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Luan Wise
Works at Luan Wise Ltd
Attended Sheffield Hallam University
Lives in Cheltenham
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Luan Wise

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This workshop-type session shows how to map your customer journey in a way that reveals what it’s really like to do business with you today, what it should be like tomorrow and how to prioritise what you need to do to close the gaps. 

Speaker: Jerry Angrave

Please note this is a city centre venue, selected for public transport and walking accessibility.

If you are travelling by car, please allow additional time for traffic and parking. The nearest public car parks are @Bristol and on Jacobs Wells Road. On-street parking on St George's Road and College Street car park is limited to two hours.

Registration is from 18:00; the event starts at 18:30 and finishes at 20:00. 

CIM members: £15
Non members: £25

To book, visit http://www.cim.co.uk/Events/EventDetails.aspx?crid=61057
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Sorry I can't make this event due to a prior commitment, but would love to have been there :)
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Luan Wise

Discussion  - 
 
Has 'digital marketing' become just 'marketing' this year?

At the beginning of the year Marketing Week reported Forrester's prediction that 'digital marketing' would become just 'marketing'.

Has this happened?

http://www.marketingweek.co.uk/news/digital-marketing-to-become-just-marketing-in-2013/4005302.article#!
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Luan Wise

Digital Marketing  - 
 
Has 'digital marketing' become just 'marketing' this year?

At the beginning of the year Marketing Week reported Forrester's prediction that 'digital marketing' would become just 'marketing'.

Has this happened?

http://www.marketingweek.co.uk/news/digital-marketing-to-become-just-marketing-in-2013/4005302.article#!
2
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Luan Wise

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if you want to truly rock at digital, this is what your strategy should look like (via +Avinash Kaushik) 
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Luan Wise

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For some time social media has captured the attention and interest of marketers, but many B2B marketers remain unclear about the value and its role for strictly B2B organisations. The opportunities appear obvious but are not always being implemented to maximum effect. 

This workshop discusses why you should be including social media in your strategy and how to get started with Twitter.

To book visit, http://www.cim.co.uk/Events/EventDetails.aspx?crid=56489
EVENT: Twitter Essentials
Tue, February 4, 2014, 12:00 PM GMT
Gloucestershire College

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Luan Wise

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One of the most profound changes is that more than ever marketers need a head for numbers... 
Fewer than one in six are confident measuring and evaluating campaign performance. 
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Wise words indeed!
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Luan Wise

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Top tips to help marketers demystify the finance process

All too often marketing is seen as a cost, not an investment. At all career levels, it’s essential that marketers have a real understanding of finance. During this interactive session you learn to be comfortable with some of the key terms that are used by accountants and finance executives. The special language of finance will no longer be the sole preserve of accountants. We also highlight some of the key things to look out for in a balance sheet as well as raise awareness of subtle judgements that can have a big impact on the profit or loss of an organisation. 

Speaker: Matilda Crossman Chartered Marketer (MCIM) and Chartered Accountant (FCCA). Matilda is one of a only a handful of people globally who are ‘double chartered’ and holds both the Chartered Marketer and Chartered Accountant designations. Matilda teaches for a variety of professional qualifications including CIM, ACCA and CIMA as well as high-level tailored programmes in strategic marketing, performance management and advanced finance and management accounting. She has delivered training programmes in over 15 countries in locations as varied as Brunei, the Netherlands and South Africa. 

Matilda’s business experience is focussed on the consultancy field. She initially worked for the one of the big four consultancy companies and for the last 15 years has worked within the professional education arena. Matilda is also an alumni of Harvard Business School. 

Registration is from 18:00; the event starts at 18:30 and finishes at 20:00.

To book your place, please visit: http://www.cim.co.uk/Events/EventDetails.aspx?crid=61015

CIM members £15
Non members £25
Students Free
Top tips to help marketers demystify the finance process
Tue, February 11, 2014, 1:00 PM
University of Gloucestershire, Park Campus

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Luan Wise

Discussion  - 
 
Has 'digital marketing' become just 'marketing' this year?

At the beginning of the year Marketing Week reported Forrester's prediction that 'digital marketing' would become just 'marketing'.

Has this happened?

http://www.marketingweek.co.uk/news/digital-marketing-to-become-just-marketing-in-2013/4005302.article#!
6
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My belief is that the strategy upon which digital marketing is based, does not differ from 'traditional marketing'. 'Digital' is a channel that requires a different skill-set for implementation, but the marketing fundamentals are essentially the same.
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Luan Wise

Events  - 
 
New calendar of events from Chartered Institute of Marketing (Gloucestershire) coming soon.

Dates for your diary:

Tuesday January 14th
Tuesday February 11th
Tuesday March 11th

Held at the University of Gloucestershire, Park Campus, 6-8pm.

If you're not a CIM member, you are still very welcome to attend.

I will post individual details about these events as soon as they are available - in the meantime, save the dates!
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Luan Wise

General discussion  - 
 
Theory and practice .... do you incorporate Porter's 5 Forces into your strategic marketing planning process? 

http://www.smartinsights.com/marketing-planning/marketing-models/use-porters-5-forces/
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Have her in circles
171 people
Karen Stephenson's profile photo
Praveen Kumar's profile photo
Rabbi Shanto's profile photo
abdul qahir khan's profile photo
Mark Lerrel's profile photo
Reach Higher Human Resources™ | Outsourced HR Specialists | HR Consultancy | UK's profile photo
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Event Manager Blog's profile photo
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Work
Occupation
Chartered Marketer | Freelance Consultant | Chartered Institute of Marketing Chair & South West Board Member | Direct Marketing Association Regional Council Member
Employment
  • Luan Wise Ltd
    Marketing Consultant, 2011 - present
  • University of Cambridge
    Marketing Consultant, 2011 - present
  • ONEPOST
    Marketing Manager, 2007 - 2013
  • Factor3 Communications
    Account Manager, 2001 - 2006
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Cheltenham
Previously
Cambridge - Sheffield
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Marketer, occasional speaker, shoe lover
Introduction
With my straightforward, value for money approach I'll get to the heart of your business and identify clear steps to achieve your marketing goals - whether that's creating content, generating leads or defining how to make social media work for you. 

Visit my website www.luanwise.co.uk

Bragging rights
In April 2012 I was nominated one of the UK's top 50 creative freelancers by The Drum magazine.
Education
  • Sheffield Hallam University
    1999
  • Institute of Direct & Digital Marketing
    Diploma in Direct Marketing, 2001 - 2002
  • Institute of Sales Promotion
    Diploma in Promotional Marketing, 2004 - 2005
  • Cambridge Marketing College
    Digital Marketing Planning (CAM Award), 2011 - 2012
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Gender
Female
I love this shop! Great items, lovingly displayed. And if you can't find what you're looking for, Tonya is only too happy to source that perfect piece. Highly recommended!
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