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Benjamin Mangold

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Annotations in Google Analytics allows you to add context to your reports.
When you’re looking at your data inside Google Analytics it can be difficult to remember exactly what was happening on particular days. You might see a massive spike for a campaign or a seasonal dip for a local holiday. Now you might be able to open your calendar and do a quick check, but if you’re like me, then you probably don’t have every single campaign written down neatly (or in my case anywhere at all). This is where annotations...
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Saludos al equipo de +Loves Data muy gentil al agregarnos..
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Benjamin Mangold

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Our Analytics Conference 2016 ticket winners are +Marcia Allan and +Anji Kemp! So many great entries and so many reasons to attend!
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Benjamin Mangold

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Dumbfounded by dashboards? Learn how to customise them using the new Google Data Studio and Google Sheets. Our CEO +Benjamin Mangold will walk you through the steps in our free webinar next week.

Register now: http://lovesdata.co/yv6as
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Benjamin Mangold

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We’re halfway through the year already. How did that happen? Last week we checked to see if our analytics goals are on track. This week, let’s see if our digital marketing goals have been achieved yet. If you need a quick refresher on how to get back on top of those goals, revisit our 2016 digital marketing to-do list. 
To make sure your new year rolls out stress-free, we’re sharing our top 3 action items for 2016.
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Benjamin Mangold

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We're showing you how to accurately track your inbound marketing campaigns using campaign tags. Jump on the blog to learn what they are, how to use them, naming conventions and if there's anything you shouldn't tag.
Google Analytics campaign tags, also known as UTM tags allow you to compare the performance of your custom marketing initiatives. When you combine campaign tags with conversion metrics, like goal completions or transactions, you can pinpoint what’s working (and not working) when it comes to your marketing. This means you can inform your strategy moving forward and even reallocate your budget to campaigns that are delivering the best r...
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Benjamin Mangold

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Learn your Google Analytics ABCs - Acquisition, Behaviour, Conversion. Go back to school to learn the analytics basics in our classroom courses in September. Don't get left behind, the Early Bird offer for Sydney ends July 8th. http://lovesdata.co/tE86r
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Benjamin Mangold

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The Facebook Pixel allows you to report conversions, build your audience, as well as optimise and track your Facebook campaigns. In this blog, we’re showing you how you can easily set up the Facebook Pixel using Google Tag Manager.
The Facebook Pixel allows you to report conversions, build your audience, optimise and track your Facebook campaigns. Here’s how you can set up the Facebook Pixel easily using Google Tag Manager!
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Benjamin Mangold

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One day left until our free webinar on dashboarding with Google Analytics by our Co-Founder & CEO +Benjamin Mangold.

Grab your spot now: http://lovesdata.co/yv6as
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Benjamin Mangold

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How can you use Google Analytic's Site Search reports to find out what people are looking for on your website, how to set up the reports and how to inform content decisions? Read our thorough guide to find out. 
How can you use Google Analytic's Site Search reports to find out what people are looking for on your website, how to set up the reports and how to inform content decisions?
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Benjamin Mangold

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Don’t do it Wally!
We hope your weekend is less stressful than poor Wally's.

For more tech humour, visit our Pinterest: https://au.pinterest.com/lovesdata
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Benjamin Mangold

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How are your Google Analytics goals traveling this year? In early January we wrote a guide to getting your analytics objectives in order. Why not do a quick health check to make sure you’ve kept on track and are fulfilling your 2016 goals?
It’s no coincidence that your New Year and your analytics setup are filled with goals (well at least they should be). Pulling in from the ‘New Year, new me’ attitude we’ve been surrounded with lately, we’re exploring ways to give your analytics account the TLC it deserves.
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Benjamin Mangold

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The Australian federal election tomorrow means that there are dozens of parties vying for our vote in dozens of different ways. Online, they’re doing it with search, ads and of course their website. As lovers of data, we decided to evaluate the official websites of all the parties on the NSW senate ballot. Check out the findings in our latest blog post.
With the Australian federal election tomorrow, there are dozens of parties vying for our vote. Online, they’re doing it with search, display and video ads and of course their website. But not all party websites were made equal in terms of being ready for a digital marketing campaign in 2016. We thought it would be interesting to evaluate the official websites of all the parties on the NSW (because our office is in that state) senate bal...
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