We Are a Collaborative, Results Oriented, Innovative Business"The last thing you want to do as marketer is come off as cheesy, robotic, or disingenuine when a visitor first arrives on your website."
- Ramona Sukhraj
I doubt you have come across a more inane title!
But how many times have you seen businesses describing themselves using these same trite phrases?
These terms shouldn't be used as adjectives to define your brand because they are prerequisities for any business to remain sustainable! LOLIf you aren't collaborative, results driven, innovative and make your clients lives easier, WHY are you running a business, eh?Ramona Sukhraj
of IMPACT, in this appealing article, outlines five words and phrases that should never be used above the fold on your homepage.
She argues that instead of utilizing banal words to communicate your brand's essence, SHOW how your brand LIVES these ideals every day! Show HOW you save money for your customersShow HOW you make lives easier for your customersShow us WHY your product is differentShow us HOW your partnerships have added value to the lives of your clientsShow Your Clients WHY They Should Choose YOU. SHOW, don't just TELL
Hope you enjoyed this article as much as I did!
Enjoy your evening ;) +Krithika Rangarajan
, On Track Tips Team