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Lisa Yom
Lives in New York, NY
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Lisa Yom

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Apple and Google have once again snagged the top two spots on Interbrand’s list of the 100 Best Global Brands - both brands are valued above $100B
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Could #Tumblr  be the next #YouTube ? 
Just after Yahoo bought Tumblr for $US1.1 billion in the spring of 2013, several of Marissa Mayer’s top product and media executives presented her with detailed plans for what Yahoo should do with its new property.
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Facebook launches hyperlocal ads targeted to people within a mile of a business #SocialMedia   #SocialAdvertising  
Facebook launched a new ad tool on Monday that will allow marketers to target ads to users based on their specific locations, using technology often referred to as "geofencing."
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Top 3 objectives of #MobileMarketing  campaigns: Brand awareness, driving in-store visits and customer retention
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#Wearable device shipments are projected to grow by triple-digit percentages this year, and despite tempered enthusiasm, ignoring such devices is a mistake. Marketers looking to reach consumers through wearables should remember that, thanks to their small screen sizes, messages sent to these devices should drive interaction elsewhere.
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Great read on one of the most overlooked areas in website conversion optimization - the role of fonts and typography #WebDesign  
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Advertisers are mining your selfies for data to identify brands, trends, consumer sentiment, and more #Piquora   #DittoLabs   #Instagram  
Photo-Sharing Sites Are Being Scanned to Find Brands, Target Ads
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The cookie is dead. How Facebook, Google and Apple are watching, following, and cataloging your destination points. 
Tracking cookies are losing relevance. Here's how three heavyweights, Apple, Google and Facebook, are tracking you now.
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Google rolls out ad retargeting across all verticals, after beta testing #Advertising   #AdWords  
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Imagine taking a photo of a product with your phone, searching with it, and buying it online - the emergence of mobile visual search. 
Imagine taking a photo of a product with your phone, searching with it, and buying it online. Columnist Lynn Baus explains the wonders of MVS.
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#Snapchat - is this really the the goldmine of Millennial-focused marketing that we're being led to believe? #SocialMedia  
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Just when you thought you couldn't be stereotyped: the most Googled brands in each state
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Marketing Weapon.
Introduction
Clinically obsessed with all things digital, media, travel, art, and wine...not necessarily in that order depending on day of week. Wanderlust and culture addict part-time. 
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Female
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
New York, NY
Previously
Melbourne, Australia