I was on the phone recently with the CEO of a large agency. After he saw a short video about Conversation Analytics and digested the data on the Conversation Analytics Q1 Call Report, he had a question: Where does Conversation Analytics fit? Is it an extension of call tracking? Or, is it a business intelligence solution that simply uses call tracking as one of many ways to deliver call recordings?
Of all of the amazing data Conversation Analytics extracts from phone calls, perhaps the most useful is missed opportunity data. It was this missed opportunity data that surprised us the most when we analyzed the millions of call segments that flowed through LogMyCalls in Q1.
The Landscape of Marketing Analytics is Changing...THANK GOODNESS
Marketers have long expected deep and powerful metrics from their web analytics tools. They expect and demand behavioral data, contextual data, deep analytics data from their web analytics tools.
Imagine a web analytics tool that only provided traffic source and time-on-site. That, my friends, would be a pretty substandard analytics tool. It wouldn't be a good tool at all. You would try to find another tool. Analytics that shallow would cause you to find a different analytics tool to use.
So...why do marketers put up with substandard and shallow data provided by their call tracking tools?
Of all of the amazing data Conversation Analytics extracts from phone calls, perhaps the most useful is missed opportunity data. It was this data that surprised us the most when we analyzed the millions of call segments that flowed through LogMyCalls in Q1.
LogMyCalls is intelligent call tracking and marketing automation.
LogMyCalls is intelligent call tracking, call analytics and marketing automation for the phone. LogMyCalls is call recording, lead scoring, lost lead retrieval, telephony and general wonderment in a low-cost package on the cloud.
If you like wasting money on marketing that doesn't work and losing leads then DON'T buy LogMyCalls.