Check out my latest blog post:
5 Reasons Why Buying Facebook Fans Is A Bad Idea http://goingsocial.ca/5-reasons-why-buying-facebook-fans-i
When starting social media marketing initiatives, many business owners focus on ROI (Return on Investment). That’s a good thing, but sometimes hard for many to do accurately.
It’s easy to focus on the obvious metrics: growth of fans, followers, likes, shares, recommendations, views, comments etc. Many people seem hung up on overall numbers and lose sight of the overall point of social media marketing. Where many fail is that they don’t focus on the right numbers.
Here’s the big bold statement I want you to remember. Social media marketing is NOT a popularity contest.