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A Few G+ Best Practices

It goes without saying that Google+ is a great platform for social sharing and interaction. While we all may have different reasons for using it, and may find different aspects of its interface more or less to our liking than others, we all can agree that it’s definitely a place worth spending time. So, since we’re going to be using the system for our own ends, and since those ends may be vastly different, it may be helpful to share a few best practices that you can use no matter what your desired outcome.

• Tagging People: While it may seem obvious to many, tagging people is one of the best ways to ensure the people you want to see your posts will and, hopefully, drive interaction with your posts. It’s a great feature, but, and this goes for everything we discuss, there’s good tagging and bad tagging. Your friends and family may love to be tagged on every little thing, yet others may see it as spamming since they’ll get a notification every time you tag them (if they have notifications on that is). When you share something others posted, or shared themselves, you should always tag them to make sure they see it.

• Post Your Best to Communities: When you create something you think is really good, you should find the Communities you feel it would be appreciated in and post to those. Simply making a post public doesn’t mean it’ll be seen unless you have a good deal of followers, so posting content of value to Communities that accept that type of content is the best way to be seen, It’s a great way to start conversations with new people who share your interests and expand your Circles.

• Use G+ to Long Post to Twitter: This is a great way to share long posts to Twitter and communicate your Google+ activity to a broader, and sometimes different, audience. Many people have different groups of followers on different social networks, so this is an excellent way to branch out without directly linking your accounts together. While direct linking is great, it can inundate your friends and connections with daily posts – depending upon how active you are across platforms. G+ allows you to avoid the character limit and introduce your posts to a new venue which is a win-win.

• Fill Out Your Profile: Just as with any online footprint you have, you should ensure that your Google+ profile has all the information you want to share filled out completely and correctly. On Google+, a platform where interaction is key, and eternal, it’s useful for people to know who they’re dealing with, listening to, following, etc. If it’s in your best interest, treat your profile as you would your About Page on a personal website. It’s not too hard to give a bit of “you” without sharing anything you’re uncomfortable with.

• Use Great Titles: G+ isn’t like Twitter or Facebook in the way a post is constructed. G+ gives you the freedom and space to write some powerful things, so make sure you use it to your full advantage. A good title can accomplish a lot for your post – research proves it. So, before you post next, take some time to think up a title for your post that gives impact and a glimpse into what’s in store for readers. It’ll help more than you might think.

• Take Chances: Google+ as a social media community is, as stated previously, different than the rest of the platforms out there. But, it’s more than the visible differences that separate it. The “feeling” is different and makes this a place where things that may ordinarily seem implausible could actually happen. So, take chances with Google+ - and not in a negative sense. Find your heroes, the people you wish you could talk to, and follow them. That’s easy enough, right? So, whenever they post something you find interesting, comment on it in a thoughtful, measured way. Don’t give the usual “nice post” comment, either. Be authentic and insightful and you never know what may happen. You may have a chat, get added to a Circle, who knows? In Google+, anything literally is possible.

Above all when using Google+, remember one thing above all others – be nice. This isn’t a YouTube Comments section or some incendiary website full of comment trolls. People here are here because they chose to be. They came to share, to learn, to grow – not to argue. In a perfect world, that type of behavior would never be allowed anywhere. Thankfully, it’s not welcome here, so be nice to everyone you meet. It’s easy, effective, and the only best practice that really matters.

Thanks for reading!

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Google+: Everyone Shortcuts

Most of the people we come in contact with in the forums are computer users with some level of experience. Very few are completely new to keyboards and their hidden secrets, but there may be a few people reading this that are unfamiliar with keyboard shortcuts and their uses. So, I thought we would take a little time to go over the basics. This way, perhaps, someone who’s new won’t have to wait until they stumble across them to utilize them to their benefit. The easiest way to get an overview of the shortcuts available in Google+ is by simply pressing the question mark symbol (?) on their keyboard. This will bring up this panel.

This panel contains all the shortcuts available and their specific purpose. As you can see, the shortcuts are divided into three main categories - Navigation, Action, and Help. The Navigation category is further divided into shortcuts for use in your Stream View and those for use in Full Post View. Simply looking over the Stream View shortcuts, you can clearly see the value in time-savings alone and who doesn’t need that?

One of the best ways to familiarize yourself with these shortcuts is through continuous use. By pushing yourself to only use shortcuts to accomplish the things you already know how to do, you’ll be able to much more quickly master the concept and apply it to your everyday usage of Google+. There’s also the added benefit of taking this newfound familiarity to other platforms for use. You may be surprised to find that keyboard shortcuts are built in to 90% of the software you use every day. All you have to do is identify them.
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Google+: Adding Formatting for Effect

One of the most effective ways to add emphasis to your writing is through the use of good formatting techniques. These techniques have become as much a part of our online communication as nouns and verbs. Yet, at least on Google+, they’re not as simple to use as they are in other places - like Word for instance. When posting in Google+, you’ll have to learn a few new tricks to add the formatting you want.


The first formatting trick you should know is how to make your characters bold. Bold has always been the most effective way to add emphasis to your text, and it’s much more acceptable than going with all capital letters. That’s akin to screaming at someone, so it’s best to avoid it wherever possible. To make characters bold in your Google+ posts, simply use an asterisk symbol on both sides of the word or words and you’re done. Your word should look like this: Google+. Or, you can use bold in sentences like this: Google+ is a great place to learn new things.


The next formatting tip you should know is how to italicize something in your writing. Italics are an excellent way to differentiate something within a paragraph - especially a single word. You should also use italics to identify the title of a creative work - no matter the medium. Using italics is just like using the bold formatting trick, but instead of using an asterisk to bookend the target, you use an underscore.


The last formatting trick we’ll discuss is the usage of a strikethrough. This is an interesting writing device that, when used correctly, can add real impact to whatever you’re saying. It brings a bit of personality to writing by giving the reader an insight into your thinking at the time of writing. Whereas the origin of this device is hazy, today it’s used most frequently to add sarcasm to a piece, or to point out how ridiculous something actually is. For example, “he knew his actions might harm not be seen as helpful by some.” In certain instances, where the backstory was known, this statement could be completely ridiculous. To add a strikethrough all you have to do is add a hyphen before and after what you wish to strike out. Here’s what it will look like: “He knew his actions might harm not be seen as helpful by some.”

These formatting tips are great ways to add emphasis and personality to your Google+ posts. You can even add multiple formatting to the same parts of your work by combining the tips we’ve discussed here. Take some time, before you post next, and familiarize yourself with these simple tricks. They may just help you get your point across in an easier, more-concise way. Plus, it’s always good to know how to do something - even if you never actually use it.

Thanks for stopping by.

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A Post’s Perfect Length

Most of us who enjoy Google+, and share what we’re interested in with others, have privately, or publicly, asked the question, “what is the perfect length for a post?”. It’s only natural to think, like so many things in the technological world we live in, that there’s a word count that’s correct. There has to be, right? Well, actually, there is no correct answer to the question. How could there be? It’s completely subjective. Yet, having said all of that, there are some general guidelines you can follow if you feel the need.

Any advice you get on writing, no matter the medium, will center on the economy of words. What is that? Economy, in this instance, refers to the value of each word you intend to use. Is it really necessary? Does it impart something to the reader? These questions are important, and helpful, but all too often they simply point to the elimination of adjectives across the board. While this can be a good thing, especially if overly descriptive, it can also stifle your overall message. If you need an adjective or two to spice up your writing, then, by all means, use them. Just try to avoid the Stephen King approach. Yes, the wallpaper is nice. Yes, I see it’s yellow, and bright, and reminiscent of the sun, and memories of camp, and water, and blah, blah, blah. You get the point.

The best advice you can take is whatever works for you is what’s best. You can find articles aplenty that say you need 500 words, or 750, or 1,000, but this isn’t SEO and you’re not being graded. All that’s important, no matter how many words you use, is that your message is as clear as you can make it. Whatever your topic, as long as you keep it sharply in focus, everyone who reads your post will appreciate what you’ve done. After all, good writing - the best writing - is the writing a reader, any reader, likes best. Some like it short and to the point, some like it in novel form. As long as you’re happy with what you’ve made, others will be too, so write about your passions and interests. You know, the things that make you want to write. At the end of the day, that’s what’s important. Not the word count.
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G+ Posting: Image Inspiration

Whether you’re new to Google+, or have been here for years, you’ve probably found yourself attracted to posts that contain powerful imagery. No matter their topic, it’s a fact that images speak very clearly to the human mind and studies have shown that there’s psychological truth to the saying, “A picture is worth a 1,000 words”. Keeping this in mind when crafting your Google+ posts can have a positive impact on their reach and potentially get your message out to a wider, and more diverse, audience.

If you’re new to Google+, or social media for that matter, you may be unfamiliar with posting “best practices” - and that’s fine. It’s nothing more than a set of guidelines you define aimed at producing posts that meet your standards. There are no wrong answers. It’s a matter of personal taste and the degree to which you care about people’s reactions to what you post. But, regardless of your preferences, using proven methods to increase your audience is never a bad idea, and adding the right image or images to your posts is the easiest way to accomplish this.

When trying to find the right image for your post, there are a wide range of choices available to you. You can use Google’s Image Search to locate images related to your topic and, by using their tools feature, segment out all the images labeled for reuse. This is a great way to identify a large number of images quickly, and get an idea of what might best fit your post. You can even find images related to a specific image in your results. It’s extremely helpful and will keep you from ever using an image without permission.

There are also any number of royalty-free and stock imagery sites you can use to find even more images related to your post. Some of the best include: - One of the biggest free image libraries around with a great search function and plenty of categories to choose from. - This site has everything you could imagine categorized for easy use and, best of all, every image on the site can be used without accreditation or licensing. - Images of all kinds, uploaded by users, and useable without restriction, this site is one of the best resources you can find for interesting and unique imagery.

Once you have an image that you feel good using, and are sure of your right to use it, all you need to do is include it in your post. With the new Google+, you can just drag-and-drop in right in and you’re almost ready to post, even in the comments. Now would be the time to properly place your image or images into your content to produce the cleanest design you can. Often, including bullets in the text in several places helps to break a long piece into smaller, more-manageable bites for your audience - which is always appreciated. It might also increase the percentage of readers who actually finish a post. But, whether someone does or does not, you’ll still have created a post to be proud of.

Thanks for stopping by. Have any questions drop them below!

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G+: Events, Events & More Events

Any time something we’ve become familiar with goes through changes there will be difficulties adjusting to the new state of things. Yet, oftentimes, we overlook the good things because of our fixating on the bad ones. This is not uncommon, and not unexpected, but it is counterproductive. In most cases, if we simply took the time to experience the changes before judging them, we might find that everything we’ve complained is actually worthwhile.

One of the best inclusions in Google+ is the ability to plan and schedule events. This feature lets you create an event based on whatever you like and invite all your friends and connections to attend. Because it’s a Google+ feature, it seamlessly syncs with all of your other Google products like Calendar and Photos. That means that you can share photos of your event with your guests afterward, and even get RSVPs through your calendar so you know exactly who’s attending. That’s a useful function when planning an event.

Basically, all you have to do is enter the name, date, and time of your event, along with its location, and choose whether to open the event to the general public or confine your invitations to your specified friends and connections. This replaces the old Hangouts function, and while it’s not perfect, it does accomplish much of the same things you would’ve used Hangouts for in the past.

Once you’ve decided to put on an event, you have full control over everything connected to it. From the theme to the title, the duration to the guest list, it’s all right at your fingertips. The entire process is quick and easy and, because of the availability of Google’s Help Files, relatively simple to master. There really is no downside to hosting an event with Google+, so take some time and schedule an event of your own. You never know, this Google+ feature may become one of your favorite Google services yet.

Create & manage events: (

Thanks for stopping by have a great day!
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Google My Business Worldwide Management Feb: 2018

If you were to approach any of our team members and ask them what they feel is their most important contribution to our clients’ success, you might be surprised by the majority’s response. It wouldn’t be the ROI we consistently deliver through search marketing, though that’s a very good response, and it wouldn’t have a thing to do with all the top-notch content we deliver – even though that’s a fine answer as well. Believe it or not, the #1 answer is guaranteed to be Google My Business management.

Why do suppose that would be their answer? Do you think it might be because they know how vitally important this listing is in today’s digital economy? Could it be that they understand that without a properly managed listing a business could lose out day after day and never even know it? Perhaps that’s it. Or, it could be a combination of all of that and more. Our team lives on the web in a far deeper way than most everyday users and they’ve seen for themselves what damage neglecting the digital component of modern business can be for that entrepreneur out there trying to make their way in an ever-more competitive world.

See, today your Google My Business listing is your digital storefront. It’s the Yellow Pages. It’s how people get instant information they need to become customers. It’s how they find you with Maps and how they review you after their experience. It’s billions of users worldwide who could learn your name and see your imagery. And, it works even when you’re closed to ensure that tonight

We currently manage over 165 different business locations spanning the globe – from California to New York, Germany to Bulgaria. Yes, that’s right. We manage foreign language listings for a wide range of industries without issue. In fact, it’s been an incredibly valuable experience for our whole team. One can never know too many languages, after all. So, no matter what kind of business you run, or even where it’s located, Lift Conversions can help you ensure your business is always discoverable on the world’s largest search engine. And, it costs far less than you might think to get started. Call (773) 823-7828 or email today to start the conversation.
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The Importance of About Me

Now that Google+ has made the leap to its new version, it might be a good time for a simple profile audit to identify any changes that may have taken place. If you are a new user, you can benefit from using all of the new features present in the new Google+ interface. The focus here is on the new and improved About Me page accessed through the About Tab on your profile page

Opening up the About Me page, you see that there is a great deal of information you can display. Each of these fields can be filled out with your information and set to whatever audience you choose Unlike some other features, these audiences can be changed at will, so you need not worry about whether anything you share now may need to be removed, updated, or added to in the future.

Your options here range from your contact information, both work and personal, to your current place of residence You can include all of your other personal data too, if you choose, and connect your profile to all of your other sites and favorite links. This is a great way to include your online footprint in your Google+ profile. There’s also your personal tagline and your story to give even more insight into who you are. Again, all of these options have their own individual audience selectors, so only who you want to see the information will see it You have complete control with the new Google+.

Like any other social media platform, Google+ gives you the ability to share everything you want with anyone you choose to. It is all a matter of personal choice. You have the option to fill out all of the fields we discussed, some, or none of them. Share as much of yourself, or as little, as you like There is no right or wrong answer. It is your profile after all.

Thanks for stopping by, have a great day!
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Avatars, Anonymity & Social Networking

If you spend any time in the forums whatsoever, there’s a good chance you’ve come across quite a few users with no profile picture. While anonymity is a perfectly fine choice for most interactions with people we don’t know, or will never see in real life, it does kind of defeat the purpose of a social network. This is especially true when one takes into account how simple it is to change your profile picture in Google+, or in your overarching Google account itself.

When you meet and speak with people in Google+, especially those you haven’t met in real life, it is important to give them something to remember you by. This is the real reason profile pictures exist. They’re not necessary in an online setting, but they do perform two important functions - they allow users to express themselves and serve as a form of online handshake You can think of them as a, “Nice to meet you!” in a visual medium

When you’ve decided on your new profile picture, just login to Google+ and select the Profile Tab from the left. Once there, select the Edit Profile button which opens up a panel with several places for you to customize your information. You can select the camera icon over the profile picture or cover image, and then upload whatever image you want to use. That’s all it takes There’s even a little “i” icon which will take you to your Google About Me page ( Here you can change your profile picture at the source. Either way, you now have a face to show the G+ world - even if it’s not yours!

Even if putting an image of yourself isn’t an option, for whatever reason, you can always select an image of something. This is where expressing yourself is encouraged Find a picture of something important to you, or a free-to-use, stock image of something you find beautiful or interesting. There’s no wrong answer here. There are even avatars provided for use, so you don’t even have to find something unique to you. In the end, anything as a profile picture is better than nothing.

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Your Brand & G+: Using Communities to Promote, Engage, and Influence “Pt. 8 Using Circles to Strengthen Communities”

One of the most useful, and underutilized, features of Google+ is the Circle function. Circles allow you to create subsets of people connected to your brand. This can be defined as segmentation, which we discussed in our last article, taken to the ultimate level and utilized for a different purpose.

What are circles?

Where segmenting your brand’s Community into smaller, more-targeted Communities allows you to hyper-focus your message to that Community’s membership, using Circles allows you to segment even further for the purposes of sharing content and updates with a selective group. This also enforces the “velvet rope” mentality we’ve already discussed.

Use circles on Google+

Circles can be segmented in countless ways depending upon whatever criteria you use to differentiate prospects. You can start with any idea you have: existing customers, power users, specific demographics, target markets, etc. The goal is to create channels you can use to effectively and efficiently communicate with a select portion of your Community membership. And do so in a much more personal and memorable way than traditional methods.

Find & add people to circles

Circles can also be an ingenious way to track different types of content. Simply include the creators of content you feel would benefit your brand in a Circle, and invite them to join your brand’s relevant Community. Even if they decline, you have made an introduction, and can work from there to cement a relationship moving forward. It’s all about networking – even for the influencers. This is an excellent way to expand your network in whatever vertical your brand competes in, so get started working with Circles in your Communities today. I assure you there are benefits far beyond what we’ve touched on here.

Pro-Tip: It’s also an excellent work-around for the restrictions Gmail has in place for group emailing!

See you all next year!
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