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Lindsey Buckle
Worked at Traffika
Attended University of York
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Lindsey Buckle

General Questions  - 
 
Quick question.

I have a client with cross-domain tracking set up to a booking engine. Using tag assistant I can see that the booking engine is sending data to my client's GA. What is confusing is that the booking engine pages are showing up as landing pages (source/medium = direct/none). I wondered if it could be from sessions timing out but there is a high number of New Users.

About 20% of all sessions are starting from a booking engine page and together these have an average of 81% New Users (higher than site average of 74%).

Any ideas why this could be happening or how I might investigate further? I can't help but feel like I'm missing something really obvious here.
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Simo Ahava's profile photoLindsey Buckle's profile photoJon Whitehead's profile photo
5 comments
 
Booking button is weird in that they need to be contacted to set up cross domain and ecommerce - see https://help.thebookingbutton.com/hc/en-us/articles/204347024-Google-Analytics-With-Source-Attribution-Modelling

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Lindsey Buckle

Questions  - 
 
I have a cross domain tracking question.

tldr: How can I remove a certain querystring parameter from one sub-domain but not another in a cross-domain view, preferably using view filters?

So I have two websites (e.g. www.myco.com and www.portal.myco.com), each with their own property and also tracking to an aggregate (cross) property. One of the sites is a customer portal that users can log into. Sometimes an account number appears in the url, either embedded (e.g. /content/1234567/subcontent) or as a parameter (e.g. content?id=1234567). This results in duplicate rows in the All Pages report and complicates aggregate data. So, in GTM I grab the id from either the url or the parameter and stick it in a custom dimension, then remove the embedded id. In GA I have added a filter to remove query parameters. I also add the full page path (prior to clean up and param removal) to another custom dimension, just in case.

So far so good. Except, when I do this in my cross property, it will also remove the id param from the main site, where id is often used to identify content (e.g. news?id=26). So ideally, in these views I only want to remove the id param from the portal hostname, not the other one.

Can I do this with filters?

My other options are to
a) stick id into custom dimension on main site too. I'd rather not do this as they are genuinely different pages. But I will if I have to.
b) rename the portal id param in GTM when sending the data through. I am already rewriting the page path anyway but due to the backend system I'm not entirely sure this will work for querystring parameters.

Any other simpler ideas that might be quick and easy to implement?

TIA, clever people.
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Jeff Lukey's profile photoLindsey Buckle's profile photoMehdi Oudjida's profile photo
4 comments
 
You're welcome :)
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Lindsey Buckle

Questions  - 
 
Why are Unique Pageviews less than Users?

Tl;dr:
I created a filter ga:previousPagePath=~pagesA;ga:pagePath=~pageB (where pagesA is actually a group of pages). The number of Unique Pageviews returned (68) was less than than the number of users (113). How?

Background and Detail:
I want to return (via API) the number of sessions where any page within a set of pages (pagesA) is followed (at any point) by page B.

Ultimately what I think I need is a segment which is set up as follows:
Advanced>Sequences
Filter: Include: Sessions Sequence Start: Any user interaction
STEP 1: Page matches regex pagesA
Is followed by
STEP 2: Page matches regex pageB

However, in trying to get my head around segments versus filters; and sessions/pages/unique pageviews etc, I ran a test to see what would happen if I compared the results of a similar segment (but with “immediately followed by”) with a filter that looks at previous page. I figured this was pretty much the same thing, but clearly not.

The results were mostly what I expected. Both methods returned the same number of users (113). The segment returned 114 sessions whereas the filter returned 0 (because none of the pages I’m looking at were landing pages). However, they differed vastly with the unique pageviews. The segment returned 541, which makes sense to me as it would count ALL pages visited in sessions that also included group A followed by B.

What didn’t make sense to me is why the filter method returned only 68 pageviews, which is less than the number of users. Can anyone explain this to me?

And whilst you’re at it can you also confirm that it is safe for me to use a segment that counts sessions in this situation, even though we’re using hit-level dimensions (pages) to filter them?

TIA.

1
Michael Korotkov's profile photoAndrew Brinckerhoff (Drew)'s profile photoLindsey Buckle's profile photo
5 comments
 
+Andrew Brinckerhoff, no, but then I'm not entirely sure where I would see it. On my profile page? Can't see anything there.
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Lindsey Buckle

Discussion  - 
 
Does anyone have any call tracking data on how many people call after visiting a website on their mobile device, versus number of people calling after visiting on a desktop?

I realise this will change industry to industry and scenario to scenario, but I'm just after a rough idea. We can implement click-to-call for mobile and that may work for some desktop users but we're unable to change the phone number and track usage that way. So, I have to assume that there will be a number of desktop users who will call but will remain untracked. I can observe the mobile trend and apply it to desktop but I reckon that a smaller percentage of desktop users will pick up the phone because it's not as convenient. I could guess this number would be around 50% (i.e. if 50% of mobile users click-to-call then only 25% of desktop users might bother) but it would be great to base this on real figures if possible.
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Lindsey Buckle

Questions  - 
 
Exclude URL Query Parameters in View Settings not excluding _ga:

I have a lot of "unique" pageviews appearing in my reports that are mainly / with ?_ga= appended. So I want to filter them out.

I started with a Search and Replace filter
\?.*
to remove all query parameters, which worked well. But I wanted to then also apply the filter to another property that combines two sub-domains. However, the second domain has a number of parameters that identify content and need to be retained.

So I know that I can use a similar filter to replace only the _ga= parameter BUT in the meantime I tried to add _ga to the Exclude URL Query Parameters list in View Settings and this DID NOT WORK.

Can anyone tell me why?
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Jeff Lukey's profile photoLindsey Buckle's profile photo
2 comments
 
+Jeff Lukey thanks. That's probably what is happening. In the browser I do often see a convoluted url with multiple hashes and query strings. I think I will try keeping both the exclude in the settings and adding a filter and seeing what that does. 
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Lindsey Buckle

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Useful for organisations trying to achieve a consistent style.
 
Styleguides are an essential tool for ensuring that everyone in an organization is on the same page. After all, maintaining a consistent style is vital to brand recognition, readability and...
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Lindsey Buckle

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Digital Marketing - what do I actually do?
So what do I do these days? Pretty much this. The lads at Kogan have put together a hilarious video that places online retail practices into the context of a bricks and mortar store. Put like that, what I actually do for a living seems rather hilarious. Tak...
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Have her in circles
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Lindsey Buckle

Questions  - 
 
Quick question re. Data Import.

Does anyone know whether I have to upload my data file again following a change of views in the data set?

I created my data set to apply only to my test views then uploaded the data. I'm happy that it's working and have now extended the data set to all relevant views. Just wondering whether I now need to upload the data again. I will anyway, for expediency, but it would be good to know whether this is actually necessary for future reference.

TIA
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Noman Karim's profile photoVibhor Jain's profile photoLindsey Buckle's profile photo
3 comments
 
Yep, it clarifies it for me. Thanks.
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Lindsey Buckle

General Questions  - 
 
What's the best GTM plugin for Wordpress? I was going to use DuracellTomi's but then I saw this post. What gives? What does everyone else use?
Hi everyone, Because I was struggling to find a WordPress plugin that implements the Tag Manager container correctly, I decided to write one myself. It's… - Daniel Mulder - Google+
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Tamás Geiger's profile photoLindsey Buckle's profile photoKim Stuart's profile photoBrad Minson's profile photo
5 comments
 
Being plugin adverse, I use add_filter() in a custom functions.php file. Works like a charm. Should be easy to find an example if you search. It hooks into body_class.


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Lindsey Buckle

Questions  - 
 
Strange blank events showing in my Events report.

The website in question has old GA async tracking code on the page and there may be some legacy event tracking embedded around the place too. More recently GTM has been employed for event tracking. I have noticed a really strange event showing up in the reports. It has no Category or Action and disappears from the report when I add a secondary dimension of either Label or Page. It shows a reasonable number of unique events but 0 total events.

1) How is this possible?
2) What could be causing it? Some kind of spam hack injecting events into our GA? (We use a -2 property ID, which should reduce the chances of spam and I haven't noticed spammy URLs like I have with our other site)
3) How can I fix it? I'm thinking of adding a Custom filter to Exclude Event Category (leaving Filter Pattern blank) - would this work?
8
Adriel Michaud's profile photoEduardo Cereto Carvalho's profile photoGreg Cruce's profile photo
8 comments
 
I see the exact same thing happening - I thought it was a bug, but it's happening on accounts that are new and old, and haven't been touched in months, just as +LindseyBuckle and +AdrielMichaud mentioned.

Trying to exclude any event via regex that would match [A-Z] allows you to isolate and see just the blank event, but adding any secondary dimension will cause it to be filtered out. It sure seems like a bug b/c I know it wasn't there at or around May 16th when I did a wave of GTM programming for a client.
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Lindsey Buckle

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4 quick and easy ways to improve your branding online
Building an online brand can seem overwhelming to new or small businesses. There are so many possibilities. But once you have your website up and running, and you've decided on which, if any, social networks to target, there some simple measures you can tak...
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Lindsey Buckle

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We had so much fun workshopping a small business masterclass with our Google Partners, Arshad & Fiona! Check out what we got up to. #googlepartners #digitalbites
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People
Have her in circles
164 people
Kaitlyn Kristy's profile photo
Sue del frate's profile photo
Maria Scott's profile photo
Mila Roberts's profile photo
Nathan Stower's profile photo
Jim M's profile photo
Julia Carter's profile photo
Jesse Harris's profile photo
Sarah Radge's profile photo
Work
Occupation
Digital Marketing Analyst
Skills
Google Analytics (IQ Certified), Google Tag Manager, Google Adwords
Employment
  • Traffika
    Digital Marketing Analyst, 2013 - 2015
    Configuring Google Analytics and Tag Manager installations and reporting for clients
  • Traffika
    GA and Conversion Analyst, 2012 - 2013
  • Traffika
    Business Analyst, 2010 - 2012
  • University of the Sunshine Coast
    Business Systems Analyst, 2003 - 2010
  • Unitywater
    Digital Marketing Analyst, 2016 - present
Basic Information
Gender
Female
Story
Tagline
Love my kids, love my husband, love my family and friends, my job (digital marketing analysis), my home and the place I live. Love my life.
Education
  • University of York
    IT, Business Management, 1994 - 1997