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Lisa Peyton
Works at Intel Corporation
Attends Fielding Graduate University
Lives in Portland, OR
1,751 followers|125,517 views
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Lisa Peyton

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It's #USOpen time again and what better excuse needed to start snapping! This post gives some great tips on making the most of Snapchat. 
These expert tips will have you snapping with the best of them.
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Lisa Peyton

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What is the secret to good content? "The mediocre work stuck to conventional paths. But great work blazed new trails. The creators showed a deep understanding of their audiences, and were willing to take inspiring leaps with their creations. The best content made me laugh out loud, want to try out a new idea, or nod my head in empathetic understanding.

...Maybe this should be every creator’s rule of thumb: If an idea doesn’t make you at least a little nervous, it’s probably not worth pursuing. The best ideas inspire some fear: Can we really get away with this?”
Content Marketing Awards judge reveals what he learned and the five themes that makes great content possible – Content Marketing Institute
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Lisa Peyton

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"Ads should seek to create an emotional bond between the customer and the brand.
Cultivating an emotional connection with the brand is the key to all effective advertising." Money can't you buy you love - it's not about how much you spend but ensuring the message resonates. Learn how Nike continues to dominate Adidas while spending less. 
Without spots that are relevant and compelling to their target customers, Olympics advertisers are wasting their sponsorship dollars.
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"You have the permission to try something new. Another way to think of it is don’t wait for the invitation. There are a lot of opportunities to grab. If you see a better way, you have an obligation to do it." Inspirational words from Beth Comstock, vice chairwoman at GE, who has been walking her talk.

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The latest augmented reality craze could be a boon for getting kids (and adults) outside. This is just a taste of our digital future..."Pokémon Go, its biggest entry into the mobile space, now available for a free download on Android and iOS. It’s so popular that it’s on the verge of overtaking Twitter in terms of daily active users on Android." 
Everyone is suddenly catching Pokémon fever again. Here’s what’s going on.
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Another year older, another year wiser? Earning my biker boot cred this year! #NoFear
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Lisa Peyton

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#IAmIntel Intel Corporation and GE partner to make factories and cities smarter and safer around the world. I'm PROUD to get to work with a team launching such innovative solutions!
Intel is one of the world’s biggest technology companies, with semiconductor manufacturing facilities all over the globe. Those plants have to maintain rigorously controlled environments where every surface must be clean, every process must be perfect and even the smallest improvements can make a large impact. Intel works hard to ensure that these facilities are …
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Like it or not, we need to move beyond an ad serving mentality. USERS DON'T WANT THEM!
Facebook’s entire business model relies on targeted advertising, so the rise of the ad blocker is a serious threat to its way of life. So, in a blog post published today, the world’s bi…
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Showing relevant ad is ok. But how to find if they are interested to buy or not.
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Don't scoff at the Pokemon Go craze until you read this! Researcher and one of my heroes, Jane McGonigal, promotes video game play as a way to BUILD social ties not detract from them: “We like people better after we play a game with them. Even if they’ve beaten us badly. And the reason is, it takes a lot of trust to play a game with someone. We trust that they will spend their time with us, that they will play by the same rules, value the same goal, they’ll stay with the game until it’s finished. And so, playing a game together actually builds up bonds and trust and cooperation. And we actually build stronger social relationships as a result.”
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New #VR study suggests brands that use virtual reality increase affinity and purchase intent amongst consumers...and NOT just gamers. The top VR case uses include travel and adventure, live events, movies and film. Post includes a great infographic!
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You can take the girl out of the city but you can't take the city out of the girl. 1st time kayaking, in true Pacific NW fashion! 
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#VR IS and will be more than just gaming. "It's something brand new, like television was to theater. VR is a cross-pollination between what you might consider a live performance and cinematic storytelling."
"We're ready to tell stories but how do you do that in VR?" - Oscar-winner Robert Stromberg.
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Horst Werner's profile photo
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deepak tigga's profile photo
Morris Miller's profile photo
Jake DiMare's profile photo
Postagain Company's profile photo
Inilah Terbaru's profile photo
Dr.James Martins's profile photo
Work
Occupation
Global Social Media Strategist at Intel and Adjunct Professor Portland State University
Employment
  • Intel Corporation
    Global Social Media and Digital Strategist, 2016 - present
  • Peyton Media
    Digital Marketing 'Gun for Hire', 2009 - 2016
  • Bonfire Social Media
    Vice President, 2009 - 2011
  • Generator Group
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Portland, OR
Previously
Northern Virginia
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Tagline
Global Social Media Strategist at Intel, HUGE pro tennis fan, active blogger and Portland fitness instructor.
Introduction

Diving into digital marketing during its nascent stage, Lisa Peyton is today among the leaders in the field, particularly so in the Pacific Northwest. Based in Portland, Ore., she serves as part of Intel's Global Marketing and Communications team. 

Her hands-on experience includes implementing successful digital strategies for Toyota, Intel, Power Rangers and Paul Frank. The quality and breadth of her work has been recognized with several SoMe social media awards. 

As a pioneer in the social media industry, Lisa has been both guided by the industry’s evolution and had a hand in directing it, capitalizing on the power of social media to increase her clients’ online visibility and overall marketing efforts. She has honed her skills to specialize in comprehensive digital strategies, to include social media strategy and development, search engine optimization (SEO), paid search (PPC), and social media measurement, training and consulting.

Combining a measure of lightheartedness with her social media mastery, Lisa has tweeted as Mad Men character Bobbie Barrett. Her tweeting as the acclaimed AMC show’s notorious vixen garnered national attention and a SAMMY Award nomination. She also contributes to such nationally acclaimed sites as Social Media Examiner and Social Fresh.

Bragging rights
SoMe Award Winner 2010 and 2011
Education
  • Fielding Graduate University
    MA Media Psychology, 2013 - present
  • Virginia Commonwealth University
Basic Information
Gender
Female
Lisa Peyton's +1's are the things they like, agree with, or want to recommend.
Expandiverse
plus.google.com

In the future you will be continuously conntected to your people and services worldwide.

TechCrunch
plus.google.com

Breaking technology news and analysis: the web, mobile, and much more.

Google+ Community
www.google.com

Google+ makes sharing online more like sharing in real life.

The Muppets
plus.google.com

Disney's The Muppets is in theatres this Thanksgiving.

Using Facebook for Marketing? Create contests, identify your fans and ga...
www.agorapulse.com

Strategy, Apps, CRM: it is about time to create real value from your Facebook presence

Social Fresh
plus.google.com

The business of social media

SiliconANGLE
plus.google.com

Computer Science Meets Social Science

Confessions of a Content Marketer
blog.hubspot.com

Learn 5 reasons content marketing is missing the boat on an inbound marketing strategy, told from the perspective of a former content market

Walking the Personal and Professional Line on the Web » Communication » ...
www.brasstackthinking.com

A few weeks ago, author extraordinaire Eleanor Brown was on Twitter, asking people how they decided how much of their personal selves, belie

Mystart
www2.mystart.com

- MyStart is a fresh and smart homepage where everyone loves to start their search and find what's relevant on the Web.

TMMPDX
plus.google.com

Portland Oregon's resource for Internet Marketing and regional events.

Thoroughly Modern Marketing
www.tmmpdx.com

TMMPDX or Thoroughly Modern Marketing is Portland, Oregon's Internet Marketing Resource covering local marketing events, news and technology

New Young Pony Club
market.android.com

The London dance-rock group New Young Pony Club initially featured Tahita Bul...

Barack Obama
plus.google.com

an unofficial Barack Obama fan page

Obama 2012
plus.google.com

"The Arc of the moral universe is long, but it bends towards justice." (MLK)

Does Your TV Show Tweet You Back? | - Bonfire Social Media Services, Por...
bonfiresocialmedia.com

Does Your TV Show Tweet You Back? Proper social media planning can make fans not only feel engaged with the show, but also appreciated.

I LOVE LOVE LOVE Circle Studio! I've been working with Lynnea for about a year now and have seen amazing results. She's fun to work with and pushes me to do my best! I've been TEACHING Pilates for over 10 years and Lynnea really knows her stuff and does a super job helping me improve my form. I look forward to meeting with her each week and consider her AND Circle Studio to be a necessary component in my self-care regimen. I LOVE you guys!
Public - a year ago
reviewed a year ago
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