The business model of AT&T and other ISPs has long been to rely on their customers not actually USING what they pay for. They sell me a 20Mbit connection with a cap of 250GB per month. They've been raking in extra cash for years by building out a network that would fail if users actually USED what they were sold. They also have government protected monopolies or near monopolies everywhere they operate and lots of public incentives to build out infrastructure.
Now usage patterns are changing and typical users are making more use of their connections. Rather than fixing their under-built networks on their own they're trying to use their control of user's connections to extort money from bandwidth intensive services.
The ISPs want to double dip and get paid twice for the same connection. This is why we need network neutrality.
- Story EngageAuthor, Content Marketer, 2014 - present
- McKinsey & CompanySocial Media Editor, 2014 - present
- Director of Content and Founder Magnitude Media; Leslie Poston, Writing, Speaking2004 - 2014
- Mashable, Blorge, Profy, Lost in Technology, More
Co-Author: Twitter for Dummies (June 2009, 2010 Wiley) BUY/DOWNLOAD
Author: Grande Guide To Social Advertising DOWNLOAD / READ
Contributor: Social Media ProBook DOWNLOAD / READ
Past Author Credits: Mashable, Profy, Blorge, StyleCareer, Eloqua, IMN, BzzAgent, Salesforce
A leading authority in emerging media, transmedia, brand and business development, I have devoted much of my adult life to social and emerging media and its application to the real world. My business (Magnitude Media) has been involved with businesses of all shapes and sizes as their emerging media specialist and business growth source including, but by no means limited to: Hewlett-Packard, Left Bank Films, Fight It Out, Company C, Indian Head Resort, LIM College, Hayward & Company, boutique wineries, exciting restaurants, musicians of all sizes and more. I am currently social media editor for McKinsey & Company.
An experienced writer and bestselling published author, I co-authored Twitter for Dummies, wrote Social Media Metrics for Dummies and have written books, articles, ebooks and blog articles for publications like Wiley Publishing, Media Bullseye, Mashable, TechnoBuffalo, TechBlorge, MacBlorge, Profy and other small press.
Also a sought after speaker, I've headlined at events such as MIDEM in Cannes, France and Book Expo America in New York City.
Providing Emerging Media, TransMedia, Digital Strategies and Business Development for a variety of industries, including: Music, Wine, Food, Film, Retail, Corporations or Individuals. Thinking. Doing. Seeing Several Moves Ahead. Big Ideas. Implementation. Strategy. Metrics. Analysis. Writing. More.
- Salesforce Marketing Cloud Blog Posts (current)
- Twitter for Dummies (co-author) (current)
- Call Me for Help Using Clarity (current)
- Social Media ProBook (contributor) (current)
- Mashable (blogger) (current)
- Media Bullseye (author) (current)
- Tech Blorge (blogger) (current)
- Louis Gray Blog (guest post) (current)
- Profy (blogger) (current)
- Buzz (current)
- Magnitude Media (current)
- StoryEngage (current)
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