They've positioned themselves as "wireless specialists"! Really? I've never thought of them as that, and neither has anyone else I've asked. They've always been the quirky little store where you could find that odd-ball little electronic part or connector or tool. Sort of like the old-school hardware store where you can nearly always find that unusual bolt with the weird threads to fix your whatchamacallit without the expense of having to buy a new one.
We still need that odd-ball little fix-it store. The big boxes can't compete with that business model, but Radio Shack has lost its way. My guess is, they'll live another year or two and then be gone. Another blow to small town retail that didn't have to happen. #marketingmistakes
- Cycling NirvanaOwner, 2007 - presentSpreading the joy and wisdom of cycling for people of a certain age.
- The Lloyd Lemons ProjectOwner, 1982 - 2014Commercial writer and marketing consultant; served over 280 corporate clients/agencies in the B2B sector.
- Express Technology Inc.Intn'l Marketing Director, 1990 - 1991Created strategic communications for marketing technology to 36-countries.
- Accuform Manufacturing Inc.Marketing Manager, 1984 - 1989Created strategic communications for marketing industrial sign systems
I’ve been a commercial writer and marketing consultant for 30-years and have worked with hundreds of astute marketers from around the world. My content skill set includes:
- a Da Vincian curiosity
- listening, questioning and critical thinking skills
- content strategy and story development
- scriptwriting for corporate videos
- mechanical and technological aptitude
- a strategic vision for social media
- a practiced eye for effective design
- an energy for creative collaboration
I’ve been active in social media for 11-years. As it continues to evolve and expand exponentially, I’ve moved more of my efforts to Google Plus. The G+ platform is both powerful and manageable. From here you have a connection to most everything I do.
I'm also an avid cyclist with a penchant for long-distance, unsupported rides. I advocate for cycling, mentor anyone willing to listen, and believe the bike can heal the body and awaken the mind. (I’m living proof of that.) I write and edit the blog Cycling Nirvana, where I share stories about older cyclists and cycling adventures. I also discuss issues of safety, endurance, and health and fitness for people of a certain age, late-bloomers and other enthusiasts. Additionally, I own the G+ Page, Cycling Nirvana/BRIEFS, where I bring you short bits of knowledge to make your cycling life safer and more enjoyable.
I’m currently writing a book called: The Simplest Machine. It explores diverse styles of bicycle riding, the mental and physical benefits associated with a cycling lifestyle, and the adventure that cycling can be.
Here are a few things that I post about:
- older athletes
- endurance over 50
- health & fitness
- cycling advocacy
- cycling education
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