"It’s basically having everything you do be treated as less relevant, brilliant, important, or worth consideration. I’ve been called not bubbly enough. I’ve been told my complaint about a coworker was a personal beef and not objective. I’ve been asked to do silent work again and again to prop up the work of men without recognition or credit for it. I’ve had ideas stolen outright by men and watched them garner high praise for them.
I’ve asked friends about their own experiences: one lamented being one of the few women on a team and getting a text that a certain coworker would really like cookies for their birthday. Another remembered just noticing “coincidences,” like how the majority of middle management were women, while all the VPs were men. A woman told me she’d recently been asked to hold someone “emotionally accountable” for a project. The fuck. Another said in meetings she is always assumed to have taken notes, even though it’s not at all part of her job description."
- McKinsey & CompanySocial Media Editor, 2014 - present
- Story EngageAuthor, Content Marketer, 2014 - 2015
- Director of Content and Founder Magnitude Media; Leslie Poston, Writing, Speaking2004 - 2014
- Mashable, Blorge, Profy, Lost in Technology, More
Co-Author: Twitter for Dummies (June 2009, 2010 Wiley) BUY/DOWNLOAD
Author: Grande Guide To Social Advertising DOWNLOAD / READ
Contributor: Social Media ProBook DOWNLOAD / READ
Past Author Credits: Mashable, Profy, Blorge, StyleCareer, Eloqua, IMN, BzzAgent, Salesforce
A leading authority in emerging media, transmedia, brand and business development, I have devoted much of my adult life to social and emerging media and its application to the real world. My business (Magnitude Media) has been involved with businesses of all shapes and sizes as their emerging media specialist and business growth source including, but by no means limited to: Hewlett-Packard, Left Bank Films, Fight It Out, Company C, Indian Head Resort, LIM College, Hayward & Company, boutique wineries, exciting restaurants, musicians of all sizes and more. I am currently social media editor for McKinsey & Company.
An experienced writer and bestselling published author, I co-authored Twitter for Dummies, wrote Social Media Metrics for Dummies and have written books, articles, ebooks and blog articles for publications like Wiley Publishing, Media Bullseye, Mashable, TechnoBuffalo, TechBlorge, MacBlorge, Profy and other small press.
Also a sought after speaker, I've headlined at events such as MIDEM in Cannes, France and Book Expo America in New York City.
Providing Emerging Media, TransMedia, Digital Strategies and Business Development for a variety of industries, including: Music, Wine, Food, Film, Retail, Corporations or Individuals. Thinking. Doing. Seeing Several Moves Ahead. Big Ideas. Implementation. Strategy. Metrics. Analysis. Writing. More.
- Call Me for Help Using Clarity (current)
- Social Media ProBook (contributor) (current)
- Salesforce Marketing Cloud Blog Posts (current)
- Mashable (blogger) (current)
- Twitter for Dummies (co-author) (current)
- Media Bullseye (author) (current)
- Tech Blorge (blogger) (current)
- Louis Gray Blog (guest post) (current)
- Profy (blogger) (current)
- Buzz (current)
- Magnitude Media (current)
- StoryEngage (current)
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