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Liz Gross
Works at Great Lakes Higher Education Corporation
Attends Cardinal Stritch University
858 followers|267,984 views
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Liz Gross

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Higher education professionals can provide a valuable service by becoming a student organization advisor. Here are five tips to become a better advisor.
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Liz Gross

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Uploading some daily itineraries from our cruise last fall to put on the blog. 
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I'm sharing my blog with 28 authors to bring #highereducation professionals 30 posts in 30 days to inspire you to do more in 2015. 
I am so excited to announce the Resolve 2015 blog series. Throughout the month of January, I’ll be publishing a new post every single day, almost exclusively from guest bloggers. The authors range from graduate students to vice presidents; they work in student affairs, marketing, university relations, IT, as faculty members, or consultants. But one thing they …
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Work in higher education? Interested in how to manage social media for your campus or department? Check out Marketing Live on the Higher Ed Network on Thursday at 12pm CST.
 
+Amy Jorgensen interviews +Liz Gross, corporate social media and market research strategist, about her new ebook "How to Manage Social Media in Higher Education."
This Hangout On Air is hosted by Higher Ed Live. The live video broadcast will begin soon.
Q&A
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How to Manage Social Media in Higher Education
Thu, December 11, 2014, 1:00 PM
Hangouts On Air - Broadcast for free

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No, it's not a #CyberMonday deal ... it's my new eBook! Pick it up before the office quiets down over the holidays, so you can plan your #highereducation #socialmedia strategy for 2015!

#socialmediamarketing #highered  
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Come January, how you use your Facebook page could determine if you get any organic reach.

#facebookmarketing   #facebookpage   #facebook   #socialmediamarketing   #socialmedia  
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Liz Gross

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Great stuff from +Karine Joly 
Learn to craft perfect conference proposals. From defining your strategy to acceptance—or what to do if your proposal is rejected.
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Liz Gross

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So excited to kick off #Resolve2015  with this amazing, thoughtful post from +Lisa Endersby.
Let’s resolve to stop looking for more and asking ourselves for better. In 2015, I invite you to resolve to define success for yourself and by yourself.
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This post is geared towards smaller departments on campus that want to have a Facebook presence, but don't have a ton of time. #highereducation   #highered   #facebook  
Managing the Facebook page for a campus department doesn't have to take all your time! Follow these 5 steps to manage your page in just two hours per week.
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"064843
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Liz Gross

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Help Wanted With "Resolve 2015" Blog Series:
I'm hosting a series of blog posts during January (tentatively called Resolve 2015) that will provide ideas for higher education professionals to invest in their professional growth over the year. I'm looking for help in the following ways:

-What topics do you think I should cover?
-Would you be interested in writing a guest blog post?
-Help me brainstorm a hashtag!

Some examples of posts I'm already planning:
-Create Your First Professional Conference Presentation
-Resolve to Commit to Self Care (+Brenda Bethman)
-Explore Mindfulness Meditation (+Deborah Maue)
-Improve Your Vendor Relationships

Please spread the word. I want this to be a valuable contribution to the #highered  community, so the more input I have in planning, the better!
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This sounds fabulous. I can't seem to come up with a concrete idea for a post topic, but I'll keep thinking. Looking forward to the series!
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Exciting news! I'll be teaching Social Media Measurement for Higher Ed online for Higher Ed Experts, starting in January. I've created the course from scratch to meet the needs of campus professionals that want to effectively assess and evaluate their social media program. Very excited about this new opportunity.

#socialmediastrategy   #highered   #highereducation   #socialmediameasurement  
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congrats!
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I'm excited to offer my new eBook for sale today. It's not a "Cyber Monday" deal ... just a great tool to start planning your #highered social media strategy for 2016!
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Have her in circles
858 people
Alex Carlson's profile photo
Neal Cross's profile photo
Annemarie Granillo's profile photo
Laura De Biaggi's profile photo
Jay Steele's profile photo
Christine Tempesta's profile photo
Janet Symmons's profile photo
Tobiah Deutsch's profile photo
Emily Zei's profile photo
Work
Occupation
Higher Education - whatever needs to be done, wherever I'm at.
Employment
  • Great Lakes Higher Education Corporation
    Social Media Strategist, 2012 - present
  • UW-Waukesha
    Director of University Marketing & Communication, 2010 - 2012
  • UW-Milwaukee
    Outreach Coordinator, University Housing, 2005 - 2010
  • National Communication Association
    Student Organizations Coordinator, 2004 - 2005
Basic Information
Gender
Female
Relationship
Married
Other names
Liz Van Lysal
Story
Tagline
Social Media Strategist | Higher Education | Creative Communicator | Training Provider | Speaker | Ph.D. Candidate
Introduction
I currently am a social media strategist, launching a social media program from scratch to an audience of over 7 million customer and business partners. My background is in higher education and includes both marketing and student affairs.

I'm pursuing my Ph.D. in the Advancement of Leadership, Learning and Service in Higher Education at Cardinal Stritch University.  Fingers crossed I have that wrapped up in 2014!  My dissertation research involves the relationship between college student social media use and student engagement.

I keep busy by collaborating with amazing colleagues all around the world, blogging at lizgross.net/blog, maintaining a very ambitious backyard garden, cooking using produce from the garden and other delicious local ingredients, reading, and watching Milwaukee Brewers baseball.
Bragging rights
Plan to finish my dissertation defense at the ripe old age of 30....or 31. Ok now it will be 32...or 33.
Education
  • Cardinal Stritch University
    Advancement of Leadership, Learning & Service in Higher Education, 2010 - present
  • University of Wisconsin-Stevens Point
    Communication, 2000 - 2004
  • Marquette University
    Educational Policy & Leadership Studies, 2005 - 2009
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