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Lisa Hoover McGreevy
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I asked companies to cool it on the buzzwords. #NoDisrupt  
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Once or twice when I was news writing, I sent a press release back with a note to please translate it into English. Some of them are so bad I don't think they even know what it says.
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Google Authorship, anyone?
Every year content marketers try to predict the coming trends. Here are five content marketing predictions for 2015 that are dead wrong.
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I have inadvertently waged a one-woman campaign against poor journalism in the Tampa area. Granted, it’s mostly happening in my head, but let me tell you about it anyway.
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Written a couple days before Twitter's new video feature dropped. A few other useful tips there, too, if I do say so myself. 
Brands and businesses need to be ready to roll with new changes as soon as Twitter's development team rolls them out.
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These made me laugh. Who knew IBM had such a funny bone? 
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A few tips for you: 
Despite a user base of nearly 300 million, Twitter announced plans recently to ramp up new account signups, along with a host of other offerings aimed at both individual and business customers. Reporting from Twitter’s first Analyst Day event in November, 2014, Mashable’s Seth Fiegerman said the company “plans to speed up its product development process to ease the onboarding process, broaden content syndication efforts, expand the overall app ec...
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Have her in circles
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Lisa Hoover McGreevy

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Tech analyst Geoffrey Bock says emerging technology--particularly the prevalence of rich media--is making it tough for digital asset management systems to keep up with the times.
Tech analyst Geoffrey Bock says emerging technology--particularly the prevalence of rich media--is making it tough for digital asset management systems to keep up with the times.
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Well, I guess he showed them. Except not really. 
A pair of staff members were put on administrative leave at the University of Oregon after they released almost 22,000 pages of archived records to a professor. Among the documents released were a number of sensitive emails between students, faculty, and the President's office.  
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When it comes to digital asset management systems, companies show a frighteningly blasé attitude toward security. 
A recent survey by marketing resource management company North Plains revealed 70 percent of respondents rely heavily on email to manage digital assets in the workplace.
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I mean, I get the desire to do this, I'm just not sure it's the greatest plan. 
If you've been reading FierceContentManagement for a while, you know there's been a spate of stories lately about publishers ditching their old CMS platforms for shiny, new custom made versions.
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I shared a few thoughts on how to make your company's video content shine on social media. Thanks for inviting me on your podcast, +Mark Tennant! 
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"But as a news organization, we expect @NYTimes to remain above the fray to a certain degree, delivering our journalism and not getting caught in the middle of how it is received."
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Have her in circles
329 people
Oba Isaac Lumi's profile photo
Casepics's profile photo
Michelle Masters's profile photo
Ross Turk's profile photo
Brenda Christensen's profile photo
Marcel Gagne's profile photo
Carla Schroder's profile photo
Jason Metz's profile photo
Keith Dawson's profile photo
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Longform journalism, corporate blogging and messaging, ghostwriting, social media management.
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Runs with scissors.
Introduction

Lisa Hoover McGreevy is a professional freelance journalist and blogger with more than 15 years experience covering enterprise products and services, brand marketing, and emerging technology. Available for contract work. Follow her on Twitter @LisaH.

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Female