Diving into digital marketing during its nascent stage, Lisa Peyton is today among the leaders in the field, particularly so in the Pacific Northwest. Based in Portland, Ore., she serves as part of Intel's Global Marketing and Communications team.
Her hands-on experience includes implementing successful digital strategies for Toyota, Intel, Power Rangers and Paul Frank. The quality and breadth of her work has been recognized with several SoMe social media awards.
As a pioneer in the social media industry, Lisa has been both guided by the industry’s evolution and had a hand in directing it, capitalizing on the power of social media to increase her clients’ online visibility and overall marketing efforts. She has honed her skills to specialize in comprehensive digital strategies, to include social media strategy and development, search engine optimization (SEO), paid search (PPC), and social media measurement, training and consulting.
Combining a measure of lightheartedness with her social media mastery, Lisa has tweeted as Mad Men character Bobbie Barrett. Her tweeting as the acclaimed AMC show’s notorious vixen garnered national attention and a SAMMY Award nomination. She also contributes to such nationally acclaimed sites as Social Media Examiner and Social Fresh.
- Fielding Graduate UniversityMA Media Psychology, 2013 - present
- Virginia Commonwealth University
- Intel CorporationGlobal Social Media and Digital Strategist, 2016 - present
- Peyton MediaDigital Marketing 'Gun for Hire', 2009 - 2016
- Bonfire Social MediaVice President, 2009 - 2011
- Generator Group
Using Facebook for Marketing? Create contests, identify your fans and ga...
Strategy, Apps, CRM: it is about time to create real value from your Facebook presence
Walking the Personal and Professional Line on the Web » Communication » ...
A few weeks ago, author extraordinaire Eleanor Brown was on Twitter, asking people how they decided how much of their personal selves, belie
Does Your TV Show Tweet You Back? | - Bonfire Social Media Services, Por...
Does Your TV Show Tweet You Back? Proper social media planning can make fans not only feel engaged with the show, but also appreciated.