Profile

Cover photo
Lisa Raehsler
Works at Big Click Co.
Lives in Minneapolis
770 followers|16,176 views
AboutPostsPhotosVideos+1's

Stream

Lisa Raehsler

Shared publicly  - 
1
Larry Kim's profile photo

Lisa Raehsler

Shared publicly  - 
 

Tips on how to get the help you need. Mental support with FB ads not included ;)
1

Lisa Raehsler

Shared publicly  - 
 
Excited about this. What's your experience with Mobile + Desktop?
1

Lisa Raehsler

Shared publicly  - 
 

Streamlining PPC is for everyone
3
1

Lisa Raehsler

Shared publicly  - 
 

Interesting POVs on this, including mine! :)
2
Have her in circles
770 people
Elizabeth Tupper's profile photo
imas resmiati's profile photo

Lisa Raehsler

Shared publicly  - 
2

Lisa Raehsler

Shared publicly  - 
 
Can't wait for this event in Duluth! The top minds come together to talk social media and advertising!
1

Lisa Raehsler

Shared publicly  - 
1

Lisa Raehsler

Shared publicly  - 
 
Got 10 minutes? That's all it takes to set up a quick, effective FB ad...
2
Aaron Zakowski's profile photoLisa Raehsler's profile photo
2 comments
 
thanks Aaron!
People
Have her in circles
770 people
Elizabeth Tupper's profile photo
imas resmiati's profile photo
Work
Occupation
Search Engine Marketing, Online Marketing, Speaker, Writer
Skills
online advertising, SEM, PPC, retargeting, social media ads
Employment
  • Big Click Co.
    Founder, Search Engine Marketing Consultant, present
    Big Click Co is an online marketing agency founded by digital industry expert, Lisa Raehsler. The company offers comprehensive search engine marketing services, PPC, display, mobile, and social media advertising.
Basic Information
Gender
Female
Story
Introduction
Lisa Raehsler is the founder and principal strategist at Big Click Co., an online advertising company and Google Adwords Certified Partner, specializing in strategy and management of SEM and PPC for search engines, display, retargeting, and social media ad campaigns. Lisa has led strategy on dozens of PPC accounts and puts her experience into practice every day as a thought leader in integrating clients' search campaigns with ecommerce websites, behavioral targeting strategies, and web analytics. She has participated extensively in the local interactive community, as well as at national search engine marketing conferences. Lisa's recent speaking engagements include SES, OMS, MIMA, HeroConf, and SMX conferences, as well as numerous private and public training engagements. As a columnist for ClickZ and Search Engine Watch, she writes on the topic of paid search.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Minneapolis
Previously
Chicago - Indiana
Lisa Raehsler's +1's are the things they like, agree with, or want to recommend.
How the Top 5 Brands Are Using Paid Search Ads
www.clickz.com

A look at how five of the world's most valuable brands are utilizing pay-per-click (PPC) search strategies, and what you can learn from thei

Google AdWords Conversions Help You Find the Hidden Value
searchenginewatch.com

An AdWords PPC conversion used to be just a click and seemed simple. Now we have many a variety of ways to measure conversions actions from

3 Ways Merging Google AdWords & Analytics Can Improve PPC Results
searchenginewatch.com

Integrating Google AdWords and Analytics will help you reach a higher level of analysis beyond impressions, clicks, conversions found in AdW

Twitter Advertising Guide
searchenginewatch.com

Twitter offers a great opportunity for brands to join the conversion by serving ads and tweeting content that is interest to users. This gui

Bring The Hammer Down on Inefficient Spend With Dimension Analysis | PPC...
www.ppchero.com

A look into how to reduce wasted spend in online marketing through dimension analysis on PPC Hero, the internet's favorite PPC-only blog.

Mobile Advertising Best Practices (Mobile PPC, Bing Ads and More) with L...
www2.webmasterradio.fm

Mobile Advertising Best Practices, including mobile PPC and what are some of the advantages to using BingAds as we hear from the founder and

Google Adds Ability to Undo Changes in AdWords
searchenginewatch.com

Google has finally added a long requested feature to Google AdWords in the form of a simple "Undo" button, providing advertisers with a back

A Guide to Google AdWords Bid Adjustments & 10 Top Strategies
searchenginewatch.com

Bid adjustments are a percentage change to a bid and allow for an increase or decease for better control of where and when ads are shown. He

Google AdWords Bidding Strategies: The Complete Guide
searchenginewatch.com

While bidding strategies have evolved over time, there are several core bidding types available in Google AdWords. Use this guide to skillfu

5 New AdWords Features Open Up New Data Insights and Optimization Potential
www.clickz.com

Until recently, AdWords managers have not had deeper insights to draw from in making optimizations. Now we can learn more from the past data

12 Ways to Optimize Press Releases & Avoid Google Penalties
searchenginewatch.com

Google now calls links in press releases "unnatural" and is mandating nofollowing them. Even though Google took away the anchor text links i

Google Searches Show '90s Fashion is Back in Style
searchenginewatch.com

Love the '90s? They're back, baby! Searches for many of the popular styles of 1990s are up significantly this year, and some marketers are a

Integrated PPC: A Mind Meld Across Online Marketing Tactics
searchenginewatch.com

Incorporating PPC advertising into other media to reach organizational goals is becoming an expectation among savvy online marketers. Here's

5 Tips to Rule Online Advertising This Back-to-School Season
www.clickz.com

Since online growth has now surpassed in-store retail growth, online advertising is more critical than ever for back-to-school marketing.

Google: 88% of Mobile Search Ad Clicks are Incremental to Organic Clicks
searchenginewatch.com

Today Google AdWords released a mobile research study that concluded 88 percent of ad clicks from mobile search are incremental to organic c

SES Conference & Expo
plus.google.com

Education for Today's Experienced Marketing & Advertising Professionals

Matt McGowan – The Interview on 7 Glorious Years at Incisive Media and t...
www.melcarson.com

Exactly one year ago I wrote this. A day later I called up Matt McGowan to get some advice (and a pep talk) and the guy was so generous with

New in AdWords: Add Descriptions to Sitelinks
searchenginewatch.com

Google now lets advertisers specify, or nominate, the specific text they would like to appear for their sitelink descriptions. This allows a

The Top 25 Most Influential PPC Experts 2013 | PPC Hero®
www.ppchero.com

PPC Hero's annual list of the Top 25 Most Influential PPC Experts is back this year with a roundup of all the biggest names in the world of

Google AdWords Enhanced Campaign CPCs Grow 6% [Report]
searchenginewatch.com

Adobe released their findings today on the impact of Google AdWords enhanced campaigns on advertising click costs. To arrive at their conclu