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Louis Columbus
Works at iBASEt
Attends Webster University, Adjunct Professor Graduate Program
Lives in California
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Louis Columbus

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Interesting list of 15 emerging technologies from Forrester published this week - the implications for AI and machine learning on improving customer experiences is already happening with Salesforce's Einstein, which will be promoted heavily at #DreamForce2016 #AI   #machinelearning   #analytics   #IoT  
Salesforce's Einstein is an example of how Artificial Intelligence (AI) has the potential to revolutionize CRM and customer-facing systems. Augmented reality has immediate implications for streamlining the Configure, Price, Quote (CPQ) and Quote-To-Cash (QTC) strategies of many companies. 74% of B2B buyers research half or more of their work purchases online before [...]
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Louis Columbus

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Blogged today on McKinsey’s IT-as-a-Service (ITaaS) Cloud and Enterprise Cloud Infrastructure Surveys. McKinsey predicts cloud adoption will accelerate faster than expected and IaaS will gain a large percentage of workloads. #Cloud   #EnSW    
Enterprises’ adoption of IaaS as the primary environment for workloads will jump from 10% in 2015 to 51% in 2018. In 2015, 77% of enterprises used traditionally built IT infrastructure as the primary environment for at least one workload; by 2018, this will drop to 43%. Enterprises are likely to choose “hyperscale” [...]
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Louis Columbus

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Blogged today on how Microsoft is redefining Azure for the enterprise. #Cloud #EnSW  
As of Q2, 2016 Microsoft Azure has achieved 100% year-over-year revenue growth and now has the 2nd largest market share of the Cloud Infrastructure Services market according to Synergy Research. Microsoft’s FY16 Q4 earnings show that Azure attained 102% revenue growth in the latest fiscal year and computing usage more than [...]
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Louis Columbus

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Blogged today to capture all the latest #analytics    #BigData  and #BI  forecasts and market estimates. Great to see how strongly customer insight dominates these studies as a business goal.
Big Data & business analytics software worldwide revenues will grow from nearly $122B in 2015 to more than $187B in 2019, an increase of more than 50% over the five-year forecast period. The market for prescriptive analytics software is estimated to grow from approximately $415M in 2014 to $1.1B in 2019, [...]
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Louis Columbus

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Blogged today on how machine learning is revolutionizing manufacturing #machinelearning  
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Louis Columbus

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Blogged today on how the CPQ is increasing sales effectiveness.  Accenture Interactive's recent study also shows 83% of respondents are now using a CPQ app. 
83% of companies surveyed are using Configure-Price-Quote (CPQ) apps today. 80% of companies have adopted a CRM system, and a large majority has deployed tools across the entire sales process. The most successful CPQ strategies enable business goals, priorities, and strategies to succeed. These and many other findings are from a fascinating study [...]
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Louis Columbus

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There's a fascinating new study out from the MIT Sloan Management Review that finds how advanced analytics capabilities lead to great IoT performance. An interesting read, it shows you get what you give when it comes to sharing IoT data across your value chain. #IoT   #analytics   #BigData  
Companies with strong analytics capabilities are 3X more likely to get value from the Internet of Things (IoT) than are those with weaker analytics capabilities. 90% of respondents see IoT as an opportunity, while only 15% see it as a threat. For those with strong analytics capabilities, 95% see IoT as [...]
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Louis Columbus

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Blogged today on the increasing focus Google is putting into its Global Cloud Platform (GCP). #cloud   #cloudcomputing   #GCP   #EnSW  
Deutsche Bank estimates Google Cloud Platform (GCP) has a $750M revenue run-rate estimate today. The combined revenues of AWS, Microsoft Azure, and GCP are still less than $15B for a market penetration of just 1%-2% of the Total Available Market (TAM). During the 2Q16 call, Google called out Cloud as the primary [...]
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Louis Columbus

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Gartner added 16 new technologies to the Hype Cycle this year, including blockchain, machine learning, general purpose machine intelligence, smart workspace for the first time. #AI   #analytics   #blockchain  
Gartner added 16 new technologies to the Hype Cycle this year, including blockchain, machine learning, general purpose machine intelligence, smart workspace for the first time. Smart machine technologies will be the most disruptive class of innovations over the next 10 years due to their computational power, scalability in analyzing large-scale data [...]
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Louis Columbus

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Louis Columbus

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There’s an interesting study out regarding marketing technology adoption in 2016. After reading the post this morning, I’ve written a short blog summary capturing the high points. Among them: 60% of marketers predict Business Intelligence will be the most purchased marketing technology in 2016. #martec   #marketing   #analytics   #EnSW  
60% of marketers predict Business Intelligence will be the most purchased technology in 2016. 46% of marketers say their greatest obstacle is gaining access to more advanced analytics and insight to make smarter decisions. Customer-centric focus (79%) leads the top five priorities for marketers in 2016 with reporting & insight from analytics [...]
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Interesting to listen to marketers pedict things. Why would you ask marketers? Learn how to listen to customers #jtbd

Louis Columbus

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Deloitte and MHI collaborated to find the most disruptive technologies impacting supply chains today,. The results of their efforts is the 2016 MHI Annual Industry Report published this week, Accelerating Change: How Innovation is Driving Digital “Always-On” Supply Chains.  It's a fascinating read and I've written a post about it.   #supplychain   #SCM   #Cloud   #3dprinting  
Adoption rates of cloud computing are expected to surge to 86% over the next six to 10 years for streamlining supply chains. Driverless vehicles & drones (50%) and 3D printing (48%) have the highest predicted adoption rates over the next ten years. Robotics & Automation and driverless vehicles & drones both had [...]
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Introduction

My areas of expertise are in the areas of channel management, quoting, sales and product configuration, pricing, contract management, order management, CRM and ERP systems and their use in attaining sales and profit objectives of organizations.  My interests specifically are in the areas of how Web Services and XML are making it possible for companies to attain their selling goals profitably through their channel networks.  

I’m a regular contributor to industry blogs, participate in webinars, and have written several ebooks on my topics of interest in addition to assisting in sales cycles, system architecture, solution and pricing planning discussions.    

I also teach MBA courses in international business, global competitive strategies, international market research, and capstone courses in strategic planning and market research.  I’ve taught at California State University, Fullerton: University of California, Irvine; Marymount University, and Webster University.  As I have a passion to write I am currently completing a book on how collaborative platforms can significantly improve value chain performance with publication scheduled in 2013. A few years ago I founded Software Strategies Research and the results of those studies will be published on Amazon.com, Google Books and on my website, http://softwarestrategiesblog.com/

Education
  • Webster University, Adjunct Professor Graduate Program
    present
  • Marymount University, Adjunct Professor Graduate Program
    present
  • Stanford University, Graduate School of Business (Strategic Marketing Management Program)
  • Pepperdine University, Graziadio School of Business and Management
  • University of Arizona
  • University of California Irvine, Instructor
  • California State University, Fullerton Lecturer and Instructor
Basic Information
Gender
Male
Relationship
Married
Work
Occupation
Enterprise software author, analyst, blogger and speaker, expertise in product management, product marketing and sales, Software-as-a-Service, Infrastructure-as-a-Service; industry analyst and founder of Software Strategies Research, blogger, market researcher & strategist. Frequent speaker at industry events, seminars and webinars.
Employment
  • iBASEt
    Vice President, Marketing, present
  • Plex Systems
  • Cincom Systems
  • AMR Research
  • Ingram Micro
  • Gateway Computers
  • Toshiba America
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
California
Previously
Arizona - Alabama - Colorado - Maryland - Florida