I came to marketing through my ‘day job’ analysing data sets and quickly learned how they can be used to measure, track and predict consumer behaviour. I have worked for clients in 30+ industries in 5 countries and have proven expertise in content creation, social media, project management and client services. I am used to getting things done to tight deadlines and high standards.
Examples of work completed is as follows:
I have contributed to developing over 35 content strategies for both start ups, and established businesses, and rolled out digital content programs across websites and social media platforms and via direct email marketing. Including the content creation for a US insurance brokerage in the crowded Health Insurance market. Health Insurance in the United States is complicated, costly and the market is highly competitive. Based upon long-tail keyword research, we were able to build a website that could engage visitors on multiple landing pages built of keyword subsets (silos). My role was to create the content that populated each of the blogs created under the landing pages. Engagement was high due to the keyword rich content, creating 50,000 Unique visits over the campaign and generating over 900 qualified leads with a potential value of US$1,400 per conversion
Creation of a multi media marketing campaign for a large event
The aim of the marketing campaign was to raise competitor numbers, increase ticket sales for the event and increase sponsorship. The campaign resulted in an increase in competitors of over 50%, ticket sales increased by 45% and sponsorship by 50% over previous shows. This was primarily achieved through organic content marketing via Facebook coupled with conversion strategies.