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Lindsey Buckle
Works at Traffika
Attended University of York
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Lindsey Buckle

GTM for Mobile Apps  - 
 
I'm setting up my first mobile app configuration. I have created a default container and sent all of the implementation instructions (including the default container and how to enable Previews) to the developer. I can see tracking happening in the Android property but not iOS. So I created a Preview link and scanned the QR code. I get this message (see photo).

I know the developer has not yet submitted the apps to the app stores and I am not familiar with the mobile app dev process. I installed the iOS app using a link supplied by the developer. My question is do we need to submit the apps before we can properly test the tracking using Preview? What would be the usual process? Can we test the tracking before the apps are publicly available for download? 
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Jørn Reidel's profile photo
 
You have to add some code to your app delegate file, and edit  your application's property list file. Check out the documentation: https://developers.google.com/tag-manager/ios/v3/#preview-publish
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Lindsey Buckle

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Wow! This is just too damn exciting!! As if my new SpellTower app wasn't already wasting enough time... But I just have to check this out.
 
Waka Waka Waka... Say goodbye to productivity. You can now play #PacMan on +Google Mapshttp://goo.gl/OyRS8R
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Chris Buckle's profile photo
 
Cool! Just had a quick game around the Arc de Triomphe.
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Lindsey Buckle

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Especially for you +Trisha McFadyen.
 
Fix Google Analytics site search tracking with Google Tag Manager

Tracking site search is pretty difficult if there are no query parameters in the URL. 

In this tutorial, I give you three "classic" site search tracking problems, and a solution for each:

1) Search term as a folder in URL

This is pretty commonplace, especially with Drupal sites. The trick is to utilize a Custom JavaScript Macro, which retrieves the search term from the URL path, and appends it as a query parameter to the Document Path of your pageview tag.

2) Search term in a DOM element on the page

In this scenario, there is no search term in the URL. However, the keyword is displayed in an on-page element, such as a DIV or a SPAN with an ID attribute. Here I use the DOM Element Macro, as well as the Custom JavaScript Macro to retrieve the search term and append it as a query parameter in the Document Path of the pageview tag.

3) No search term anywhere on the page

This sucks, but I've seen it. The trick is to use a Form Submit Listener and a DOM Element Macro to grab the search term from the form field, then to save it as a browser cookie using a Custom HTML Tag, then to use this cookie to append the Document Path with a query parameter in the pageview tag, and finally to delete the cookie using a callback macro in the pageview tag. 

Even if you have no need for site search fixing, the tips in this post should highlight the flexibility of Google Tag Manager, once again. For example, you will never need a second pageview tag for pages with the virtual document path, since you can utilize the "return;" statement in your Custom JS macros to not send the Document Path if a search was not made. Thus the original path of the page is preserved if no search is made, meaning you only need one pageview tag!

#gde   #googleanalytics   #blogpost  
Use Google Tag Manager to tackle problems with measuring internal site search in Google Analytics.
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Lindsey Buckle

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I am especially proud of my latest blog post for Traffika. The creativity of our content editor and graphic designer in giving it a Dr Evil theme is frankly, pure genius! And I'm also extremely impressed that they managed to get Ron Burgundy in there. I love what I do but for the layperson it's incredibly dry and so it's hard to pitch the posts at the right level. Thanks, +Julia Wojciechowski and Trudi for making such a techie blog so much fun. Next assignment is to make my blog posts pretty. Dr Evil is NOT pretty.
#gtm #dataanalytics #googleanalytics   #googletagmanager  #creativity #ownyourjourney #drevil   #ronburgundy  
Time to really get to know the heart of Google Tag Manager: The Data Layer, it's groovy baby, yeah!
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Julia Wojciechowski's profile photo
 
it's always a joy working with you, I learn so much and am in awe of your knowledge! 
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Lindsey Buckle

Questions  - 
 
I am a bit confused by the User Flow report and how exactly it groups pages together in a node, and I'm hoping someone out there can enlighten me. I have encountered this same issue with a couple of clients now, in that they have a page that performs a search (or provides a list of links to stores), or submits a form, and the results (or store page, or form confirmation) is the same page, with a querystring appended to the URL. 

Now, if a user lands on that page and the first thing they do is perform the search they have /basic-page/ as their starting URL, and then they go to /basic-page/?store=funkytown (or whatever). So, would this second URL be grouped together in the starting node with the first URL, or would it be in a node under 1st interaction?

The latter makes sense to me, but for one client I'm finding a list of results pages in the starting node (not surprising in itself as users would probably bookmark the page - it's a store locator). What is surprising is that there are some users landing on the basic page but there are no paths from the starting page to the same URL node on the 1st interaction, suggesting that no users actually click on a store link (not surprising as the page is hard to use but I need to be certain I'm interpreting the report correctly before I make a recommendation to the client). 

Can anyone explain this please?
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Jason Divis's profile photoLindsey Buckle's profile photoBenjamin Mangold's profile photoBinit Pradhanang's profile photo
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Hi +Lindsey Buckle, after doing a quick test it looks like the report doesn't include the query parameter. (However this is based on a single test, so the automatic grouping could vary between views.)

If you want to see the parameter another way to do this is to use the 'Landing Pages' report and click on a the landing page you are interested in. Next click on the 'Entrance Paths' tab at the top of the report and you will see the next pages people view. This will include people navigating to the same page with the query parameter.
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Lindsey Buckle

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A good lesson to teach our kids, I think. A shame for this girl that she's the face of it but at least it's a respectable photo. Share if you like. Apparently you have the mother's permission. 
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Lindsey Buckle

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The Photographers Guide to Google Analytics
/by +Per Pettersson  #analytics   #photos   #photography  

"Photographers should invest some time and set up Google Analytics the right way, for their portfolio and blogs. As an amateur photographer I want to know how my photos are performing, what people like and which of my photos that they interact with. If I was looking for gigs, I would like to get any kind of leads and measure how well I’m marketing my photography business. That is why I put together The Photographers Guide To Google Analytics."
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+Alison Buckle and +Chris Buckle, didn't you have tables like those in this MFI ad?
 
Avoid the crowded shops today and check out these 5 vintage boxing day sales instead!

#boxingday   #vintageads   #woolco   #mfi   #marketing  
No matter where you are geographically or how you choose to spend December 26th, formally known as boxing day or St. Stephen's Day, one thing is for certain: There will be sales... Desperate sales....
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Yes, look familiar x
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Lindsey Buckle

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+Julia Wojciechowski has written the best Christmas blog ever, and made +Matt Cutts internet-famous (he's been trying to become known for years). I LOVE this, so creative (and I hope Matt finds it and gives Julia the shout out she's hanging for). Enjoy, and have a wonderful Christmas.
 
'Twas the night before Christmas. when all through the web,
Word on the forums was #seo   is dead...

Will +Matt Cutts save the day? Find out in our #digitalmarketing  edition of #thenightbeforechristmas

#webmaster   #googleanalytics   #datanerd  
'Twas the night before Christmas, when all through the web, Word on the forums was SEO is dead... In the Christmas Spirit? Check out: Top 7 Nerdy Christmas Movies to Indulge Your Inner Geek  
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Julia Wojciechowski's profile photo
 
thanks linds!!!
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Lindsey Buckle

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Yet another reason why I love working at Traffika. Yes, we really do have this much fun together. Great team, good times!
 
"Refocusing, lifting our eyes off the road and coming back together,"  are just some of the reasons why we value team retreats so much. Find out what we got up to on our recent GMATE here:  #ownyourjourney   #loveyourjobneverworkadayinyourlife  
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Lindsey Buckle

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I have a number one ranking in Google. Admittedly it's for "love google tag manager" but well, it's kind of true so fair dos.
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Take the victory +Lindsey Buckle
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People
In her circles
135 people
Have her in circles
153 people
Praj Basnet's profile photo
shashank dave's profile photo
BJ Buckland's profile photo
janette hull's profile photo
Libbette Winter's profile photo
Glenn Badke's profile photo
Randal Anderson's profile photo
Yaroslav Yaremenko's profile photo
Dan Pickard's profile photo
Work
Occupation
Digital Marketing Analyst
Skills
Google Analytics (IQ Certified), Google Tag Manager, Google Adwords
Employment
  • Traffika
    Digital Marketing Analyst, 2013 - present
    Configuring Google Analytics and Tag Manager installations and reporting for clients
  • Traffika
    GA and Conversion Analyst, 2012 - 2013
  • Traffika
    Business Analyst, 2010 - 2012
  • University of the Sunshine Coast
    Business Systems Analyst, 2003 - 2010
Basic Information
Gender
Female
Story
Tagline
Love my kids, love my husband, love my family and friends, my job (digital marketing analysis), my home and the place I live. Love my life.
Education
  • University of York
    IT, Business Management, 1994 - 1997