- Freelance Writer and Social Media ConsultantCopywriter, 2012 - presentCopywriter for a wide variety of media. I work collaboratively with creative teams on copywriting, brand identity, marketing, social media and SEO strategies. Ongoing clients include MapR Technologies and Moementum. Portfolio available at www.lorinelsonking.com
- Flying Like the ProsDigital Content Manager, 2011 - 2012Managed content for Flying Like the Pros web presence using Drupal content management platform. Implemented social media strategy and best practices across various platforms and social communities. Coordinated and launched social media promotions. Created site promotions, email blasts and newsletters, and online outreach campaigns. Developed/maintained master content calendar across all web properties. Monitored help desk support tickets and assign tickets to team members. Tracked site metrics, site performance and optimized SEO and SEM content. Identified new content opportunities Reported bugs/issues via Jira bug tracking tool.
- Freelance CopywriterFreelance Copywriter, 1997 - 2011Created content for web sites, social media platforms, online communities, and traditional print and advertising media.
- Silicon Graphics, Inc.Manager, Electronic Marketing, 1995 - 1997Managed team of web site producers for Silicon Surf, SGI's corporate web site. Worked with senior product and market managers to showcase SGI technology on the web.
- Apple Inc.Consultant, AppleLink and eWorld, 1993 - 1994Designed and developed content for Apple’s online information services. Worked with various Apple groups and outside vendors to provide Newton and PowerBook content for AppleLink and eWorld. Engaged Apple and major mobile computing industry experts to participate in online discussions.
- NeXTField Communications Manager, 1991 - 1992Developed publications and sales tools to empower sales force to sell NeXT products more effectively. Wrote monthly sales and corporate marketing newsletter. Condensed technical product information into selling guides for field sales. Supervised editorial staff in proofreading and fact-checking of publications. Managed team of senior marketing, MIS, and engineering members to develop online corporate information library.
- The SoftAd GroupMarketing Manager, 1989 - 1991Managed marketing activities for software company specializing in interactive advertising and multimedia applications. Developed in-house technical bulletins and competitive analyses on multimedia technologies. Wrote interactive copy for clients. Wrote business proposals for field.
I create powerful, persuasive and differentiating messages that are not only on strategy, but also help to sell clients' brands.
- Thunderbird School of Global Management
- Iowa State University
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