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Lisa Holton
Works at Overit
Attended Emerson College
Lives in Rensselaer, NY
33,698 followers|686,839 views
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People
Have her in circles
33,698 people
Work
Occupation
Vice President of Strategy
Employment
  • Overit
    Vice President of Strategy, 2012 - present
  • Outspoken Media
    Chief Branding Officer, 2012
  • Bruce Clay, Inc.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Rensselaer, NY
Previously
Troy, NY - Smithtown, Long Island - Ventura, CA - Simi Valley, CA - Boston, MA
Contact Information
Work
Email
Story
Tagline
I save brands. Most often from themselves.
Introduction
I am morally opposed to this. All of this.
Education
  • Emerson College
Basic Information
Gender
Female

Stream

Lisa Holton

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It's all about the message...so are you giving off the right one?

My latest post for +Overit Media:  Actionable tips on how to craft brand messaging that actually converts.

http://overit.com/blog/brand-messaging
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David Furphy's profile photoAli Nurdin's profile photoRedmond Sean's profile photoAaron Hemmelgarn's profile photo
3 comments
 
Notice the tag that Google applied to this post! Has nothing to do with the post topic. You should edit this post and #hashtag the proper tags to get more conversions. :)
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Lisa Holton

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Do yourself a favor and check this one out. We need to talk more about failture. Impressive stuff from +Josh Shea 


http://overit.com/blog/failure-is-inevitable
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James Hobson's profile photoJoost Ringoot's profile photoKenny Baggett's profile photo
5 comments
 
James is right anything in ur mind that is holding u back is really only u not pushing urself hard enough 2 get it
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Lisa Holton

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How do you a Web agency with 20 years of growth and success? Adapt and Overcome.  Love this from +Dan Dinsmore 
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AMUL BANSAL's profile photoKevin M. Pfeiffer's profile photo
4 comments
 
ager h to vishal gupta per ana
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Lisa Holton

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As someone typically on the other end of these pitches, I appreciate the tips Tom lays out here.  I guess PR people are okay after all ;)

http://overit.com/blog/pr-pitching-in-a-world-of-overloaded-inboxes
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Christina De Thomasis's profile photoLisa Holton's profile photoDavid Iwanow's profile photo
2 comments
 
+David Iwanow  Same here. Which I'll admit hasn't always left me with the best impression of PR people.  But coming to Overit has helped to shatter that because they do a tremendous job making CONNECTIONS with people (and getting our clients awesome coverage).
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Lisa Holton

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Would love to hear thoughts on this in the comments!

http://overit.com/blog/content-strategy/
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akihiro N's profile photoLisa Binder's profile photoAlan Stainer's profile photoRobert Worstell's profile photo
4 comments
 
Hi Lisa, we´ve got the same name... But I´m german :)
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Have her in circles
33,698 people

Lisa Holton

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Fantastic case study on how to change a video's mood through color and sound.  It's the same shot, re-edited. 

 http://overit.com/blog/video-color-sound
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Jones Kacir's profile photoEvaMarie Rodriguez's profile photoRedmond Sean's profile photoTojuan Tinsley's profile photo
3 comments
 
Grt idea
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Lisa Holton

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Design trends to watch for in 2013. You don't want to be the unfashionable one in the pack.  Great insight from +Overit Media  Creative Director +Susan Merrick  

http://overit.com/blog/2013-design-trends-to-watch
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Linda Freeman's profile photoJason Abney's profile photo
2 comments
 
+Lisa Barone Responsive design is even more relevant in 2014! Great article.
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Lisa Holton

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Finding your Iceman and other ways to nurture relationships in an online world. 

[Remember when Tom Cruise didn't give us all the creeps?]
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Lisa Holton

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It's true. I heart smart people and +Jonathon Colman is certainly one of them. :D
 
So +Lisa Barone is having a silent love affair with me? That's OK because I've had a silent love affair with her for years, mostly because she writes great posts like this one that really BRING IT!

If you want to make 2013 your Best Year Ever, then +Overit Media offers you five great ways to get started now.

http://overit.com/blog/business-actions-2013
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Shek Suman's profile photoRedmond Sean's profile photo
2 comments
 
Expecting complete take over of iPhone and the smart phone business by Google/Android within a year. Google is selling their products at a LOSS because they are already so rich, up against expensive expensive Apple products that are so expensive and not nearly as good as the Google Nexus Tablets or any other Smart Phone/Tablet. Mac needs to go back where they came from, making Macbook Pros and Computers.
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Lisa Holton

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What blogging has taught +Marty Weintraub , +Andy Beal ,  +Virginia Nussey and myself about marketing? We all share it here:

http://overit.com/blog/expert-blogging-lessons

What has your blogging given you?
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Small, locally owned cafe with great sandwiches, coffee, and ice cream (during the summer months). Visiting Angie B's is like going back in time where people took a break to remember your name and chat about the weather and the community. I make it a point to visit whenever I can and the iced lattes are more than enough reason for a return visit.
Quality: Very goodAppeal: ExcellentService: Very good
Public - a year ago
reviewed a year ago
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reviewed 3 years ago
The lunch buffet is awesome.
Public - 3 years ago
reviewed 3 years ago
7 reviews
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One of the hidden gems in Troy.
Public - 3 years ago
reviewed 3 years ago
As long as you go in knowing it's not real Mexican, great options and yummy drinks!
Public - 3 years ago
reviewed 3 years ago
Great atmosphere and even better coffee. Free wifi so it's a perfect way to spend a working evening or weekend.
Public - 3 years ago
reviewed 3 years ago