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Lisa Loeffler
Works at Speakers Management Group
Attended Arizona State University
4,860 followers|59,980 views
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Lisa Loeffler

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If you read one thing today, read this: 

From THE MAN who knows all things #Google+ +martin shervington on #ConvinceandConvert  blog today. 
 
What Every Marketing Department Needs to Know About G+

The man, the myth, the G+ legend +martin shervington wrote a smashing post on the Convince & Convert blog that explains to the holdouts and non-believers why G+ is FOR REAL and increasingly important for corporate marketers.

http://www.convinceandconvert.com/google-plus/what-every-marketing-department-needs-to-know-about-google/

From Martin in this post: 9 Reasons G+ Works 
1. Google #Adwords   and +Post ads
2. Google   #semanticsearch  
3. Google #authorship  
4. Build trust with G+
5. Google + and #youtubevideo  combination
6. #googlehangouts  
7. #socialseo  
8. Building a community
9. G+ marketing campaigns

(hypocrisy alert: we don't have a G+ page for Convince & Convert just yet, but it's coming. First, we are launching an all-new version of the website tonight...yikes!)
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Lisa Loeffler

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Happy Friday...Great group of people to follow. ;-) 
 
A circle of thanks on a fine Friday in April!
It has been an AMAZING couple of weeks and I want to give a quick shout out to you all for being around. 
Especially thanks to everyone for their support around the conference last week, and with the PYB Academy announcement yesterday.
And if you weren't involved in either then you probably said something that made me chuckle or smile.
Have a lovely weekend and catch you soon!
#thanksfromthebrit  
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FOLLOW THIS GUY:

A master of #Google + strategies and tactical smartiness & an amazing responder to those who ask for help!

Meet: +martin shervington 

#Youtility #SocialMedia #SMMW14    #GoogleStrategies  
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Dave Elliott's profile photomartin shervington's profile photoJay Baer's profile photo
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He does great work, I just wish he wouldn't share all his +1'd posts, cos my Home Page Stream gets full of 'em.........LOL!
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Learn secret #Google+ insights in this #Hangout on #friday .
 
Relationship Marketing- The Pretend Friends of Social Media

I would love to point you toward some of my favorite social media tools, the first being a Google Plus tool called +NOD3x get a tour here: http://goo.gl/hVniiZ
The second being +PicMonkey where you can get a free month of Royale here! https://www.picmonkey.com/#promo/RELATIONSHIP

I hope you join myself(+Wade Harman) and my guest host +Mark Traphagen as we talk to social media superstar +Jay Baer on the topic of one of his articles that he wrote on the convince and convert blog called Social Media, Pretend Friends, and the Lie of False Intimacy 

Do you really Know the people around you in social media?  This is going to be a great discussion on what I'll quote from Jay's article spending considerable time building large networks of shallow connections, potentially at the expense of deepening a few cherished friendships upon which we can truly rely?

How are you building your relationships on social?  Join us this Friday!

Get Jay Baer's new book YouTility from Amazon now http://goo.gl/LT7KCj
This Hangout On Air is hosted by Jay Baer. The live video broadcast will begin soon.
Q&A
Preview
Live

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4,860 people

Lisa Loeffler

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 How One Father Used a Social Army (and Facebook) to Find his Son

http://bit.ly/OPClk6

The most impactful Social Pros podcast ever recorded:

Bob Pfeifer used social media to bring his son home. Bob’s son, Jerry, went to Central Europe with his mother and half-brother in 2012.

When he didn’t return from the trip, Bob used social media to make contacts across the world so he could find his son. Listen on to find out how Bob and his son were eventually reunited and how they leveraged the power of social media to do it!

Also this week...

Learn how Ford and Jimmy Fallon took real-time marketing to a new level with their #fingersona4x4 campaign.

And the Social Media Number of the Week

In light of Bob’s touching the story, the only number that makes sense to share this week is the National Center for Missing and Exploited Children‘s phone number: 1-800-THE-LOST, or 1-800-843-5678. You can also find them on #Twitter @missingkids.

#Facebook   #SocialMedia +Jimmy Fallon +Ford Motor Company   #SocialMediaMarketing  
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Lisa Loeffler

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If this was the case...the papers would NEVER get inked! 
 
The ultimate marriage test LOL :D
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Lisa Loeffler

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Are you listening to the Social Pros Podcast yet? Here's the March roundup: http://bit.ly/1gr5OaE 

Social Pros Say Passion, Fun, and Understanding are Key to Social Success 

#March was an exciting month for the Social Pros Podcast, with guests from WestJet, crowd-pleasing Canadian airline; PwC Consulting, the world’s second largest professional services firm; Homes.com and ForRent.com, marketing resource for realtors across the country; and content marketing giant +Copyblogger 

I loved the variety of backgrounds, insights, and ideas these social media professionals shared with us. What does it take to be a successful social media professional in each of these different fields? We pulled out the most interesting insights in our post for you. 

#podcast    #socialmedia    #contentmarketing  +Greg Hounslow +Becky Carroll +Erica Campbell Byrum +Brian Clark +Jess Ostroff 
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List of TOP Google+ engagers below...
 
Top engagers circle updated! 
Boost your visibility on Google+ SHARING  this circle!
Sharing and adding these people will boost your visibility here and you  gain more and more followers!

A. . If you want to be in my next shared circle please  share the CIRCLE!.
B. . To be added to my next shared Circle ( if you are NEW ) you have to follow  these simple steps:

1  Include me in your circles 
2  Plus, Comment and Share this post° in PUBLIC .
3.Engage with the posts, being an active user
4. Smile and be happy:)

Thank you for accepting me in your Google + life:)
#sharedcircles   #sharingcircles   #followme   #followers   #googlepluscircles   #googleplustips   #circlesshared   #circleoftheweek   #circleshare   #publicsharedcircles   #sharingcircles   #addmetoyourcircles  
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Cristina De R.Costa's profile photoLisa Loeffler's profile photo
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+Cristina De R.Costa sounds great! Thank you. :)
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And they almost ALL showed up....More than 100+ and  it was SUCH a great event!

Happy the #smmw14  speakers enjoyed #TheWarmUp. I'm looking forward to producing the next one at #cmworld  in Cleveland in September with #convinceandconvert  
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4,860 people
Work
Occupation
Speakers Agent, Social Media Marketing Strategist & Entrepreneur
Employment
  • Speakers Management Group
    Principal, 2013 - present
    SMG helps leading professional speakers and authors increase revenue and decrease stress by marketing the speaker and booking more events. Services include business development, contract negotiation, travel arrangements, interacting with bureaus and event planners, and managing all follow up and logistics. We're like your agent, brand manager, publicist & personal cheerleader rolled into one. From the first contact with an event planner or speaking bureau booking the deal to organizing event needs, we take care of all the logistics.
  • Convince & Convert
    Publicity & Promotions Manager, 2013 - present
    Leads the development of the firm’s events and coordinates all Jay Baer public appearances. Responsible for the digital focus of Convince & Convert & Jay Baer social media communities, implementation and driving their prospective fan bases. Manages and maintains relationships for Jay Baer brand with clients, speaking bureaus and event planners from first point of contact to organizing all logistics up to the day of each event. Responsible for media and promotional relationships and liaises with event planners, speakers bureaus, industry press, newspapers, bloggers, TV and radio across trade and consumer media, and seeks out opportunities. Coordinates editorial and marketing for the forthcoming series of Youtility ebooks.
  • Genuine Media
    Principal & Owner, 2008 - present
    GenuineMedia is social media and content marketing consultancy that provides strategic, business based solutions for brands to leverage the power of social media & relevant content to build strong relationships with their audiences. Services include: Social media audit and strategy, implementation guidelines, strategic counsel, social media software management recommendations and procurement, social media profile development; training/workshops.
Basic Information
Gender
Female
Story
Tagline
Do anything, but let it produce joy. Do anything, but let it yield ecstasy.
Introduction
So...You found me. :)

Circle around me for updates in the world of social media & content marketing; professional speaking news & innovative ideas.

Let's connect on Twitter & LinkedIn too!

Spend my days working on my passion to help people realize their "one thing" and daydreaming about my next travel adventure. I'm always learning, seeking and moving forward. 

For Work 

I'm the Principal of Speakers Management Group where we help leading professional speakers and authors increase revenue and decrease stress by marketing the speaker and booking more events. Services include business development, contract negotiation, travel arrangements, interacting with bureaus and event planners, and managing all follow up and logistics. 

We're like your agent, brand manager, publicist & personal cheerleader rolled into one.

From the first contact with an event planner or speaking bureau booking the deal to organizing event needs, we take care of all the logistics.

I'm the Publicity & Promotions Manager at JayBaer.com and Convince & Convert where I lead the development of the firm’s events and coordinates all Jay Baer public appearances. I'm responsible for the digital focus of Convince & Convert & Jay Baer social media communities, implementation and driving their prospective fan bases. 

I also manage and maintain relationships for Jay Baer brand with clients, speaking bureaus and event planners from first point of contact to organizing all logistics up to the day of each event.

I'm responsible for media and promotional relationships and liaises with event planners, speakers bureaus, industry press, newspapers, bloggers, TV and radio across trade and consumer media, and seeks out opportunities. 

I'll also be coordinating the editorial and marketing for Jay's forthcoming series in 2014 of Youtility ebooks.


Education
  • Arizona State University
Contact Information
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