Diving into digital marketing during its nascent stage, Lisa
Peyton is today among the leaders in the field, particularly so in the Pacific
Northwest. Based in Portland, Ore., she serves as part of Intel's Global Marketing and Communications team.
Her hands-on experience includes implementing successful
digital strategies for Toyota, Intel, Power Rangers and Paul Frank. The quality
and breadth of her work has been recognized with several SoMe social media
As a pioneer in the social media industry, Lisa has been
both guided by the industry’s evolution and had a hand in directing it,
capitalizing on the power of social media to increase her clients’ online
visibility and overall marketing efforts. She has honed her skills to
specialize in comprehensive digital strategies, to include social media
strategy and development, search engine optimization (SEO), paid search (PPC),
and social media measurement, training and consulting.
Combining a measure of lightheartedness with her social
media mastery, Lisa has tweeted as Mad
Men character Bobbie Barrett. Her tweeting as the acclaimed AMC show’s
notorious vixen garnered national attention and a SAMMY Award nomination. She
also contributes to such nationally acclaimed sites as Social Media Examiner
and Social Fresh.