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Liz Horgan
Social Media Consultant and Personal Social Media Trainer
Social Media Consultant and Personal Social Media Trainer

Liz's posts

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Interesting way to view Google+
2014 SEO On-Page Factors. [Infographic]
Keep Your Search Optimization Game Up To Date With This Tips!

1. Content: Quality
2. Content: Keywords
3. Content: Engagement
4. Content: Ads
5. Content: Freshness
6. HTML: Titles & Headers
7. HTML: Description
8. HTML: Structured Data Markup
9. HTML: Keyword Stuffing & Hidden Elements
10. Architecture: Crawl
11. Architecture: Duplicate Content
12. Architecture: Speed
13. Architecture: URLs
14. Architecture: Mobile

Read more:

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via +Local Marketing Voice 
#localseo   #seofactor   #localsearch   #seo   #localmarketing   #localbusiness   #smallbusiness   #marketingtips   #infographic  

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Millions of young people are leaving Facebook!

Hey guys, here's an interesting report prepared by and iStrategyLabs, that reveals the growing number of teens who are abandoning Facebook since 2011.

For some reason, Facebook has become so boring and that's what made me NOT to use the platform as much as before. I don't know if the case is same with these teens too.

I don't think this is because people have found other/better platforms. Of course Google+ is fantastic, but I'm yet to see a teen-rush here. What I feel about Google+ is a more professional and matured social platform. I don't know if it would be much interesting for the teens. Especially, G+ has a lot to offer and these days young people are not looking for an all-in-one place.

What do you think? What makes Facebook less interesting?

Chart and report source: .

#facebook #teens #social2014

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I knew I loved to go to I see it's cheaper than home?!?!?!?!?!

The most popular tourist destination in the world? France!

Surprising! But in Web Analytics 2.0,, I've always recommended that you should always look at any performance with two metrics. That you should find a bff metric for your KPI. 

In this case the contextual metric is: Per head spend. I.E. How much does each tourist spend in the country. 

France is pretty close to the bottom, just a little higher than Saudi Arabia and Mexico, even Greece beats it!

The big kahuna? Macao! Not surprising, the couple times I've been there I've seen nothing other than blinding lights of the casinos. The USA is next (GO USA!) followed by Thailand and Hong Kong. 

It is surprising that people go to some really expensive countries, Germany, UK and spend less money than Thailand (which is intensely affordable).

Rest of the data is pretty fun to look through. The tables are from the BBC site,, I just converted them into a Google Docs graph. 

Bonus: Most popular city destinations: Bangkok, London, Paris, Singapore, New York. 

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Do you have any suggestions for the best basic read on social media and "Big Data"?  

I'm looking through:

 "Data Driven: Profiting from Your Most Important Business Asset" by Thomas C. Redman, 

Analytics at Work: Smarter Decisions, Better Results"
by Thomas H. Davenport, Jeanne G. Harris, Robert Morison

"Competing on Analytics: The New Science of Winning"
by Thomas H. Davenport, Jeanne G. Harris

and would love suggestions.

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Way cool - way fast!

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Advertisers can now target ads based on tweet content.  

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Wish I'd been there!

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Is this where momentum increases?  Now investor relations are OK, next more loosening for financial advisor communications??
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