- Favourite quote from my interview with author/radio host Nora Young of . Full video recording at the link below.
"9. Giving somebody a +K is a nice gesture, but it has no effect on a Klout score."
- Are Klout users supposed to know this already? Do they? I assume that many of those +K tweets clogging up our feeds are being given out on the assumption they're benefiting the recipients, not as nice gestures.
"6. A Klout influencer who receives a perk (a gift from a brand) creates an average of thirty pieces of content about that gift."
- Thirty. That is a lot of tweets, or blog posts, or Amazon comments, or whatever constitutes a piece of content (the author doesn't specify). I guess I should be remarking on entrepreneurial spirit or the democratization of product reviews or some such thing, but honestly, this just feels a little gross.
On a somewhat related note, game developer, Valve, have commented on the fact that they've noticed that some some video game users cause more players to join an online server, and some inversely drive users away. They've indicated that they're actively working on a way to reward the good players, potentially in the form of how much games cost (which they're in a good position to do, since they also own the major online game distribution network, Steam).
- Maclean's MagazineAssociate web editor, 2013 - present
- Winnipeg Free PressReporter, online editor, social media wrangler, 2006 - 2012
- University of Winnipeg
- Red River College
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Erica Glasier: Oversocialized! Social media marketing, visual language, culture, et la vie digitale. Art & Illustration; Hi, I'm Eri