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Lisa Weinberger
Works at PearlyWrites.com
586 followers|83,364 views
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Poor Marlins are barely holding the toe-end of their own state. Changing the name from Florida to Miami now makes a sick sense: They are a city team, period.
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Passover is 1 month away & the #glutenfree cookies are already being sold. Rainbow cookies! Nom nom nom...
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Have her in circles
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If you're a fan of +Portlandia, this is pretty hilarious. Imagine your online footprint & social media accounts gone, besides having no listings show for your name in Google. (Never!)

Ever feel like doing this? 
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+calliph You're out of control. ;-)
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Lisa Weinberger

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3 Vital Marketing Lessons From the World’s Most Offensive Doughnut Shop

1. Be memorable
Voodoo’s signature doughnut is shaped like a voodoo doll with a little pretzel-stick stake through its heart.

2. Know your customer

3. Don’t worry about the ones who aren’t your customer

http://www.copyblogger.com/marketing-voodoo/
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Lisa Weinberger

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"Don't divide the world into creatives and non-creatives. Help people realize that they are naturally creative."
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People
Have her in circles
586 people
Work
Occupation
Content Development, SEO, Social Media, Strategist, Educator
Employment
  • PearlyWrites.com
    Content, Social Media, & SEO, 1995 - present
    Consult businesses and start-ups through the creation of digital marketing strategies, training and supportive execution. In the late 90's, PearlyWrites started as an experiment to join and connect freelance writers and editors, around the country, together to bring businesses the best product through collaboration. From this growing network, it developed into a content business where freelancers would contact my company for freelance gigs. This was pre-social media. Projects were won through networking and marketing. As Google came on the scene, the importance of being found on the web was now even more important so I made sure my company could be found so I could find projects for my now 100+ freelance network who looked to me for work. With the experience of creating nothing into an online community, in 1997, pre-Google, I learned how search engines worked as I was determined to grow my experiment of connecting others to one another. For the past years, I have been helping businesses do the same through SEO, content and Social Media aka Digital Marketing Strategies. I have trained internal teams to be successful and increase their SERP's exposure as well as their brand presence online. • Developed and manage a 100 freelancer network of editors, writers, project managers, developers and designers. • Community building onsite/ offsite through natural engagement. • Content development with purpose; link earning. • Content promotion / syndication strategy. • Increase ROI by $150K - $500K+ per month for corporate clients. • Create training modules, consult and train organizations on cutting edge SEO, content publishing and Social Media practices for optimal success and lifetime syndication. • Engage with targeted demographic, community development, outreach tactics. • Tool development for content workflows and Social Media trending & data analysis.
  • Bankrate.com
    Director, Content Promotion | SEO, 2010 - 2013
    Built the content promotion team. Lead projects and campaigns for content development, Social Media, SEO (onsite & offsite), link building and content promotion for Bankrate.com and satellite site properties. Focus on building reach, increasing traffic, engaging with visitors, introducing the brand to a new audience and monetization. Collaborate and coordinate with all departments of the company. Train and support internal departments in best practices for SEO, content publishing and content promotion. Focus on unique content types via competition analysis, content strategy, and personas.
Story
Tagline
Content Development, SEO & Social Media Consultant
Introduction
Owner of PearlyWrites.com; Content & Social Media Strategy | SEO Training

Entrepreneur, Mentor, Coach, Trainer & Consultant. Creator of social media and content tools.

Jersey girl living in South Florida. Love the fresh ocean air & sun. Living a gluten-free life. Focused on healthy living & exercise. Pilates rock! Mom.
Bragging rights
2013 Shorty Awards Finalist: Best Use of Social Media for Financial Services. Been involved in SEO since 1997 thanks to a family business which obtained leads online. #SMX #NCDM #DMA speaker
Basic Information
Gender
Female
Lisa Weinberger's +1's are the things they like, agree with, or want to recommend.
The 10 Safest Cities in New Jersey
www.movoto.com

The New Jersey crime index is 19% lower than the national average. Come find out which are the top ten safest.

How Will Google Hummingbird Impact Links? Here Are 6 Ways
searchengineland.com

So you have a question you would like answered, and that question is: “How Will Google Hummingbird Impact Links?” It’s still way too early i

You're Dead... If You Don't Integrate Social Media & PR Into...
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The peppered moth (Biston betularia), once white with black spots, faced a strange challenge in London during the Industrial Revolution. Bui

Bankrate
plus.google.com

Bankrate is the Web's leading aggregator of financial rate information.

End Piracy, Not Liberty – Google
www.google.com

Millions of Americans oppose SOPA and PIPA because these bills would censor the Internet and slow economic growth in the U.S.. Two bills bef

Excel Statistics for SEO and Data Analysis
www.seomoz.org

Most of us use Excel on the regular basis and are familiar with the basic functions, but Excel can do way more than that. In the following a

How To Measure Content Engagement And Effectiveness With Analytics &...
searchengineland.com

For many of us that own blogs and generate excellent relatable content, engagement seems to linger just beyond our reach. We write well, the

Author Rank, Authorship, Search Rankings & That Eric Schmidt Book Quote
searchengineland.com

Last month, an excerpt from Eric Schmidt’s forthcoming book came out where he discussed how identity and authorship might be used to better

All Content Is Now Marketing – Managing Change Better
digitalclaritygroup.com

Remember back in the day when a change to the legal terms of service of a popular online service really meant something meaningful? No? Yeah

A is for audit: step one in your website redesign
blog.magus.co.uk

In the first of our regular “website lifecycle series”, Magus CEO Simon Lande discusses why you need to factor content into your website red

Bankrate: A Wealth of Knowledge about All Things Personal Finance - Shor...
industry.shortyawards.com

The Shorty Industry Awards honor the best advertising agencies, web agencies, and social media experts for their advertising campaigns on Tw

Sexism In Tech: We’re Not Making It Up - Overit Blog
overit.com

I remember being at a popular conference, sitting amongst my colleagues, and having a gentleman attending put his hand on knee while asking

Contently Raises $2 Million to Play Matchmaker for Journalists and Brand...
adage.com

Ad & Marketing News. Creativity; Ad Age Data Center; Ad Age China; Ad Age On Campus; Insights; Jobs; MarketFinder. Register Now | Login.

Investment, Mutual Funds, ETFs & Stocks | Bankrate.com
www.bankrate.com

Bankrate.com provides investment information and investing advice. Get a brokerage account for mutual funds, ETFs and stock trading.

Real Estate: To Buy Or Not To Buy? | Bankrate.com
www.bankrate.com

To buy or not to buy, that is the real estate question. In this interview, Cydney C. Donnell of Texas A&M offers insights on today's

Most Growth & Highest Pay Jobs Through 2020 | Bankrate.com
www.bankrate.com

Where's the job market going and growing through 2020? Match your interests, skills and education to the fields projected to increase and pa

Five Linking Myths That Need To Go Away In 2013
searchengineland.com

Goodbye 2012, hello 2013. For my last column of the year, I’m selecting five link building myths that I hope go away completely in 2013, and

Using Social Media Data to Find Authority Influencers | Content & So...
pearlywrites.com

What defines an authority influencer? What criteria does your team use with social media data to find brand ambassadors? Develop content w/

10 Reasons Enterprise SEO Is Trouble, Plus 4 Ways To Make It Work
searchengineland.com

It sounds really attractive: 9-5 hours. You get to focus on a single product. You can win over a single IT department. The grass is way gree