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Lisa Grimm
Lives in Minneapolis, MN
3,026 followers|23,093 views
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That time I went to #sxsw  and was on +Jimmy Kimmel Live...
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+Bryan Vincent Right? I'll take it! :) 
 
Happy Valentine's Day Internet friends. 
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I totally want this. After all these years, I still miss my BB keyboard:)
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Lisa Grimm

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A contact lens for diabetics to measure glucose levels. Did not see that coming but I dig it. Not the end game in any way, but the experimentation will lead to incredible things. We live in a very exciting time.
You’ve probably heard that diabetes is a huge and growing problem—affecting one in every 19 people on the planet. But you may not be familiar with the daily struggle that many people with diabetes face as they try to keep the...
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Lisa Grimm

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"Chipotle couldn't afford to rely on traditional advertising. The hope is that PR, buzz and social media will do much of the heavy lifting for the chain's message."
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What's old always becomes something new again:) 

Lisa Grimm

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"In fact, the marketing world will soon be divided between those companies who have made investments in digital platforms in order to reap earned data, and those that have not. The ones earning the data will use this to inform everything from product development strategies to CRM programs to one-to-one marketing approaches that deliver relevant, actionable messages to consumers — again, at a massive cost savings relative to shotgun mass media approaches." 
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Always funny to see a media expert come to learn what was obvious to us online folks long ago. And still be wrong. :)
Until ad buys reflect the actual, measurable, value of online and new media, compared to the vaporware known as "television" I won't believe that ad and marketing agencies have actually learned anything.
So it's not going to happen in 2014. But it's coming fast.
I suspect sometime in the next 4 years, the last few agencies will look around and wonder where their industry went.


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PR | Digital and Social Marketing Strategist
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Female
Other names
Kunkel
Story
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Curious.
Introduction
A gal constantly awed by the intricacies of human behavior. PR + Emerging Media at space150.
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Minneapolis, MN
Previously
Minneapolis, MN
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