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Lisa Irby
Works at 2CreateAWebSite.com
10,344 followers|912,927 views
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Affiliate Marketer
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  • 2CreateAWebSite.com
    Affiliate Marketer, 2002 - present
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Full-Time Affiliate Marketer, Blogger, YouTuber and resident gadget girl.
Introduction
Full-time affiliate marketer who has a passion for teaching others.  I began my journey online with a simple site that teaches people how to create a website or blog (check out my WordPress tutorial) and make money online with affiliate marketing and Google AdSense.

That later evolved into the book Niche Website Success - my complete guide to niche website creation that reveals my keys and tips to success.

I love gadgets, traveling, music, theatre, karaoke and am always up for a game of Scrabble or bowling.

Learn more about me here...
http://blog.2createawebsite.com/about/
Bragging rights
Self-employed affiliate marketer, blogger, YouTuber, gadget girl and a mean Scrabble player. :)
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Female

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Lisa Irby

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DUN DUN DUUUNNNNN! (That was my dramatic sound effect) LOL!  Is your site ready for April 21st?  Find out how to make sure it is...
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+Erin Dragonsong Hi Erin. They have a mobile feature option now. Check Site Central.
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It's about time!  Bye, bye YouTube Annotations. I'm trading you in for YouTube Cards from now on.  AND they work (clickable) on mobile devices.  Woot! 
As a creator, you’ve probably been using annotations to engage with your viewers for years. But one of the things you’ve told us is that you need more flexibility with the info you share through annotations, and—most importan...
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+Lisa Irby I did a LOT of experimenting and no you DID NOT miss anything.  That's the problem I forsee with widespread adoption this "card feature".  The name in an of itself was confusing, people don't associate "calls to action" with info card.  Should have just promoted is as a new feature of annotations that ALLOWS outside links.  That's just my opinion, maybe that was too complicated to incorporate programmically into the already present annotations.

Also, the card creator button has an obscure placement within the video editing options and a 5 sec flash is down right insulting, there defnitely should be some control over timing. I, like I'm sure a lot of people who ever used YouTube to edit their videos, thought you would be able use the tools to stretch out the duration like you can do with annotations, but nada, no can do.

You already know how I feel about Google who notoriously is NOT known for their customer service or them being responsive to consumer feedback (unless your SPENDING MONEY with them).  The limitations of the info cards (which the average user will have NO clue what the "i" stands for O_O) are that they SHOULD to be more visible and apparent position. That was a HUGE negative for me, were it not for the pop-up Google put in place to introduce the concept, I would never have noticed it go there to put anything in my video.  But its not such a negative that I won't use it as I see the bigger picture of having a call to action that can lead to YOUR OWN website withing your videos as a VERY POSITIVE step in the right direction.

ANY marketing tool that HELPS bring your audience to YOU is a plus.  So, in the long run my solution to the matter was just to create an annotation to direct them to hover over the call to action icon.  Maybe they will improve that when more people adopt using it. Might be a cool gadgety thing now technology-wise and is a welcoming sign they stopped snoozing on the fact that the largest percentage of YouTubers access their website via mobile devices and NOT PCs is a VERY GOOD thing. Therefore it was WISE on their part to introduce it at all for that reason ALONE, as annotations are NOT visible on mobile devices (at least not as of date of this post).  Tried it on my Galaxy Note Edge today (which is a very high tech device) n NOPE you CANNOT see annotations on there.  :(
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Lisa Irby

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Did you know that spambots can subscribe AND confirm to your list and increase your email list fees?  Find out how to investigate this.
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acplumbingconstruction@gmail.com can you email me so i can ask you a few things please, +Lisa Irby 
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Gary Lee gets to do what a lot of people want to do... openly share his ranking frustrations with John Mueller of Google. He's sick of playing by the rules only to see spam rank ahead of him.  On one hand he makes great points, but on the other, this is precisely why relying on Google too much is a dangerous game.  I've personally seen the spam/junk issue get better but no doubt that's not true for every niche.  Thanks for sharing this clip +Ana Hoffman 
 
This is very relatable for most webmasters... When Google algorithm fails and there isn't much Google says/does about it

Gary Lee, a webmaster since 1993, started his respectable rant at around the 8:08 minute mark on yesterday's Google+ hangout with Google's +John Mueller and didn't finish until 13 and a half minute mark, so over 5 minutes of ranting.

Definitely worth listening to and thank to +Barry Schwartz for highlighting it in his post: http://tgcafe.it/1LHrVvu

#googlealgorithm  
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+Lisa Irby Meant to mention building an email list - definitely the best traffic driver long-term.
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Amazon's ad program pays you for impressions (displays) instead of clicks, but what about the earning potential  Have you tried it?
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Hadn't heard this… (that's why I love your posts!)  Will check out your article.  Thanks!
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Guess which social site is beating Facebook in terms of ecommerce traffic referrals? Learn which marketing methods convert best and more trends/stats for 2015.
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Hello my name is Mark. I want to ask you a question. Please, I want to know if  the price that  above green Promote button .    which is exactly taking if  I'  sold a product. Please, I need your answer. I would be grateful to you. e.marketing1one@gmail.com
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Have her in circles
10,344 people
Max Zapadnyuk's profile photo
Maurisa Westbury's profile photo
Angela Wilson's profile photo
Tom Cullum's profile photo
Jeff Swift's profile photo
Selz.com's profile photo
BAYLORIC's profile photo
Gaby Maci's profile photo
Anthony Wright's profile photo

Lisa Irby

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Spice up your videos with simple, animated intros. See how easy it is...
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I want to know. Are you happy with the direction you took with your site (niche or broad market)?  Both can be successful, but do you feel limited by a niche?  Too much competition in a broad market? Find out what I wouldn't do today. 
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Repost:  If the length of my responses is a problem, please let me know, when I am passionate about a topic I CAN sometimes get carried away.

RESPONSE TO LISA IRBY'S QUESTION ABOUT NICHE OR BROAD

I want to do BOTH, no question.  As you already know I WANT a SOCIAL NETWORK (yes, I said it, I didn't stutter) NOT blog in my niche which is wildly popular online and I experienced a very high rate of demand.  Any advertising on my social network will be VERY laser targeted to this specific niche group.   I learned my lesson.  The main thing I feel I needed to  do within this niche is learn about more effective monetization methods.  PPC and other traditional ad marketing campaigns were completely USELESS yet I had an undeniable measurable steady flow of traffic to my niche sites.  In fact, one thing I definitely plan to change, is NOT seek PPC or PPA options but seek out more pay per impressions opportunities.  In general, they may earn less than pay per click/commissions but at least I will be able to generate some kind of revenue from my traffic passively without totally losing out because nobody would click on ads.   I'm sure YouTube is making a killing off those True View ads in their videos.  I really want my social network more as a means to socialize with like minded individuals rather than rely on it to be my sole income stream which frustrated me a lot most of time, as I found it difficult to get approved for mainstream ad networks like Adsense.  I would tear my hair out trying to figure out how a page with 150,000 hits didn't generate one ad click.  I couldn't get a single person out of 2,000 members to click on NOTHING (well at least not ads) because they WERE clicking on something else a whole lot, THE CONTENT!  That was a BIG problem as far as earning money from PPC/PPA campaigns.  I don't want the kind of restrictions that comes inherent in dealing with Google for my niche site.  I  feel very much so that I can do a waaaay better job of marketing to my niche than Google.  I can and actually proved that to be true with my niche on Facebook who wanted to charge me for Likes on my Fan Page.  Why should I do that when I was excelling at promoting myself WITHOUT Facebook's phoney "Boost Post" scam.

In fact,  it was from YOU I learned that you can make your own deals independent of Google/Adsense and deal direct with the advertisers.  Were it not for you, I would have never known that I could actually approach people individually within my niche for advertising opportunities INSTEAD of trying to become something I will never be. . . mainstream. . . or what Google approves of.   I have no respect for them and don't care if never get their approval.  I never want to run my websites based on Google love, no matter how easy it is to get traffic from them.  My niche will NEVER be mainstream, therefore, I don't plan on jumping through all kinds of hoops to please Google.  If I make any money from it ever well that is just the icing on the cake.   I sure am NOT counting on Google's approval for it tho.

However, I also do indeed want a broader topic than my niche because like you Lisa, I possess a personal knowledge base that is NOT related to my niche and beyond the scope of it.  The only thing natural hair and website creating have in common is YOU!   LOL  That's pretty much the same thing with me.  If anything, I may be able to easily advertise my broader website on the niche site but that's about all they will have in common.   Rarely will the two cross paths beyond just mentioning it or advertising it on my niche site.  I very much need the broader site relating to technology because for one thing, its already saturated which is a GOOD thing for what I want to do, however,  it NEEDS to be broad for the exact opposite reason my niche site has not been able to overcome yet.  It needs to be EASILY able to qualify for Adsense or other mainstream adnetworks.  Technology is far less risque than my niche and far more suitable for mainstream ads.

I plan to tap into my personal knowledge base which is expansive and broad.  I'm confident I will be able to generate plenty of content that's unique and different than my competitors as I will be speaking from a UNIQUE point of view . . . MINE. . as in, "been there, done that" similar to what you have going here with 2Create a website.  It won't be very entertaining or funny like the examples you mentioned in your podcast, but definitely have no fear or doubt that it WILL BE USEFUL.  People tell me all the time how useful the information I share was to them.

In fact, I found myself many times feeling like I have valuable information to offer related to your area of focus but never quite knew how it would fit without being competitive or downright tacky.  For example, its clear, you have a personal preference for WordPress.  Well I have an above average user knowledge base of a multitude of CMS programs, I came to your blog KNOWING WordPress was not the only one out there, a fact that may not be obvious to a newbie.

My user knowledge spans 30 years which there is plenty I can share that are NOT WordPress related.  I'm sure I may be able to hone in on a specific niche within the broader scope of technology eventually as I begin to develop it.  As of yet, tho, I have not determined what that will be.  I do have somewhat of an ideal of what my narrower niche will be under the umbrella of technology, however, I have no ideal it's potential for earning income as it will very likely be geared more toward non-profit endeavors.  To date, I have not done any research on it, I just know I NEED to do it.
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WordPress backup plugins can fail, so learn the manual method just in case. It's not hard at all.
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Hello, I discovered, you always use "Artisteer" for there to other alternatives like "TemplateToaster" but I prefer Artisteer, the pleasure of hearing from you. Eric
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What new bloggers should focus on to help grow their blogs...  Thanks +Ana Hoffman 
 
Blogging 101: How does a NEW blogger KNOW what to focus on to find success in growth hacking their blog?

Wouldn't it be great to know that before starting a blog? And let others make all the mistakes starting from scratch so that YOU can benefit from their wisdom?

That's exactly what +Matt Banner's recent expert poll is about.

He asked 30 bloggers 'who've been there, 've done that' (I was one of them; others included +Rand Fishkin, +Kristi Hines, +Yaro Starak, +Eric Siu+Adam Connell, +John Paul Aguiar, and many more) and here are their responses.

Some of my favorites:

“I think new bloggers need to have a solid understanding of their field and their audience, and be deeply empathetic." - +Rand Fishkin 
"The mistake I see a lot of new bloggers making is spending a lot of time writing content for their blogs before they even have an audience." +Glen Long 

“Before you even launch your site, spend time zeroing in on gaps and holes that exist in a niche." +Lisa Irby 

"Think of a good reason to write about influential people in their niche on their blog. For example, do interviews or group posts." +Ian Cleary 

"There is only one thing that has really moved the needle for me since I started out as a babe in the woods blogging. Networking." +Ashley Faulkes 

“Every blogger should be considering this question: What do I want to be know an authority in?" +martin shervington 

... and many, many more. Read Matt's post below to find more gems.

#bloggingtips   #blogging101  
Experts share their thoughts on what's the ONE thing you need to be doing as a new blogger to achieve extraordinary results in growth hacking
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Thank you sooo much
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Are you happy with your site's bounce rate?  It may not be as bad as you think.  Find out why you can't just look at that number as a whole and declare it "good" or "bad".  It's time to squash some bounce rate myths. 
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LOL +Jeremy J  Thanks.
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Create an infographic with Canva in under 4 minutes. So easy, it should be a crime! :-)
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Thanks, Susan L. Shangle, I'll check that out!!  

I did try Gimp a couple years ago; didn't like it.  
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