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Lindsey Buckle
Works at Traffika
Attended University of York
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Lindsey Buckle

Discussion  - 
 
Does anyone have any call tracking data on how many people call after visiting a website on their mobile device, versus number of people calling after visiting on a desktop?

I realise this will change industry to industry and scenario to scenario, but I'm just after a rough idea. We can implement click-to-call for mobile and that may work for some desktop users but we're unable to change the phone number and track usage that way. So, I have to assume that there will be a number of desktop users who will call but will remain untracked. I can observe the mobile trend and apply it to desktop but I reckon that a smaller percentage of desktop users will pick up the phone because it's not as convenient. I could guess this number would be around 50% (i.e. if 50% of mobile users click-to-call then only 25% of desktop users might bother) but it would be great to base this on real figures if possible.
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Lindsey Buckle

Questions  - 
 
Strange blank events showing in my Events report.

The website in question has old GA async tracking code on the page and there may be some legacy event tracking embedded around the place too. More recently GTM has been employed for event tracking. I have noticed a really strange event showing up in the reports. It has no Category or Action and disappears from the report when I add a secondary dimension of either Label or Page. It shows a reasonable number of unique events but 0 total events.

1) How is this possible?
2) What could be causing it? Some kind of spam hack injecting events into our GA? (We use a -2 property ID, which should reduce the chances of spam and I haven't noticed spammy URLs like I have with our other site)
3) How can I fix it? I'm thinking of adding a Custom filter to Exclude Event Category (leaving Filter Pattern blank) - would this work?
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Adriel Michaud's profile photoEduardo Cereto Carvalho's profile photoGreg Cruce's profile photo
8 comments
 
I see the exact same thing happening - I thought it was a bug, but it's happening on accounts that are new and old, and haven't been touched in months, just as +LindseyBuckle and +AdrielMichaud mentioned.

Trying to exclude any event via regex that would match [A-Z] allows you to isolate and see just the blank event, but adding any secondary dimension will cause it to be filtered out. It sure seems like a bug b/c I know it wasn't there at or around May 16th when I did a wave of GTM programming for a client.
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Lindsey Buckle

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4 quick and easy ways to improve your branding online
Building an online brand can seem overwhelming to new or small businesses. There are so many possibilities. But once you have your website up and running, and you've decided on which, if any, social networks to target, there some simple measures you can tak...
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Lindsey Buckle

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We had so much fun workshopping a small business masterclass with our Google Partners, Arshad & Fiona! Check out what we got up to. #googlepartners #digitalbites
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Lindsey Buckle

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Attention! You may see a significant drop in “conversions” starting in mid-October. Don’t panic. It’s not you, it’s Google:
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Lindsey Buckle

GTM for Mobile Apps  - 
 
I'm setting up my first mobile app configuration. I have created a default container and sent all of the implementation instructions (including the default container and how to enable Previews) to the developer. I can see tracking happening in the Android property but not iOS. So I created a Preview link and scanned the QR code. I get this message (see photo).

I know the developer has not yet submitted the apps to the app stores and I am not familiar with the mobile app dev process. I installed the iOS app using a link supplied by the developer. My question is do we need to submit the apps before we can properly test the tracking using Preview? What would be the usual process? Can we test the tracking before the apps are publicly available for download? 
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Jørn Reidel's profile photo
 
You have to add some code to your app delegate file, and edit  your application's property list file. Check out the documentation: https://developers.google.com/tag-manager/ios/v3/#preview-publish
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Lindsey Buckle

Questions  - 
 
Exclude URL Query Parameters in View Settings not excluding _ga:

I have a lot of "unique" pageviews appearing in my reports that are mainly / with ?_ga= appended. So I want to filter them out.

I started with a Search and Replace filter
\?.*
to remove all query parameters, which worked well. But I wanted to then also apply the filter to another property that combines two sub-domains. However, the second domain has a number of parameters that identify content and need to be retained.

So I know that I can use a similar filter to replace only the _ga= parameter BUT in the meantime I tried to add _ga to the Exclude URL Query Parameters list in View Settings and this DID NOT WORK.

Can anyone tell me why?
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Jeff Lukey's profile photoLindsey Buckle's profile photo
2 comments
 
+Jeff Lukey thanks. That's probably what is happening. In the browser I do often see a convoluted url with multiple hashes and query strings. I think I will try keeping both the exclude in the settings and adding a filter and seeing what that does. 
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Lindsey Buckle

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Useful for organisations trying to achieve a consistent style.
 
Styleguides are an essential tool for ensuring that everyone in an organization is on the same page. After all, maintaining a consistent style is vital to brand recognition, readability and...
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Digital Marketing - what do I actually do?
So what do I do these days? Pretty much this. The lads at Kogan have put together a hilarious video that places online retail practices into the context of a bricks and mortar store. Put like that, what I actually do for a living seems rather hilarious. Tak...
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My key learnings from the recent Analytics User Conference
 
There's only one way out of the data jungle . Start untangling yourself with our latest blog:
  #dataanalytics   #googleanalytics   #bigdata  
When we consider that 90% of all the data in the world has been generated over the last two years and the volume of business data worldwide is expected to double every 1.2 years, it’s no wond…
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Julia Carter's profile photo
 
very colourful blog ;)
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Lindsey Buckle

Migration to V2 Questions  - 
 
This is a bit of a strange one.

I have a client with a few containers that we auto-migrated and are now reconfiguring to be more V2 compatible (i.e. replacing custom variables with built-in ones, deleting listener tags, updating triggers etc.)

One of my tags tracks an event every time a PDF is downloaded. This worked in V1 and works in my published auto-migrated version of V2. In my updated version, however, I see the tag fire both in GTM Debugger and in dataSlayer but no event appears in my GA Real-time report.

I have attached a screen shot of dataSlayer showing the event. Here is the config I have for my tag and trigger:

Tag:
UA Event - PDF Download
Product: Google Analytics
Tag Type: Universal Analytics
Tracking ID: {{tracking id}}
Enable Display Advertising Features: True
Track Type: Event
Category: PDF Download
Action: {{Click URL}}
Value: 0
Non-Interaction Hit: False
Fields:
   Field Name: anonymizeIp
   Value: false
Advanced config:
   Use Debug Version: False
   Enable Enhanced Link Attribution: False
Fire On: Click
Trigger: Link Click - PDF - file type

Trigger:
Link Click - PDF - file type
Event: Click
Trigger type: Link Click
Wait for Tags: True
Max wait time: 2000 milliseconds
Check Validation: True
Enable When: Page URL matches RegEx .*
Fire On: Click URL ends with .pdf

The {{tracking id}} is correct as it is used by all tags, which are currently tracking correctly.

Any suggestions?
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Alex Fraser's profile photoLindsey Buckle's profile photoYu Hui Balasingam-Chow's profile photoNick Baker's profile photo
4 comments
 
I was in the middle of configuring some tags and triggers and have noticed one of them (an in page click event)

- Fires in GTM debugger
- Fires from Firefox
- Doesn't fire from Chrome

So presuming your answer to the question above is that the event is not recorded in standard reports, have you tested cross-browser as well? I'd be interested in what you discover.

(and no I didn't resolve the issue as suddenly the requirement disappeared and I moved on to something else)
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Lindsey Buckle

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A good lesson to teach our kids, I think. A shame for this girl that she's the face of it but at least it's a respectable photo. Share if you like. Apparently you have the mother's permission. 
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People
In her circles
139 people
Have her in circles
168 people
Traffika's profile photo
Manoj Pandey's profile photo
Matthew Pollard's profile photo
cher scrafton's profile photo
Margaret Sarkar's profile photo
Maria Scott's profile photo
Belinda Forman's profile photo
Alistair Monson's profile photo
Tim Rothwell-inch's profile photo
Work
Occupation
Digital Marketing Analyst
Skills
Google Analytics (IQ Certified), Google Tag Manager, Google Adwords
Employment
  • Traffika
    Digital Marketing Analyst, 2013 - present
    Configuring Google Analytics and Tag Manager installations and reporting for clients
  • Traffika
    GA and Conversion Analyst, 2012 - 2013
  • Traffika
    Business Analyst, 2010 - 2012
  • University of the Sunshine Coast
    Business Systems Analyst, 2003 - 2010
Basic Information
Gender
Female
Story
Tagline
Love my kids, love my husband, love my family and friends, my job (digital marketing analysis), my home and the place I live. Love my life.
Education
  • University of York
    IT, Business Management, 1994 - 1997