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Louis Columbus
Works at iBASEt
Attends Webster University, Adjunct Professor Graduate Program
Lives in California
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Louis Columbus

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There’s an interesting study out regarding marketing technology adoption in 2016. After reading the post this morning, I’ve written a short blog summary capturing the high points. Among them: 60% of marketers predict Business Intelligence will be the most purchased marketing technology in 2016. #martec   #marketing   #analytics   #EnSW  
60% of marketers predict Business Intelligence will be the most purchased technology in 2016. 46% of marketers say their greatest obstacle is gaining access to more advanced analytics and insight to make smarter decisions. Customer-centric focus (79%) leads the top five priorities for marketers in 2016 with reporting & insight from analytics [...]
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Interesting to listen to marketers pedict things. Why would you ask marketers? Learn how to listen to customers #jtbd

Louis Columbus

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Deloitte and MHI collaborated to find the most disruptive technologies impacting supply chains today,. The results of their efforts is the 2016 MHI Annual Industry Report published this week, Accelerating Change: How Innovation is Driving Digital “Always-On” Supply Chains.  It's a fascinating read and I've written a post about it.   #supplychain   #SCM   #Cloud   #3dprinting  
Adoption rates of cloud computing are expected to surge to 86% over the next six to 10 years for streamlining supply chains. Driverless vehicles & drones (50%) and 3D printing (48%) have the highest predicted adoption rates over the next ten years. Robotics & Automation and driverless vehicles & drones both had [...]
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Louis Columbus

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Louis Columbus

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Louis Columbus

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Great article from The Economist for anyone interested in the future of #manufacturing.  
 
“#Manufacturers must learn to behave like #tech firms" via @TheEconomist - do you agree? http://ow.ly/UZBxA
Manufacturers must learn to behave more like tech firms
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Louis Columbus

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Sunshine at Last
It's a nice sunny day here in London. I'm SOOOOOOO happy to see the sun shining. It has been raining non-stop for two weeks in Atlanta and the first four days I've been here in London have been rainy.  This is a shot of Big Ben just before sunset from my previous trip here last month when it was sunny as well.

A shout out to any London photographers. I'm here through the weekend. If you know have any suggestions for something to shoot in the city or even outside of the city, let me know.  If you would be interested in doing a photowalk let me know as well.  I always love meeting fellow G+ photographers when I travel.

You can find other sun shots from London and other cities I have visited in my Travel album here: https://plus.google.com/photos/112417919317910781482/albums/5752959013467666993

#london   #bigben  
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Louis Columbus

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Blogged today on how the CPQ is increasing sales effectiveness.  Accenture Interactive's recent study also shows 83% of respondents are now using a CPQ app. 
83% of companies surveyed are using Configure-Price-Quote (CPQ) apps today. 80% of companies have adopted a CRM system, and a large majority has deployed tools across the entire sales process. The most successful CPQ strategies enable business goals, priorities, and strategies to succeed. These and many other findings are from a fascinating study [...]
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Louis Columbus

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Nomura Holdings released their March CIO Survey yesterday, and I've captured the key takeaways in the following blog post. One of the more interesting findings is that CIOs expect cloud consumption (private/public/hybrid) to rise from 31% in 2014 to 58% in 2018. #Cloud   #EnSW   #Analytics   #BigData  http://www.forbes.com/sites/louiscolumbus/2016/03/23/cios-are-prioritizing-big-data-analytics-cloud-computing-and-security-in-20162017-budget-cycles/#46392a1d54f6
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Louis Columbus

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Gartner's top 10 Internet of Things technologies for 2017 and 2016 predictions released this week.  I;'ve done a blog post detailing what they are predicting.   #IoT   #IoTAnalytics      http://www.forbes.com/sites/louiscolumbus/2016/02/28/gartners-top-10-internet-of-things-technologies-for-2017-2018/#41c7e73d1678
Gartner predicts that low-power short-range networks will dominate wireless IoT connectivity through 2025, far outnumbering connections using wide-area IoT networks. For enterprises to adopt and gain the full value of these technologies, significantly higher investments in training are needed. Gartner’s Top 10 IoT technologies provide a glimpse into what their clients are [...]
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Louis Columbus

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I've been tracking the Internet of Things forecasts & market estimates, and have summarized them today in a short post: Roundup Of Internet of Things Forecasts and Market Estimates, 2015
Cisco predicts the global IoT market will be $14.4T by 2022. IC Insights predicts revenue from Industrial Internet IoT spending will increase from $6.4B in 2012 to $12.4B in 2015. IoT in manufacturing market size is estimated to grow from $4.11B in 2015 to $13.49B by 2020, attaining a CAGR of 26.9%. With [...]
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Louis Columbus

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Blogged today on the latest study of Internet of Things developers' plans.  A third are working on #analytics  and #BigData  related projects. http://www.forbes.com/sites/louiscolumbus/2015/11/29/internet-of-things-app-developers-update-2015/ 
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Louis Columbus

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The  2015 IDG Enterprise Cloud Computing Study is an interesting read and includes several useful key take-aways I've summarized in a blog post earlier this week.    #cloudcomputing   #EnSW  
Enterprises surveyed are predicting they will invest an average of $2.87M in cloud computing technologies in 2016. 90% of enterprises are relying on APIs in their cloud integration plans for 2016. 25% of total IT budgets will be allocated to cloud computing in 2016. Security continues to be the biggest challenge enterprises face [...]
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Work
Occupation
Enterprise software author, analyst, blogger and speaker, expertise in product management, product marketing and sales, Software-as-a-Service, Infrastructure-as-a-Service; industry analyst and founder of Software Strategies Research, blogger, market researcher & strategist. Frequent speaker at industry events, seminars and webinars.
Employment
  • iBASEt
    Vice President, Marketing, present
  • Plex Systems
  • Cincom Systems
  • AMR Research
  • Ingram Micro
  • Gateway Computers
  • Toshiba America
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
California
Previously
Arizona - Alabama - Colorado - Maryland - Florida
Story
Introduction

My areas of expertise are in the areas of channel management, quoting, sales and product configuration, pricing, contract management, order management, CRM and ERP systems and their use in attaining sales and profit objectives of organizations.  My interests specifically are in the areas of how Web Services and XML are making it possible for companies to attain their selling goals profitably through their channel networks.  

I’m a regular contributor to industry blogs, participate in webinars, and have written several ebooks on my topics of interest in addition to assisting in sales cycles, system architecture, solution and pricing planning discussions.    

I also teach MBA courses in international business, global competitive strategies, international market research, and capstone courses in strategic planning and market research.  I’ve taught at California State University, Fullerton: University of California, Irvine; Marymount University, and Webster University.  As I have a passion to write I am currently completing a book on how collaborative platforms can significantly improve value chain performance with publication scheduled in 2013. A few years ago I founded Software Strategies Research and the results of those studies will be published on Amazon.com, Google Books and on my website, http://softwarestrategiesblog.com/

Education
  • Webster University, Adjunct Professor Graduate Program
    present
  • Marymount University, Adjunct Professor Graduate Program
    present
  • Stanford University, Graduate School of Business (Strategic Marketing Management Program)
  • Pepperdine University, Graziadio School of Business and Management
  • University of Arizona
  • University of California Irvine, Instructor
  • California State University, Fullerton Lecturer and Instructor
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Gender
Male
Relationship
Married