...Maybe this should be every creator’s rule of thumb: If an idea doesn’t make you at least a little nervous, it’s probably not worth pursuing. The best ideas inspire some fear: Can we really get away with this?”
Cultivating an emotional connection with the brand is the key to all effective advertising." Money can't you buy you love - it's not about how much you spend but ensuring the message resonates. Learn how Nike continues to dominate Adidas while spending less.
- Intel CorporationGlobal Social Media and Digital Strategist, 2016 - present
- Peyton MediaDigital Marketing 'Gun for Hire', 2009 - 2016
- Bonfire Social MediaVice President, 2009 - 2011
- Generator Group
Diving into digital marketing during its nascent stage, Lisa Peyton is today among the leaders in the field, particularly so in the Pacific Northwest. Based in Portland, Ore., she serves as part of Intel's Global Marketing and Communications team.
Her hands-on experience includes implementing successful digital strategies for Toyota, Intel, Power Rangers and Paul Frank. The quality and breadth of her work has been recognized with several SoMe social media awards.
As a pioneer in the social media industry, Lisa has been both guided by the industry’s evolution and had a hand in directing it, capitalizing on the power of social media to increase her clients’ online visibility and overall marketing efforts. She has honed her skills to specialize in comprehensive digital strategies, to include social media strategy and development, search engine optimization (SEO), paid search (PPC), and social media measurement, training and consulting.
Combining a measure of lightheartedness with her social media mastery, Lisa has tweeted as Mad Men character Bobbie Barrett. Her tweeting as the acclaimed AMC show’s notorious vixen garnered national attention and a SAMMY Award nomination. She also contributes to such nationally acclaimed sites as Social Media Examiner and Social Fresh.
- Fielding Graduate UniversityMA Media Psychology, 2013 - present
- Virginia Commonwealth University
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