Linda Naiman is our most recent member to our global partner network. Located in Vancouver, Linda is a respected author in the field of collaborative creation and founder of Creativity at Work, an innovation consultancy specializing in developing creativity, leadership, and innovation in organizations. This interview first appeared on www.ageofartists.org (AoA).
AoA: Linda, your magic formula is Interview with Linda Naiman: Imagination + Creativity + Empathy + Innovation = Value Creation Let’s start with the result. What do you refer to as value?
Read more https://www.linkedin.com/pulse/interview-linda-naiman-imagination-creativity-empathy-dirk-dobiey
The ability to perceive the world in new ways is one of the key attributes of successfully creative artists, scientists and entrepreneurs. Skills in perception give us the ability to see what others don’t see, find hidden patterns, and make connections between seemingly unrelated ideas, objects, or events, that lead to new conceptions, or solutions to problems.
Peter F. Drucker observed that perception and mood are key factors in finding innovative opportunities. One way to change your perceptions is to reframe the way you look at things.
“The glass is half full” and “The glass is half empty” are descriptions of the same phenomenon but have vastly different meanings. Changing a manager’s perception of a glass from half full to half empty opens up big innovation opportunities."
Not so with creative people. The latest neuroscience of creativity suggests that creative people have greater connectivity between these brain networks that tend to work in opposition in most people. This messiness of creativity at the neurological level mirrors its real-life complexity. Both at the level of personality—which tends to be riddled with paradoxes and contradictions—and process, which is often nonlinear, experimental and serpentine, creativity is a messy matter. Simply put, creative people have messy minds."
Nice preview of our new book "Wired to Create" in TIME Ideas about embracing your inherent contradictions for creative growth! Written with the awesome Carolyn Gregoire.
- Creativity at Work.comcreativity and innovation expert, 1997 - present
- California College of the ArtsBFA
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