Social Media Marketing: A Multifaceted Approach That Covers All the Bases
"Social media marketing can be complex, and overwhelming, making it difficult to know where to start."
In this post Brianna Johnson shares an effective approach that can be used as a cycle, repeated as needed or for each new social media campaign.Identify Goals
Your goals are a part of the broad, all-encompassing vision behind your company. Objectives, which we’ll cover next, are the specific avenues you’ll go through to achieve those goals. There’s no need to go overboard with an lengthy list of goals. Instead, aim for 3 to 5. Remember that you’ll have to monitor the progress of each of these, so you want to be sure you can both keep track of them and tell them apart. While goals don’t need to be super specific, they also shouldn’t be too vague.
During this time, you should also pinpoint current holes in your marketing plan. For example, is there a social media platform you are not using, but should be? Have you determined your brand, and how you want your audience to view your company? Consider these weak spots when generating your list of goals.
View this +Constant Contact
graph (below) to see which #socialmedia
platforms are best for your business.Read it ll here: http://pakwired.com/a-multifaceted-social-media-marketing-approach-that-covers-all-the-bases/
H/t +PakWired #socialmediamarketing #socialmediatips #socialmediastrategy