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Lisa Peyton
Works at Intel Corporation
Attends Fielding Graduate University
Lives in Portland, OR
1,698 followers|120,271 views
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Lisa Peyton

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#MediaPsych Spoiler alert: It's stories, stupid! “The difference between this generation and what we’ve seen before is that this is not a one-screen only generation,” says John Nendick, Global Media & Entertainment Leader at EY. “Today’s multi-screen world presents a huge opportunity to tell stories and to build bigger more engaging experiences.”



Companies will need to employ data and storytelling tactics to appeal to this emerging generation’s beliefs, goals, and consumption habits, which are unmistakably distinct from millennials..
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Lisa Peyton

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Want to know what I've been working on? Twitch, eSports, gaming and i7's have been my life lately and I LOVE it! I'll be tuning in tonight for eSports big network debut.
"In the end, eSports may not need TV to go mainstream. Like the networks and advertisers who are eagerly waiting to assess ELeague’s success, everyone will have to wait and see." #IamIntel

Broadcasting eSports on TV is the latest craze, but the internet-born phenomenon may have already hit its stride live-streaming.
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THX all for the amazing energy and sticking around for over 2 HOURS!!! It was a 4K fuel rise. ;-) 
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Looking forward to day 2 of my @Intel Gaming F2F! #Inspired #IamIntel 
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#MediaPsych Facebook may not be the social network of choice any longer however it is FAR from disappearing. Can it make the ultimate pivot? 
Even before it was the title of a movie, the phrase “the social network” was synonymous with Facebook. Mark Zuckerberg’s startup snatched the title fro ...
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Looking to make the case for your influencer marketing program? Great case study with data that suggests influence offers a higher ROI than banners and ad based tactics. 
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Lisa Peyton

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#MediaPsych The mystery of millennial men: SOLVED! "I think we’re going to see millennial men grow up on a unique, divergent path. That’s not to say that the values of yesteryear have disappeared completely. There are still traditionalist millennial men out there who believe in providing for women, paying for dates, etc." Brands that get these guys include Axe, Doritos and GE. 
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Love GE's marketing? It's their fearless strategy of embracing failure and trying new things - and it's not for the faint of heart. "GE's vice-chair, Beth Comstock, has more than a tolerance for failure. She’s such an innovator and really supports us. She’s hungry to figure out: How do we keep the company fresh? How do we make sure that we stay relevant and contemporary, and we’re meaningful to new audiences?"


Armed with a freedom to fail, GE is quickly replacing Red Bull as the true king of content marketing.
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Overly simplified, maybe, but can apply to both personal and professional, "And this is the ultimate dating advice lesson — man, woman, gay, straight, trans, furry, whatever — the only real dating advice is self improvement. Everything else is a distraction, a futile battle in the grey area, a prolonged ego trip".
Think about this for a moment: Why would you ever choose to be with someone who is not excited to be with you?
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Amazing day on Dog Mountain!
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Did virtual reality painting app, Tilt Brush, creators stumble upon the perfect use of #VR? “Our belief is that VR will ultimately impact pretty much everything.”
Artists who want to create for the 21st century have new virtual reality tools like motion-tracking, 3D and gaming technologies at their disposal.
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#surlatable Most fun I've had in awhile - 'Springtime in Paris' cooking class with Chef Umeda. Best food foreplay EVER!
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1,698 people
Anita Loomba's profile photo
Steve Nicholls's profile photo
Sachin Chandra's profile photo
Daniel Gunabe's profile photo
Hussien Ahmed's profile photo
George A's profile photo
Jaana Nyström's profile photo
Megan Neher's profile photo
paratí macrame's profile photo
Work
Occupation
Global Social Media Strategist at Intel and Adjunct Professor Portland State University
Employment
  • Intel Corporation
    Global Social Media and Digital Strategist, 2016 - present
  • Peyton Media
    Digital Marketing 'Gun for Hire', 2009 - 2016
  • Bonfire Social Media
    Vice President, 2009 - 2011
  • Generator Group
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Portland, OR
Previously
Northern Virginia
Links
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Tagline
Global Social Media Strategist at Intel, HUGE pro tennis fan, active blogger and Portland fitness instructor.
Introduction

Diving into digital marketing during its nascent stage, Lisa Peyton is today among the leaders in the field, particularly so in the Pacific Northwest. Based in Portland, Ore., she serves as part of Intel's Global Marketing and Communications team. 

Her hands-on experience includes implementing successful digital strategies for Toyota, Intel, Power Rangers and Paul Frank. The quality and breadth of her work has been recognized with several SoMe social media awards. 

As a pioneer in the social media industry, Lisa has been both guided by the industry’s evolution and had a hand in directing it, capitalizing on the power of social media to increase her clients’ online visibility and overall marketing efforts. She has honed her skills to specialize in comprehensive digital strategies, to include social media strategy and development, search engine optimization (SEO), paid search (PPC), and social media measurement, training and consulting.

Combining a measure of lightheartedness with her social media mastery, Lisa has tweeted as Mad Men character Bobbie Barrett. Her tweeting as the acclaimed AMC show’s notorious vixen garnered national attention and a SAMMY Award nomination. She also contributes to such nationally acclaimed sites as Social Media Examiner and Social Fresh.

Bragging rights
SoMe Award Winner 2010 and 2011
Education
  • Fielding Graduate University
    MA Media Psychology, 2013 - present
  • Virginia Commonwealth University
Basic Information
Gender
Female
Lisa Peyton's +1's are the things they like, agree with, or want to recommend.
Expandiverse
plus.google.com

In the future you will be continuously conntected to your people and services worldwide.

TechCrunch
plus.google.com

Breaking technology news and analysis: the web, mobile, and much more.

Google+ Community
www.google.com

Google+ makes sharing online more like sharing in real life.

The Muppets
plus.google.com

Disney's The Muppets is in theatres this Thanksgiving.

Using Facebook for Marketing? Create contests, identify your fans and ga...
www.agorapulse.com

Strategy, Apps, CRM: it is about time to create real value from your Facebook presence

Social Fresh
plus.google.com

The business of social media

SiliconANGLE
plus.google.com

Computer Science Meets Social Science

Confessions of a Content Marketer
blog.hubspot.com

Learn 5 reasons content marketing is missing the boat on an inbound marketing strategy, told from the perspective of a former content market

Walking the Personal and Professional Line on the Web » Communication » ...
www.brasstackthinking.com

A few weeks ago, author extraordinaire Eleanor Brown was on Twitter, asking people how they decided how much of their personal selves, belie

Mystart
www2.mystart.com

- MyStart is a fresh and smart homepage where everyone loves to start their search and find what's relevant on the Web.

TMMPDX
plus.google.com

Portland Oregon's resource for Internet Marketing and regional events.

Thoroughly Modern Marketing
www.tmmpdx.com

TMMPDX or Thoroughly Modern Marketing is Portland, Oregon's Internet Marketing Resource covering local marketing events, news and technology

New Young Pony Club
market.android.com

The London dance-rock group New Young Pony Club initially featured Tahita Bul...

Barack Obama
plus.google.com

an unofficial Barack Obama fan page

Obama 2012
plus.google.com

"The Arc of the moral universe is long, but it bends towards justice." (MLK)

Does Your TV Show Tweet You Back? | - Bonfire Social Media Services, Por...
bonfiresocialmedia.com

Does Your TV Show Tweet You Back? Proper social media planning can make fans not only feel engaged with the show, but also appreciated.

I LOVE LOVE LOVE Circle Studio! I've been working with Lynnea for about a year now and have seen amazing results. She's fun to work with and pushes me to do my best! I've been TEACHING Pilates for over 10 years and Lynnea really knows her stuff and does a super job helping me improve my form. I look forward to meeting with her each week and consider her AND Circle Studio to be a necessary component in my self-care regimen. I LOVE you guys!
Public - a year ago
reviewed a year ago
5 reviews
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