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Luca Lepori
Luca Lepori is... enjoying fraahnch fries with fraahnch dressing...
Luca Lepori is... enjoying fraahnch fries with fraahnch dressing...

Luca's posts

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Treated America Like a Cash Cow

Much of America's economic growth since W.W. II has been founded on technology developed with government funding -- including almost every fundamental technology in the computer / IT / high tech industry.

Much like cutting spending on America's infrastructure is a false-economy that costs us far more money than it saves, cutting government R&D investment costs all of us, and future generations.

As for punting to industry, most industry R&D is "D" not "R" -- and it is increasingly being cut and the resultant IP exported in trade for market access.


Just wrote a [genuinely favorable] review for the latest version of Firefox on Android. Then I noticed something odd. The most damning reviews, giving only the lowest ratings, are from the people with the least believable names (e.g. Mary Venus -?), who also don't have photos or at least not credibly real photos, use virtually the same adjectives and 'keywords' in their very brief vitriol, and somehow their reviews have been upvoted to the top. Could be legit, but it smells fishy - like someone isn't playing fair at all, stacking the Google Play review deck... 

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Motion infographic tells the story in just a few seconds - cool!
The Author Rank Building Machine [INFOGRAPHIC]

Are you preparing for Authorship? Over the past year I've read a lot about Google's Authorship. This is a very exciting prospect and was the clincher that made me decide to put the majority of my time and effort into Google+. 

This lovely infographic, created by +Daniel Dannenberg (One to follow as he has created a number of great ones), uses the metaphor of a machine to show you how you can start implementing these factors into your social strategy allowing you to be ahead of the curve. 

It's worth noting that Authorship isn't fully supported by Google as a ranking metric, but implementing these techniques will be useful for any brand / individual looking to become more authoritative.

Full blog post can be found here:
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Buyer / trier beware! This is a security and privacy concern for those who have the @Aviate app installed. Waiting for them to respond, as of a few minutes ago there hasn't been anything. Thank you Arvid for finding and sharing this.
Nice, Aviate is spying on you!

I just noticed this when debugging my app:

I'am not amused!

Edit: Cooool, all my apps and where I live is online. Accessible to everyone.

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Tag Management rocks ...learn why, and how we can help, in this quick video below.

While some of you are already utilizing tag management, it's still a new area for many. We're here to help with Google Tag Manager, a free tool that makes it easy for marketers to add and update website tags -- including conversion tracking, site analytics, remarketing, and more—with just a few clicks, and without needing to edit your website code. Take a quick look at how easy it is to set up an account and manage your tags.

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You could it do it for years on Linux using the gcore utility, which requires the GNU debugger gdb, and it was pretty smooth. Now, thanks to Mark Russinovich's ProcDump (via Tech Net and the ghosts of Windows Sysinternals), and topped off very nicely by this "how to" post on Addictive Tips by Aun, you can dump whatever you like or need to quickly and easily on Windows XP clients and onward, and Windows Server 2003 onward.

I am using it on Windows 8 64-bit without a hitch. So far I have found it to be very fast for dumps of up to 100MB on moderately equipped consumer laptops [i.e. AMD Vision A6 or even E1 processors, 4GB RAM].

P.S. Speaking of speed, I should plug two relevant and excellent amped up text editors for Windows folks: the free [as in "free speech" and also as in "free beer"] Notepad++ and the not free, Japanese made EmEditor Both are much faster to load up text files than good old Notepad, especially larger text files upwards of 1MB, and both come with an embarrassment of text editing and development features. You may never go back to Notepad...

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Apple says Samsung is the same as Apple - hilarity ensues. Well, hilarity and quite possibly a lot more revenue for Samsung. Enrique Gutierrez' astute observations from the front lines of Starbucks...
I can't make this stuff up

I'm sitting in a Starbucks doing random whatever over an iced americano. While I waiting for my drink, I watched a guy with his friend, pick up a newspaper; and start to remark on the Samsung Apple verdict.

Guy: "Wait, so what they're saying is, Samsung is the same as Apple?"
Friend: "I know, right? Makes me think twice about how much I paid for my Mac Book"
Guy: "Seriously"

Not 10 minutes later, a husband and wife, same newspaper:

Husband: "... Samsung's iPad is the same as Apple's iPad, and I paid how much for the Apple one? Honey, I told you they were a ripoff", after looking up the Samsung tablet on his iPhone.
Wife: "Oh wow," looking at the screen, "... that's a lot cheaper. Think we can return it?"

I put my Samsung QX410 on my table, and started to plug in, when he leans over to me, "Sorry, you don't mind if I ask, how much did you pay for your Samsung laptop?"

"Oh, no worries, it was $700." I replied. 

I watched shock overcome his face, like actual shock. He looked at me, blankly, for an awkward amount of time, "Mind if I have a look?" he asked. 

So, I obliged, and showed him a few things. He commented on Windows 7, so I opened up my virtual machine of OS/X... By the time the conversation was over, he was ready to kick Cupertino in the nuts, I think.

... Now, the punchline: 

I'm writing this post after the FOURTH group of Starbucks patrons have made the connection that Samsung is now the same as Apple. They don't know the details, they don't really care, what they know is Apple is saying that Samsung is the same as Apple ... and with one simple Google Search, you get prices that are basically half for what seems to be the same products -- for nearly everything. 

Two of these groups (including the husband/wife) asked me about my Samsung laptop, the second group noticed my Galaxy phone (also by Samsung)... Best billion dollar ad-campaign Samsung ever had.

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Amusing, informal interview with Dave McClure - F-bombs and all...
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