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MADE YOU LOOK.
MADE YOU LOOK.

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MARKETERS DON'T CREATE BRANDS. CONSUMERS DO. INSIDE THEIR HEADS.
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MARKETING IS A TAX YOU PAY FOR BEING UNREMARKABLE

The more me-too your product or service is, the harder you have to work to sell it. The evidence is all around you: Me-too products spending tens of millions on advertising, because the only real difference between the products is the #marketing itself.

http://lokomotion.com.au/marketing-is-a-tax/
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“The only appropriate attitude for man to have about the big questions is not the arrogant certitude that is the hallmark of religion, but doubt. Doubt is humble, and that’s what man needs to be, considering that human history is just a litany of getting shit dead wrong.”
                                                                                                Bill Maher
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IF GLOBAL WARMING IS REAL, WHY ISN'T IT GETTING WARMER?

Here’s an interesting fact that few scientists will deny: anyone 17 years old or younger has not experienced global warming. Put another way: the global mean temperature hasn’t risen for seventeen years. And again: there has been no global warming since 1997.

There’s a story about it here and a nice graph from the UK’s Met Office: http://www.dailymail.co.uk/sciencetech/article-2217286/Global-warming-stopped-16-years-ago-reveals-Met-Office-report-quietly-released–chart-prove-it.html?ito=feeds-newsxml

No global warming for 17 years. Why?

Recently, two respected climate scientists from the Scripps Institution of Oceanography, Yu Kosaka and Shang-Ping Xie, published a paper pointing out that the global mean temperature hasn’t risen for 17 years because the major influence on atmospheric temperatures during that period wasn’t man-made greenhouse gasses, but equatorial Pacific Ocean cooling.

This finding is a lot more intuitive and logical than the popular theory of global warming – that we’re all making the atmosphere warmer, it’s all our fault, and we’re all gonna die.

And why is it logical? Well, because the thermal capacity of the oceans is so vast that it dwarfs our puny efforts. Think of thermal capacity like this: if enough heat energy was transferred from the oceans to warm the atmosphere by four degrees, the oceans would cool by just one thousandth of a degree.

Conversely, the oceans can soak up any atmospheric temperature increase with capacity to spare. In fact, we can pump increasing amounts of CO2 into the atmosphere, and if just one of the regular upwellings in the Pacific Ocean brings cold water to the surface, the atmosphere will cool, despite our best efforts to heat it.

Relative to the oceans’ impact on temperature and climate, mankind’s capacity to influence atmospheric temperatures is almost negligible, and we can no more heat or cool the atmosphere than we can control the weather. We are not the powerful climate change agents that global warmists would have you believe we are. This thing, as they say, is bigger than all of us.

Once upon a time, climate change was all your fault. Why?

Of course, climate change is real. The earth’s climate has been changing ever since there was a climate. The last glacial maximum was about 20,000 years ago. Followed by 12,000 years of global warming until the official end of the ice age 8,000 years ago. In fact, we had a little ice-age from about 1550 to 1850, followed by, yes, more global warming. It’s in the records. http://www.eh-resources.org/timeline/timeline_lia.html

But in the 1980′s and 1990′s our perception of climate change underwent a radical shift. Between 1980 and 1996 the global mean temperature increased year by year. Projecting this increase into the 21st century painted a catastrophic picture for humanity. Alarm bells rang.

Although the observed temperature change wasn’t any more rapid, extreme or prolonged than previous changes, our understanding of climate science had improved, and we were ready to take the first guess at cause and effect. Unfortunately, from our (still limited) perspective, it appeared that there was a correlation between the increase in man-made greenhouse gasses and the rise in atmospheric temperatures. So scientists, activists and politicians began to ascribe recently observed climate change to man-made causes.

As scientists from many disciplines and politicians from many parties signed up to the man-made-global-warming theory, the group grew to become the dominant voice in any argument on climate events. And its authority and momentum has carried it – a powerful, alarmist lobby – through the last seventeen years of zero net increase in mean global temperature.

Now, suddenly, climate change is the ocean’s fault. Why?

Yu Kosaka and Shang-Ping Xie’s new research paper may be the first crack in the global warming lobby’s impeccably credentialed façade. In it, the two Scripps Institute scientists identify an accurate correlation between atmospheric temperatures and el Nino/la Nina events in the central Pacific Ocean over the last decade and a half.
 
They write: “Despite the continued increase in atmospheric greenhouse gas concentrations, the annual-mean global temperature has not risen in the twenty-first century, challenging the prevailing view that anthropogenic forcing causes climate warming.”

They observe that the massive central Pacific Ocean heat pump has held temperatures constant by absorbing heat from the atmosphere.

“Here we show that accounting for recent cooling in the eastern equatorial Pacific reconciles climate simulations and observations.”

You can read an abstract of Kosaka and Xie’s paper here: http://www.nature.com/nature/journal/vaop/ncurrent/full/nature12534.html. And there’s some reasoned commentary on it here: http://judithcurry.com/2013/08/28/pause-tied-to-equatorial-pacific-surface-cooling/ and here: http://www.csmonitor.com/Environment/2013/0828/Why-has-global-warming-paused-Pacific-Ocean-s-engine-room-running-cool.-video. It’s fascinating reading. It shows that scientists are only now discovering natural phenomena with the power to exert massive and devastating influences on atmospheric temperatures beyond anything we could ever achieve. Here’s some more, if you have the time and attention span: http://kosu.org/2013/08/uncertain-science-judith-currys-take-on-climate-change/

Interestingly, Kosaka and Xie describe the current zero-global-warming period as a “hiatus in an overall warming trend.” But it’s a hiatus which has lasted longer than the warming trend which triggered the global warming crisis in the first place. So ‘hiatus’ is the wrong term. Though, considering the merciless punishment of dissent by the warmist lobby, in terms of professional self-preservation it is a sensible word choice.

On one hand we have your car emissions from driving to work. And on the other hand we have 185 million cubic metres of iced water.

The oceans of the world are immense, covering 70% of our planet’s surface and having an average depth of 3.68 kilometres. With a volume of 1.332 billion cubic km, that means there’s about 185 million cubic metres of cold water in the oceans for every man, woman and child on the planet. How cold? On average, about 4 ⁰C.

The oceans aren’t stable by any means. There are massive upwellings bringing tens of millions of cubic km of deep, cold water to the surface. Global currents run right around the planet – gigantic oceanic rivers transporting billions of litres of warm and cold water – moving heat energy from one continent to another.

Surface temperatures range from 36 ⁰C in the Persian Gulf to -2 ⁰C in the Arctic and Southern Oceans. And there are 361 million square kilometres of surface area where this shifting heat energy is transferred to and from the adjacent atmosphere.

The trouble is, our knowledge of oceanic thermal systems is limited, in most cases, to observations taken in the top 10 metres. Leaving the lower 3,679 metres of our oceans relatively unknown. Only 10% of the sub-sea floor is mapped with any accuracy. The US Navy estimates it would take one ship 200 years to map the rest accurately with an echo sounder. Or ten ships 20 years if we were to hurry.

So, if merely mapping the sea floor is beyond our means, how much further out of reach is the goal of measuring the sub-sea currents, thermoclines and temperature gradients in the 3.5 km of water above the sea floor. We know more about the moon than we know about the oceans. Little wonder we are only just starting to recognise that our ability to change atmospheric temperatures is dwarfed by the thermodynamic impact of the oceans.

With the publishing of Yu Kosaka and Shang-Ping Xie’s paper, a 17 year correlation between the Pacific Ocean heat pump and atmospheric temperature has been identified. Leaving us to anticipate a similar correlation between the oceans and the atmosphere for the years 1980 to 1996, which is when the global warming sky fell on our heads.

Better never than late.

Doubtless, scientists somewhere are crunching the data on those crucial earlier years. Though whether they’ll be brave enough to publish the results remains to be seen. According to the Journal of American Surgeons and Physicians, warmist scientists aren’t as objective as scientists should be, and some of them aren’t above manipulating data and switching theories to stay on message: http://www.climatedepot.com/2013/08/29/journal-of-american-physicians-and-surgeons-report-global-warming-scientists-adjust-both-data-and-even-theory-to-accommodate-politically-correct-positions/.

And there’s this little gem from an MIT professor about the interesting flexibility of the global warming movement: http://dailycaller.com/2013/08/29/mit-professor-global-warming-is-a-religion/

If I were a scientist, and I uncovered data which proves that the oceans, not us, are responsible for global warming, and consequently almost all of my scientific colleagues and our political leaders are dead wrong about mankind’s ability to ‘solve’ global warming, I would think twice before publishing. Knowing that the moment I do, the global warming community, which comprises tens of thousands of eminent career scientists who stand to lose their credibility, and hundreds of thousands of politicians who stand to lose their grip on the levers of power, will turn on me like rabid dogs and tear my throat out.

As the truth begins to seep through, all we can do is sit tight and wait, wondering how the story will play out. How long before scientists catch up with the actual science? How long before political parties are forced to admit they no longer have a platform? How many governments will be exposed as comprised of dupes and wastrels? How many upstanding members of the scientific community will be disgraced and discredited beyond redemption? How much manipulation, waste, distraction and destruction has gone on, while the real problems that confound mankind have not been addressed at all?

I’m saying nothing. Nada. Zip. The warmists still have the floor, and they’re so powerful and nasty that even the biggest of the mainstream media is too scared to point out the emperor has no clothes. So, for now, the smart attitude seems to be “Global warming = business as usual = nothing to see here folks = move right along.” But if this continues to unravel the way it’s looking to, there’s one hell of a judgement day a-coming.

"The only appropriate attitude for man to have about the big questions is not the arrogant certitude that is the hallmark of religion, but doubt. Doubt is humble, and that’s what man needs to be, considering that human history is just a litany of getting shit dead wrong.” — Bill Maher
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ALL I NEED
A track from Hyjak's new album - The Light At The End Of The Tunnel.

It's refreshing to hear from an Australian hip hop legend who A) doesn't sound like Mike Whitney and B) isn't up himself.

If you like your hip hop honest and human, lyrical and musical, and spiked with laughs and tears, Jack's your man and The Light At The End Of The Tunnel's your album.

The track All I Need features a dope beat by Pokerbeats of Berlin http://pokerbeats.wordpress.com/

Classy production and mixing by Espa from The Lab. For ultimate aural stimulation, the album was mastered by Chris Athens, Texas.

This isn't an Aussie hip hop album. It's a world class hip hop album.
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How, with less than $1000, we created a successful, measurable, accountable, repeatable, profitable TV advertising campaign. Read the case history...
 http://lokomotion.com.au/tv-advertising-for-less-than-1000-dollars/
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Writing a good Direct Response TV Commercial is more than just formula. There a number of separate goals which the commercial has to achieve. Nail them all, and you've nailed the secret of DRTV success.
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A DIRECT MARKETING CAMPAIGN WITH 200 BILLION IMPRESSIONS. COOL BANANAS!

Got to love the thinking here.

Ecuador has a lot to offer tourists. It’s on the equator and includes the Galapagos Islands, tropical beaches, brilliant diving, fabulous seafood, the snow-capped Andes, the Amazon jungle, Spanish settler history, and lots of pre-Inca and Inca heritage. And Quito, the capital, is only a couple of hours flight-time from Miami.

Trouble is, not enough tourists know about Ecuador.

Now Ecuador doesn’t have a bucket of money to splash around on an international awareness campaign. But it does export 24 million tonnes of bananas each year to North America, Europe and elsewhere.

So what the Ecuadorian Ministry of Tourism has done is replaced the normal sticker on each banana with a sticker inviting people to vist Ecuador. The sticker has a QR code which, when scanned, delivers a video sampler of Ecuador’s delights straight to your phone, then takes you to the Ecuador tourism website.

At an average of 120gm per banana, 24 million tonnes is 199,200,000,000 bananas. That’s close to 200 billion invitations.

So even with a miserable QR scan-through rate, it should equate to a very handy lift in tourism.

Clever country, Ecuador.
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I THOUGHT METAL LACKED NUANCE UNTIL I SAW COMPRESSORHEAD
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Here's our blind dingo Dexter. He entertains himself by throwing sticks in the air and catching them. And now he's taught himself a new trick - log rolling. Wow. If he could see, he'd be dangerous. Check more Dex videos out on the lokomotion YouTube channel: https://www.youtube.com/user/lokomotionpictures
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