"Now I help people I never dreamed I’d meet: world famous entertainers, C-level executives, entrepreneurs, and directors of charitable organizations. By helping them to contribute something meaningful into the world, I get to serve my deepest desire. I want to unlock the proverbial music inside of every leader (their deepest passion, purpose, and identity) so they can build a social platform that will touch the world with their sound (and get them amazing opportunities!) I want to help all of us to make the world a better, brighter place via social media the way it was meant to be ~ via collaboration and sharing what matters most."
How? Everybody asks. Here's my backstory:
In 2005, just after Mark Zuckerberg opened up Facebook to Universities, I found myself back in college again. Full time. With all the 20 year olds. My best friend at school was 18 and from out of town. I was old enough to be her Mom, but we clicked over our love of French language and travel. Hanging out with her felt natural, because my kids weren’t much younger and we always had a house full of somebody’s kids spending the night.
Danielle patiently explained important things about college life to me, such as how carrying all your books to every class is not done, being called a “MILF” is a compliment, and that the only person stopping me was me. The full-out life in all those girls inspired me to end my dead marriage of many years and to finish college while bringing up three kids.
Every professional I consulted assured me I would be able to find a rewarding, salaried position with health benefits after graduation. I imagined wearing fancy clothes and feeling more “serious” than I did after years of truly delightful work in natural childbirth, owning and running an upscale specialty boutique, singing (also developing my intuition and interpreting dreams) for an international ministry, schlepping laundry for my family, and cooking inventive meals based on whatever was fresh and on sale that week. I’ve had a wonderful life.
The economy tanked right as I graduated with honors,
as class speaker for my Communications major, in 2008. Even though I took pride in paying bills on time, my carefully laid cash flow plans disappeared as my credit card monthly bills quintupled overnight. I couldn’t sleep during this economic free fall with no end in sight. That’s about the time I got laid off from the job I managed to get among 240 qualified applicants in our sleepy little Southern college town. I alternated between speechlessness and covering my face as I cried my heart out when I was alone.
My family and my ex-husband were far away. I was completely alone and desired to work as close to home as possible so I could be more available for my kids. I needed flexible hours. I needed a flexible location. I needed INCOME. And I needed to do it in a way that honored my soul and put good out into the world. I wanted a lot.
So I created my deeply researched, field-tested Online Reputation Management method and bootstrapped my way into a satisfying and rewarding online presence.
Within a couple months of nonstop re-writing and design work, I landed my first social media design client... in Dubai. My second was in Silicon Valley. Everybody told me this wasn't possible, but I didn't listen. A year and a half later Wiley Publishing came to me out of the blue with an offer to write Online Reputation Management For Dummies. And it became a bestseller on Amazon at #2 in November of 2012.