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Lisa Loeffler
Works at Influencers Management Group
Attended Arizona State University
Lives in Flagstaff
6,540 followers|563,403 views
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Lisa Loeffler

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(The following is an article written by pop culture historian and author, LeRoy Ashby. You can hear our discussion about how Donald Trump used the same hustles P.T. Barnum employed over 170 years ago to win the White House on this episode of the Business of Story podcast: How Popular Culture Affects the Way We Tell Stories.) Donald Trump in many ways has forged himself from American popular culture. He has participated in and sponsored various en...
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Lisa Loeffler

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How was your 2016? Yes, it was a little crazy. The volume of social sharing reflected that. The act of social sharing became mainstream news itself in 2016. There were many stories about echo chambers, the sharing of false news … Continued
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Lisa Loeffler

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Brander in Chief: How Trump’s Narrative Intuition Beat Clinton and Put a Reality TV Actor in the White House How could this country elect a reality TV show host as its President? Trump had a story. Hillary had none. “America was once great. America is no longer great. I will make America great again,” he proclaimed ad nauseam. Then he propped up his position with “Crooked Hillary.” “Build the wall.” “Drain the swamp.” Nothing more than elementary...
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Lisa Loeffler

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Lisa Loeffler

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WEBINAR TEST
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Lisa Loeffler

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No one will buy into your brand story until you own it first. I’ve found for the past 10 years guiding brands through the Story Cycle process that if you can get clear on the following questions, you are well on your way to owning your brand story. What do you do better than anyone else? ________________________ Who cares? ________________________ What do they want? ________________________ Why do they want it? ________________________ What’s kee...
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Lisa Loeffler

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This week on +Park&Co +Business of Story #podcast:
Learn how to master your brand story and business communications with the Business of Story podcast, hosted by brand storytelling consultant Park Howell.
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Lisa Loeffler

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On Tuesday, I was working with a dozen socialpreneurs at Seed Spot, a Phoenix-based incubator for cause-driven organizations. I took the group through these 10 quick questions to help them get their brand stories straight. The first two questions always throw them. How about you? What do you do better than anyone else? Who cares? Squash the competition One of the participants, Brent, told me that his organization helps disadvantaged youth prepare...
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Lisa Loeffler

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Learn how to master your brand story and business communications with the Business of Story podcast, hosted by brand storytelling consultant Park Howell.
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Lisa Loeffler

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WT3
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WEBINAR TEST 2
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Don't miss this free Oct 12 Webinar: Own Your Story, Grow Your Business with +Business of Story  +Park&Co's Park Howell
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Story
Tagline
Do anything, but let it produce joy. Do anything, but let it yield ecstasy.
Introduction
So...You found me. :)

Circle around me for updates in the world of social media & content marketing; professional speaking news & innovative ideas.

Let's connect on Twitter & LinkedIn too!

Spend my days working on my passion to help people realize their "one thing" and daydreaming about my next travel adventure. I'm always learning, seeking and moving forward. 

For Work 

I'm the Principal of Speakers Management Group where we help leading professional speakers and authors increase revenue and decrease stress by marketing the speaker and booking more events. Services include business development, contract negotiation, travel arrangements, interacting with bureaus and event planners, and managing all follow up and logistics. 

We're like your agent, brand manager, publicist & personal cheerleader rolled into one.

From the first contact with an event planner or speaking bureau booking the deal to organizing event needs, we take care of all the logistics.

I'm the Publicity & Promotions Manager at JayBaer.com and Convince & Convert where I lead the development of the firm’s events and coordinates all Jay Baer public appearances. I'm responsible for the digital focus of Convince & Convert & Jay Baer social media communities, implementation and driving their prospective fan bases. 

I also manage and maintain relationships for Jay Baer brand with clients, speaking bureaus and event planners from first point of contact to organizing all logistics up to the day of each event.

I'm responsible for media and promotional relationships and liaises with event planners, speakers bureaus, industry press, newspapers, bloggers, TV and radio across trade and consumer media, and seeks out opportunities. 

I'll also be coordinating the editorial and marketing for Jay's forthcoming series in 2014 of Youtility ebooks.


Education
  • Arizona State University
Basic Information
Gender
Female
Links
Work
Occupation
Speakers Agent, Social Media Marketing Strategist & Entrepreneur
Employment
  • Influencers Management Group
    Principal, 2013 - present
    Helping you naturally build influence in your industry
  • Convince & Convert
    Publicity & Promotions Manager, 2013 - 2015
    Leads the development of the firm’s events and coordinates all Jay Baer public appearances. Responsible for the digital focus of Convince & Convert & Jay Baer social media communities, implementation and driving their prospective fan bases.Manages and maintains relationships for Jay Baer brand with clients, speaking bureaus and event planners from first point of contact to organizing all logistics up to the day of each event.Responsible for media and promotional relationships and liaises with event planners, speakers bureaus, industry press, newspapers, bloggers, TV and radio across trade and consumer media, and seeks out opportunities. Coordinates editorial and marketing for the forthcoming series of Youtility ebooks.
  • Genuine Media
    Principal & Owner, 2008 - present
    GenuineMedia is social media and content marketing consultancy that provides strategic, business based solutions for brands to leverage the power of social media & relevant content to build strong relationships with their audiences.Services include: Social media audit and strategy, implementation guidelines, strategic counsel, social media software management recommendations and procurement, social media profile development; training/workshops.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Flagstaff
Previously
Phoenix
Contact Information
Home
Phone
602-319-5982
Email
Work
Phone
602-319-5982
Email
Lisa Loeffler's +1's are the things they like, agree with, or want to recommend.
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The entire staff at Dr. Janisse's office truly cares about each one of its patients. Dreading going to the dentist, I'll be honest it's been awhile, and I was anticipating bad news. I have put it off, and put it off. Dr. Janisse's team was comforting, compassionate and educational about where I am today...and where they could potentially help me get with my investment of time -- which is a critical role in gum and teeth health. What I loved the most is there was no shaming which was the experience I had with the not-so-kind beside manner of my last dentist. Vicky, Dr. Janisse's dental hygienist, really cared about my health and getting me on the road to healthy teeth and we discussed strategies to ensure I'd be as comfortable as possible! She invested time and thoughtfulness and didn't cut any corners when it came to providing the investment needed to get me back on the road to health. They also reached out to my insurance company to check on some potential billing challenges before I arrived for my appointment so I had the information I needed to make treatment decisions. Bottom line, I would highly recommend Dr. Janisse and his amazing staff to anyone looking for a new dentist in Flagstaff, if you have just moved to town or likely if you have an emergency situation.
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