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Lindsey Buckle
Works at Traffika
Attended University of York
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Lindsey Buckle

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4 quick and easy ways to improve your branding online
Building an online brand can seem overwhelming to new or small businesses. There are so many possibilities. But once you have your website up and running, and you've decided on which, if any, social networks to target, there some simple measures you can tak...
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Lindsey Buckle

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We had so much fun workshopping a small business masterclass with our Google Partners, Arshad & Fiona! Check out what we got up to. #googlepartners #digitalbites
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Lindsey Buckle

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Attention! You may see a significant drop in “conversions” starting in mid-October. Don’t panic. It’s not you, it’s Google:
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Lindsey Buckle

GTM for Mobile Apps  - 
 
I'm setting up my first mobile app configuration. I have created a default container and sent all of the implementation instructions (including the default container and how to enable Previews) to the developer. I can see tracking happening in the Android property but not iOS. So I created a Preview link and scanned the QR code. I get this message (see photo).

I know the developer has not yet submitted the apps to the app stores and I am not familiar with the mobile app dev process. I installed the iOS app using a link supplied by the developer. My question is do we need to submit the apps before we can properly test the tracking using Preview? What would be the usual process? Can we test the tracking before the apps are publicly available for download? 
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You have to add some code to your app delegate file, and edit  your application's property list file. Check out the documentation: https://developers.google.com/tag-manager/ios/v3/#preview-publish
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Lindsey Buckle

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Wow! This is just too damn exciting!! As if my new SpellTower app wasn't already wasting enough time... But I just have to check this out.
 
Waka Waka Waka... Say goodbye to productivity. You can now play #PacMan on +Google Mapshttp://goo.gl/OyRS8R
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Chris Buckle's profile photo
 
Cool! Just had a quick game around the Arc de Triomphe.
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Lindsey Buckle

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Have her in circles
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Lindsey Buckle

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Digital Marketing - what do I actually do?
So what do I do these days? Pretty much this. The lads at Kogan have put together a hilarious video that places online retail practices into the context of a bricks and mortar store. Put like that, what I actually do for a living seems rather hilarious. Tak...
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Lindsey Buckle

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My key learnings from the recent Analytics User Conference
 
There's only one way out of the data jungle . Start untangling yourself with our latest blog:
  #dataanalytics   #googleanalytics   #bigdata  
When we consider that 90% of all the data in the world has been generated over the last two years and the volume of business data worldwide is expected to double every 1.2 years, it’s no wond…
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very colourful blog ;)
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Lindsey Buckle

Migration to V2 Questions  - 
 
This is a bit of a strange one.

I have a client with a few containers that we auto-migrated and are now reconfiguring to be more V2 compatible (i.e. replacing custom variables with built-in ones, deleting listener tags, updating triggers etc.)

One of my tags tracks an event every time a PDF is downloaded. This worked in V1 and works in my published auto-migrated version of V2. In my updated version, however, I see the tag fire both in GTM Debugger and in dataSlayer but no event appears in my GA Real-time report.

I have attached a screen shot of dataSlayer showing the event. Here is the config I have for my tag and trigger:

Tag:
UA Event - PDF Download
Product: Google Analytics
Tag Type: Universal Analytics
Tracking ID: {{tracking id}}
Enable Display Advertising Features: True
Track Type: Event
Category: PDF Download
Action: {{Click URL}}
Value: 0
Non-Interaction Hit: False
Fields:
   Field Name: anonymizeIp
   Value: false
Advanced config:
   Use Debug Version: False
   Enable Enhanced Link Attribution: False
Fire On: Click
Trigger: Link Click - PDF - file type

Trigger:
Link Click - PDF - file type
Event: Click
Trigger type: Link Click
Wait for Tags: True
Max wait time: 2000 milliseconds
Check Validation: True
Enable When: Page URL matches RegEx .*
Fire On: Click URL ends with .pdf

The {{tracking id}} is correct as it is used by all tags, which are currently tracking correctly.

Any suggestions?
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Alex Fraser's profile photoLindsey Buckle's profile photoYu Hui Balasingam-Chow's profile photoNick Baker's profile photo
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I was in the middle of configuring some tags and triggers and have noticed one of them (an in page click event)

- Fires in GTM debugger
- Fires from Firefox
- Doesn't fire from Chrome

So presuming your answer to the question above is that the event is not recorded in standard reports, have you tested cross-browser as well? I'd be interested in what you discover.

(and no I didn't resolve the issue as suddenly the requirement disappeared and I moved on to something else)
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Lindsey Buckle

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A good lesson to teach our kids, I think. A shame for this girl that she's the face of it but at least it's a respectable photo. Share if you like. Apparently you have the mother's permission. 
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Lindsey Buckle

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The Photographers Guide to Google Analytics
/by +Per Pettersson  #analytics   #photos   #photography  

"Photographers should invest some time and set up Google Analytics the right way, for their portfolio and blogs. As an amateur photographer I want to know how my photos are performing, what people like and which of my photos that they interact with. If I was looking for gigs, I would like to get any kind of leads and measure how well I’m marketing my photography business. That is why I put together The Photographers Guide To Google Analytics."
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Lindsey Buckle

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+Alison Buckle and +Chris Buckle, didn't you have tables like those in this MFI ad?
 
Avoid the crowded shops today and check out these 5 vintage boxing day sales instead!

#boxingday   #vintageads   #woolco   #mfi   #marketing  
No matter where you are geographically or how you choose to spend December 26th, formally known as boxing day or St. Stephen's Day, one thing is for certain: There will be sales... Desperate sales....
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Chris Buckle's profile photoAlison Buckle's profile photo
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Yes, look familiar x
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People
Have her in circles
170 people
Philip Alipio's profile photo
Libbie Rothwell - Inch's profile photo
Margaret Sarkar's profile photo
Lindsey Buckle's profile photo
Andrew Lane's profile photo
Peter Wheldon's profile photo
Tim Rothwell-Inch's profile photo
Ben Johnson's profile photo
Kenneth Nicholas's profile photo
Work
Occupation
Digital Marketing Analyst
Skills
Google Analytics (IQ Certified), Google Tag Manager, Google Adwords
Employment
  • Traffika
    Digital Marketing Analyst, 2013 - present
    Configuring Google Analytics and Tag Manager installations and reporting for clients
  • Traffika
    GA and Conversion Analyst, 2012 - 2013
  • Traffika
    Business Analyst, 2010 - 2012
  • University of the Sunshine Coast
    Business Systems Analyst, 2003 - 2010
Basic Information
Gender
Female
Story
Tagline
Love my kids, love my husband, love my family and friends, my job (digital marketing analysis), my home and the place I live. Love my life.
Education
  • University of York
    IT, Business Management, 1994 - 1997