In Business, The Why Is More Important Than The What
For anyone who knows me, knows that I am an avid follower and student of Simon Sinek. The teachings from his book, Start With Why, and beliefs about how business should be done, were introduced to me just over 2 years ago. To say they profoundly changed how I presented myself and my company, and who I did business with, would be an understatement. His teachings gave me the tools to build a business, that at its core, was fundamentally different than most other businesses doing exactly the same thing.