It probably won’t surprise you that Google holds the lead in search engine use, but did you know that comes up to over 100 billion searches per month? The search engine leads in mobile search as well as desktop search. In fact, in more than 10 countries, Google searches took place on mobile devices more often than desktop – that includes in the United States and Japan.
Optimization in all its forms is still a viable addition to your marketing campaign. View the infographic for some important reasons why.