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Louis Columbus
Works at iBASEt
Attends Webster University, Adjunct Professor Graduate Program
Lives in California
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Work
Occupation
Enterprise software author, analyst, blogger and speaker, expertise in product management, product marketing and sales, Software-as-a-Service, Infrastructure-as-a-Service; industry analyst and founder of Software Strategies Research, blogger, market researcher & strategist. Frequent speaker at industry events, seminars and webinars.
Employment
  • iBASEt
    Vice President, Marketing, present
  • Plex Systems
  • Cincom Systems
  • AMR Research
  • Ingram Micro
  • Gateway Computers
  • Toshiba America
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
California
Previously
Arizona - Alabama - Colorado - Maryland - Florida
Story
Introduction

My areas of expertise are in the areas of channel management, quoting, sales and product configuration, pricing, contract management, order management, CRM and ERP systems and their use in attaining sales and profit objectives of organizations.  My interests specifically are in the areas of how Web Services and XML are making it possible for companies to attain their selling goals profitably through their channel networks.  

I’m a regular contributor to industry blogs, participate in webinars, and have written several ebooks on my topics of interest in addition to assisting in sales cycles, system architecture, solution and pricing planning discussions.    

I also teach MBA courses in international business, global competitive strategies, international market research, and capstone courses in strategic planning and market research.  I’ve taught at California State University, Fullerton: University of California, Irvine; Marymount University, and Webster University.  As I have a passion to write I am currently completing a book on how collaborative platforms can significantly improve value chain performance with publication scheduled in 2013. A few years ago I founded Software Strategies Research and the results of those studies will be published on Amazon.com, Google Books and on my website, http://softwarestrategiesblog.com/

Education
  • Webster University, Adjunct Professor Graduate Program
    present
  • Marymount University, Adjunct Professor Graduate Program
    present
  • Stanford University, Graduate School of Business (Strategic Marketing Management Program)
  • Pepperdine University, Graziadio School of Business and Management
  • University of Arizona
  • University of California Irvine, Instructor
  • California State University, Fullerton Lecturer and Instructor
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Gender
Male
Relationship
Married

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Louis Columbus

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Louis Columbus

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Great article from The Economist for anyone interested in the future of #manufacturing.  
 
“#Manufacturers must learn to behave like #tech firms" via @TheEconomist - do you agree? http://ow.ly/UZBxA
Manufacturers must learn to behave more like tech firms
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Louis Columbus

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Sunshine at Last
It's a nice sunny day here in London. I'm SOOOOOOO happy to see the sun shining. It has been raining non-stop for two weeks in Atlanta and the first four days I've been here in London have been rainy.  This is a shot of Big Ben just before sunset from my previous trip here last month when it was sunny as well.

A shout out to any London photographers. I'm here through the weekend. If you know have any suggestions for something to shoot in the city or even outside of the city, let me know.  If you would be interested in doing a photowalk let me know as well.  I always love meeting fellow G+ photographers when I travel.

You can find other sun shots from London and other cities I have visited in my Travel album here: https://plus.google.com/photos/112417919317910781482/albums/5752959013467666993

#london   #bigben  
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Louis Columbus

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Evans Data has a new study out on the Big Data landscape.  I've summarized the key take-aways in the blog post below. #BigData   #analytics   #EnSW  
42.6% of all big data apps developed for manufacturing are being created by enterprises today. 38.2% of all big data and advanced analytics apps in use today are in customer-facing departments including marketing, sales, and customer service. 33.2% of all big data and advanced analytics developers are concentrating on the software & [...]
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Louis Columbus

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High performance sales teams are 4x more likely to use predictive analytics to streamline sales cycles and get deals closed faster.  Salesforce Research did a study of how analytics is impacting sales performance.  Key take-aways are included in the post below. #CRM  $CRM #Salesforce  #EnSW 

http://www.forbes.com/sites/louiscolumbus/2015/07/11/high-performing-sales-teams-4x-more-likely-to-use-predictive-analytics/
Sales organizations plan to increase their use of sales analytics 58% from 2015 to 2016. Smart selling fueled by predictive analytics will jump 77% among high performing sales organizations in the next 12 – 18 months. 60% of high-performing sales teams already use or are planning to use a mobile sales apps. These [...]
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Louis Columbus

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Visited London in March for the Cloud Computing Expo and had a day to explore. Had a great time and can hardly wait to get back.   #London  
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Louis Columbus

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I've been tracking the Internet of Things forecasts & market estimates, and have summarized them today in a short post: Roundup Of Internet of Things Forecasts and Market Estimates, 2015
Cisco predicts the global IoT market will be $14.4T by 2022. IC Insights predicts revenue from Industrial Internet IoT spending will increase from $6.4B in 2012 to $12.4B in 2015. IoT in manufacturing market size is estimated to grow from $4.11B in 2015 to $13.49B by 2020, attaining a CAGR of 26.9%. With [...]
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Louis Columbus

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Blogged today on the latest study of Internet of Things developers' plans.  A third are working on #analytics  and #BigData  related projects. http://www.forbes.com/sites/louiscolumbus/2015/11/29/internet-of-things-app-developers-update-2015/ 
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Louis Columbus

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The  2015 IDG Enterprise Cloud Computing Study is an interesting read and includes several useful key take-aways I've summarized in a blog post earlier this week.    #cloudcomputing   #EnSW  
Enterprises surveyed are predicting they will invest an average of $2.87M in cloud computing technologies in 2016. 90% of enterprises are relying on APIs in their cloud integration plans for 2016. 25% of total IT budgets will be allocated to cloud computing in 2016. Security continues to be the biggest challenge enterprises face [...]
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Louis Columbus

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Listened to an interesting webinar this weekend from KPMG, where they shared the results of their 2015 Global Technology Innovation Survey. I've summarized the five most valuable insights and predictions in this post: http://www.forbes.com/sites/louiscolumbus/2015/11/08/5-insights-predictions-on-disruptive-tech-from-kpmgs-2015-global-innovation-survey/
15% of U.S. tech leaders see biotech/digital health/healthcare IT as the most disruptive consumer-driven technology in the next three years. 13% of U.S. tech leaders predict data and analytics will be the most disruptive enterprise technology in three years. Global tech leaders predict cloud computing (11%), mobile platforms and apps (9%), Internet [...]
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Louis Columbus

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Blogged today on how analytics are becoming a strong catalyst of digital manufacturing adoption.  
10 Ways Analytics Are Accelerating Digital Manufacturing. #Analytics    #BigData   #EnSW  
42% of manufacturers say big data and analytics as their highest priority in 2015. 56% of power distribution providers rank big data and analytics within their top three priorities for 2015. 61% of aviation companies consider big data and analytics their highest priority this year. Bottom line: Digital manufacturing strategies are gaining ground [...]
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Louis Columbus

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Interesting study from Oxford Economics comparing enterprises' cloud adoption intentions in 2012, 2014 and three years ahead in 2017.  It was released last month and the data still has some great insights into what's going on with #cloudcomputing  in the enterprise.   #EnSW   

http://www.forbes.com/sites/louiscolumbus/2015/06/08/55-of-enterprises-predict-cloud-computing-will-enable-new-business-models-in-three-years/
69% of enterprises expect to make moderate-to-heavy cloud investments over the next three years as they migrate core business functions to the cloud. 44% of enterprises are relying on cloud computing to launch new business models today, predicting this will increase to 55% in three years. 32% are using cloud computing to [...]
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