The most popular tourist destination in the world? France!
Surprising! But in Web Analytics 2.0, http://bit.ly/akwa20
, I've always recommended that you should always look at any performance with two metrics. That you should find a bff metric for your KPI.
In this case the contextual metric is: Per head spend. I.E. How much does each tourist spend in the country.
France is pretty close to the bottom, just a little higher than Saudi Arabia and Mexico, even Greece beats it!
The big kahuna? Macao! Not surprising, the couple times I've been there I've seen nothing other than blinding lights of the casinos. The USA is next (GO USA!) followed by Thailand and Hong Kong.
It is surprising that people go to some really expensive countries, Germany, UK and spend less money than Thailand (which is intensely affordable).
Rest of the data is pretty fun to look through. The tables are from the BBC site, http://goo.gl/yR6hsU
, I just converted them into a Google Docs graph.
Bonus: Most popular city destinations: Bangkok, London, Paris, Singapore, New York.