Press releases are OUT. Story telling is IN!
To do PR in this new media world, a brand needs to be telling stories. And like, if you don’t apologize for your company’s mistakes and mean it, the social media backlash could kill your brand. Memo recap by
The top minds in PR today are pushing some progressive ideas. Like press releases are a thing of the past. Like, to do PR in this new media world, a brand needs to be telling stories. Like, your brand storytellers shouldn't be just the CEO or the PR guy. And like, if you don’t apologize for your company’s mistakes and mean it, the social media backlash could kill you.
This week, a new monthly Google+ Hangout-on-Air debuted, "Power Talk" from . Respected search-industry speaker hosted two top PR minds: (cofounder and CMO of Cloze) and PR expert . Together they explored:
- How PR needs to evolve and become two-way conversation
- How brands can be authentic and engage people online
- Tips for startup businesses to get the human element right
Their discussion provided a strong example of what a brand's PR needs to do now: give business a human face.
NASA didn't have a massive PR machine that worked to shape the global press image of the astronauts and the program. Staffed largely by professional journalists, the NASA Public Affairs Office operated more like a newsroom to rapidly disseminate information to the world press. More than 3,000 reporters covered the Apollo 11 mission from the Cape and Houston, while many thousands around the world worked from home.
Read Content Marketing Lessons from and Marketing the Moon by via
Discover 3 tips for optimizing images on your website, straight from the pages of Bruce Clay and latest book, "Content Marketing Strategies for Professionals.” (http://bit.ly/cmstrat):
1) ALT Attributes
Every image should have an ALT attribute. While ALT attributes should be written naturally and concisely, with their main intention being to convey to search robots and visually impaired readers what the image shows, there is major SERP-position benefit to be gained from subtly working keyword phrases into ALT attributes. Never skip this step.
2) Site Speed
Site speed is an important part of the Google algorithm, as well as overall user experience. To keep your site running quickly, ranking high and converting, try to keep images at 70KB in size or smaller so they load quickly.
3) OpenGraph Tags
If you have social sharing buttons on your web pages and in your blog articles, add OpenGraph tags to the HTML of your web pages so that Facebook will include your blog image(s) when people click your Share, Recommend or Like buttons.
_Find these tips useful? Check out more in "#ContentMarketing Strategies for Professionals” (http://bit.ly/cmstrat), available now! You can also find more exclusive tips from the books 12+ +InternetMarketing experts (including and more) here: http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/. _ #contentmarketing #images #photos
- The Buyer GroupPresident, 2006 - present
- Moxie GroupOwner, 2001 - 2006
As the author of Social PR Secrets the editor of Social PR Chat; I am interactive in work and life; always looking for new angles and "news" angles.
As a speaker, writer, blogger, reporter, consultant and friend; find me at my favorite hang outs like SES, PubCon, SMX or virtually at ClickZ Academy. I have small trusted circles and also large social circles. Check out my monthly column on Search Engine Watch
When it comes to relationships, I believe the chemistry between search marketing, social media and public relations is exponential. As the founder of three media companies and current CEO of The Buyer Group, I am ambitious about the influence PR has on Social Media, SEO/SEM and continues to share my innovative approach with clients, peers and associates. The BuyerGroup is an interactive public relations and branding agency in Florida that also offers consulting services for agencies transitioning to today’s best search engine strategies. The Buyer Group’s Social PR/SEO clients consist of public and private companies in the technology, real estate and health/beauty industries.
I am a Certified Google Adword Professional (just for the fun of it), past member of SEMPO, SFIMA and Agency Management Roundtable. I publish SocialPR Chat for a good read. When it comes to interactive PR and corporate communication – I believe PR, Social Media, SEO/SEM should be in the boardroom together.
I live in Celebration, Florida - right where the magic is.
- University of FloridaJournalism, 1985 - 1989