Profile cover photo
Profile photo
Local SEO Services
17 followers
17 followers
About
Local SEO Services's posts

Post has attachment
Get to the top of Google in your local area with Google Places - Setting up a good quality Google Places listing is THE first thing a local business should do to market themselves locally online. People click on Google Places listings over and above the natural listings because the business address and customers reviews are shown, and people like to buy from highly regarded local firms. This post explains how to set up a good quality Google Places listing that will fly for your business. First Steps to Setting up Your Google Places Listing 1) You firstly have to sign up and create a Google Account (see our post How to Create A Google Account) 2) Once you have done this go to ‘Google Plus’ 3) Then on the left hand side of the page (in the drop down menu), click Pages 4) Then click on Get Page 4) Then you’ll be taken to the introduction to Google Plus screen Just follow the instructions from there.

Post has attachment
7 Small Business Blog Writing Tips - Get a good blog going and the visitors will arrive in droves. A regular well written blog is one of the best ways to get people coming to your website; it will help people find you on the web which will ultimately earn your business more money! We recommend that all our local business clients write a regular blog, and the great thing is you can do it yourself. 1. Make Time, Start Early A mistake made over and over is that people just don’t make time for their writing, leaving something to last minute will cause a heap of stress. We recommend you start a week earlier to when you aim to publish, do this and you won’t have deadlines looming. You don’t always have to publish right away either, make use of the draft function and come back to it later if you get stuck, start it early and you’ll have ample time to do this. 2. Know The Goal Before writing anything understand what the goal of the post will be. If you know what information and what action the post is meant to be making

Post has attachment
The First Steps to Optimising Your Website – The SEO Overhaul - This is post is aimed at the small business who is looking for the first time to optimise a website and does not know the first steps. The following really lays out what would normally fall under the banner of an SEO Overhaul. Once the SEO overhaul has been completed you would not expect this work to be needed again for the website for at least a year to eighteen months. Search engine optimisation is the process of getting website found on search engines in the natural listings for terms and keywords that will generate leads, sales or enquiries for your organisation. There are a huge number influences on your sites position in the search engines for keywords, the following is a brief introduction to the first steps that should be taken when looking to optimise a website for the search engines. Optimisation of a website falls into the following categories: On site optimisation Search Engine Friendliness  – how well the website has been built so search engines find it easy to index W

Post has attachment
Why does the SEO industry shun small business? - Having officially been in the been in the SEO industry for a relatively short period of time, it still staggers me how the UK SEO industry still seems to turn its nose up at SEO for small business. SEO conference after SEO conference runs through all sorts of great stuff about building great content, relationships and links, but with strategies that take serious amount of time and investment, which for the small business are just out of reach! According the Federation of Small Business, at the start of 2012 there were an estimated 4.8 million businesses in the UK which employed 23.9 million people, and had a combined turnover of £3,100 billion! Surely this is a huge business opportunity, THE biggest business opportunity the SEO industry has, so why spend so much time running through strategies that work great for the likes of Direct Line and moneysupermarket.com when in reality these are not most businesses? My post makes 4 observations as a newbie to the industry some maybe a litt

Post has attachment
SEO Copywriting Specification - The following highlights some of the key criteria for ensuring a web page is correctly and effectively written for both visitors and search engines. (1) Fundamentals of SEO Copywriting The page must be naturally written for the page title and read well for the user Copy for the page must be original The keywords to be included within the text spread evenly throughout the page The number of times the keywords in the copy are used should relate to similar web pages that rank well for that term, and written in a way that reads well Do not spam keywords on the page, it must read well (2) Specific Guidelines for web page copywriting Image From Flickr by gagilas   Meta Title Should be 9 words long +/- 3 words  Have keywords towards the beginning (seen by people)  Be about 62 to 70 characters Have no repeated words at all Be unique for every page Make sense to a person Meta Description Should be 18 words long +/- 6 words Have keywords towards the beginning Be complete sen

Post has attachment
An Introduction to Blogs for Small Business - This post is a brief introduction to Blogs for the Small Business Owner. A blog is a very good way to publicise your web-site, but like any marketing activity you will get out of it what you put in. A half-hearted blog post every 3 months will basically just be a waste of time, but well written, interesting and regular blog posts can add a great amount of value to your site and ultimately drive you more visitors, leads and business. What is a blog? A blog is just a way of publishing on the internet stuff that you want to write about, and stuff that other people may want to read. What are blogs about? Often blogs are associated to a company or individual and will generally be related to a particular subject. So for example this blog you are reading is on my web-site which is about search engine optimisation, and therefore most of my other blog posts will have some relationship with small business, marketing, the internet etc. The best blogs are one that are interesting and add value to

Post has attachment
3 reasons why business HAVE to have Social Media - A look at the data at the end of 2014 is sure confirmation that as a business it is vital for a business to operate through Social Media. Though data for the UK may be scarce and hard to find; information on the activities of our American cousins is bountiful and shows a world wide trend. Image From Flickr by gavinllewellyn

Post has attachment
Keywords – the foundation of everything - If you want to be found on Google, you need to have a broad understanding of keywords and how they should be used in your website marketing. The following post is a very brief introduction to keywords. Google is basically just a very powerful word search machine; so if you type in book shops Google will search through the billions of words on millions of websites to find what appears to be the best results for your search. So if you own a book shop it might seem like a good idea to target the term book shops on your web-site? Unfortunately this is NOT the case if you are a small business!!! This is because there are lots of searches and competition for the term book shops ; at the time of writing Waterstone comes top of Google for this term, and in reality for a small business to compete against Waterstones for this term would be very challenging. But worry not, all you need to do is think of key words or key phrases that are more specific to your business, such as book shops Glasgow

Post has attachment
Social Media Beginners Guide – The first services I set up for small businesses - This post is a very brief and beginner focused summary of the first social media services I set up for small businesses; by the end of this post you will know which are the primary services to set up as a small business with some tips on how to best do this. Why use social media? Social media (Facebook, Twitter, LinkedIn etc.) are tools that should be used by the majority of small businesses. From personal experience I know that one of the primary challenges for a small business is marketing, or the ability to tell lots of people about what you do, usually because funds are limited. Social media is a free avenue for building the audience to whom you wish to communicate with. I am not going into the ‘in and outs’ here on how to build up your audience in a way that it will translate into additional customers, just the Social Media platforms that I would recommend registering with and just posting on. Facebook Particually good for businesses that are aimed at the consumer market If y

Post has attachment
How to create a Google Account - This is a very quick tutorial on how to set up a new Google account, this is really easy and should take 10 minutes at the most. To be able to have access to the whole raft of services you need a Google account, services may include: Gmail, AdWords, Google Docs, Places, Analytics, Webmaster Tools to name but a few. So to set up a Google Account just follow the following steps: Go to www.google.co.uk Click Sign In in the top right hand side Then click Sign Up in the top right hand side Then fill out your details on the form (I personally put in fake date of birth because I personally do not like my DOB everywhere on the internet. Plus un-tick the tick box at the bottom “Google may use .” Once filled out click Next Step The screen should then Say “Welcome”, then Click Get Started You should now be on the Google Home Page with your new gmail address in the top right hand corner (xxx@gmail.com)
Wait while more posts are being loaded