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Lift Division
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“The cloud marketing giants need to convince marketers that their platforms are simple and integrated enough to deliver the results they are promising,” said Bryan Wiener, chairman at the agency 360i. “Put simply, they need to close the trust gap.”

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“Personalization is an age-old concept, but extending the customized experience to online visitors in real time—based on deep customer analytics—is a new way to ensure each and every interaction with a prospective customer is relevant and engaging.

When nearly 90% of marketers realize lift from personalization initiatives, it's clear that those who embrace this strategy will outperform those who do not.”

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"As with everything in AdWords, it’s ultimately the data that will tell you what is the right thing to do. But it’s good to know the full capabilities of the system, the underlying architecture, and what others are doing to guide your own experimentation."

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When it comes to marketing, deciding between SEO and PPC can be a difficult decision. Here at Lift, we can help with that. 

http://www.entrepreneur.com/article/246600 #SEO

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Why The 'How-To' Boom In Content Marketing Is Still Growing

"With the growth in popularity of mobile and wearable devices, on-the-go search queries have also become more popular, meaning more people need how-to articles."

http://onforb.es/1H06t4F ‪#‎ContentMarketing‬

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9 SEO Secrets Every Business Should Know
"When you produce helpful, informative content like blog posts, how-to articles, and research, you’ll get in front of searchers and earn their trust."
http://tnw.co/1QfjmIO ‪#‎SEO‬ ‪#‎Content‬ ‪#‎Strategy‬

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Israel-based Shine Technologies claims to have the ability to turn off all mobile ads. Will they get away with it?
http://bit.ly/1IPcv9W

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Brands like McDonald’s, Budweiser and Oreo have found great success with real-time marketing, but this isn’t always the case. What are the secrets to successful real-time marketing campaigns? Read more: http://entm.ag/1F6Uihd

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How are millennials consuming your brand? Step inside the mind of the millennial to better connect and engage with this audience. 

http://bit.ly/1HfcbwU
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