Top tips to help marketers demystify the finance process
All too often marketing is seen as a cost, not an investment. At all career levels, it’s essential that marketers have a real understanding of finance. During this interactive session you learn to be comfortable with some of the key terms that are used by accountants and finance executives. The special language of finance will no longer be the sole preserve of accountants. We also highlight some of the key things to look out for in a balance sheet as well as raise awareness of subtle judgements that can have a big impact on the profit or loss of an organisation.
Speaker: Matilda Crossman Chartered Marketer (MCIM) and Chartered Accountant (FCCA). Matilda is one of a only a handful of people globally who are ‘double chartered’ and holds both the Chartered Marketer and Chartered Accountant designations. Matilda teaches for a variety of professional qualifications including CIM, ACCA and CIMA as well as high-level tailored programmes in strategic marketing, performance management and advanced finance and management accounting. She has delivered training programmes in over 15 countries in locations as varied as Brunei, the Netherlands and South Africa.
Matilda’s business experience is focussed on the consultancy field. She initially worked for the one of the big four consultancy companies and for the last 15 years has worked within the professional education arena. Matilda is also an alumni of Harvard Business School.
Registration is from 18:00; the event starts at 18:30 and finishes at 20:00.
To book your place, please visit: http://www.cim.co.uk/Events/EventDetails.aspx?crid=61015
CIM members £15
Non members £25