commercial full of puppies that I had to...
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Brands & The Art of Storytelling
  Brands telling stories is nothing new; what is new is the
focus on the concept, with the rise of content marketing and social media. 17
years ago when I first started in marketing and branding, we knew that what we
were doing was telling stories, but I’d ...
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Has Instagram made a play to compete with Twitter?!
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People
Have her in circles
361 people
Shana Stone's profile photo
Emily Johnson's profile photo
Shattered Grey's profile photo
Ummesh Choudhary's profile photo
Sidney de Lima's profile photo
John Perkins's profile photo
lavenderwarrior's profile photo
hojin lee's profile photo
brahimo brahimoe's profile photo
Education
  • Northeastern Illinois University
    2001
Basic Information
Gender
Female
Work
Occupation
Senior Marketing Director/Consultant
Skills
Marketing, Social Media, Sponsorships, Branding, Blogging
Employment
  • Dash Advisors
    Senior Marketing Director, 20014 - present
  • ONE Coconut Water
    Marketing Manager, 2008 - 2013
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Chicago, IL
Previously
Hollywood, CA - Skokie, IL
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