I am a seasoned branding and marketing expert and have held strategic marketing and communications positions, leading both B2B and B2C products to market. I specialize in building and positioning brand identities, and packaging products for go-to-market. With years of product marketing experience, I focus on strategic marketing at the product or product line level. My strengths include analyzing the market and market needs in order to refine the business objectives, define the target market, and develop competitive differentiation. I am an expert in developing product packaging and product launch strategies, including positioning, messaging, business models and pricing. I have a proven success record of increasing revenue and ROI utilizing both online and offline marketing channels, including content marketing, inbound marketing, social media, public relations, branding, event marketing, performance marketing and digital advertising.
Marketing, Product Marketing, Brand Management, Content Marketing, Social Media, Public Relations, Business Development