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Luca Leonardini
Works at Business Growth Architect
Attended Villanova University
Lived in Verona
522 followers|83,670 views
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Luca Leonardini

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When we think and talk about, teach and practice marketing we are often working on the assumption that marketing is one or all of the following.
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Kill your dreams. Make them goals instead. Use this form to cement them and start working toward them.
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Get Pacific Standard on Your iPad or Smartphone.
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“Brand leaders across North America  <style> <!-- /* Font Definitions */ @font-face {font-family:Granjon; panose-1:0 0 0 0 0 0 0 0 0 0; mso-font-charset:0; mso-generic-font-family:roman; mso-font-format:other; mso-font-pitch:auto; mso-font-signature:3 0 0 0 1 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:''; margin:0in; margin-bottom:.0001pt; mso-pagination...
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Luca Leonardini

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Last October I wrote a story on my blog entitled "The Roadmap to Renaissance 2.0", in which I talked about the fact we are living in a period full of opportunities with an unmatched explosion of creativity just like it was during the Renaissance. I am sure that learning to live innovation as a ...
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Luca Leonardini

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Il pensiero innovativo dovrebbe essere un'abitudine da esercitare tutti i giorni sino a padroneggiarlo per accendere la creatività e dare vita all’arte, all’innovazione. Perché la creatività, l’arte, l’innovazione sono molto più di una visione o di un’euforia, sono un vero e proprio stile di vita, una pratica che quando viene coltivata, crea gradualmente un circolo virtuoso dal quale l'arte genera nuova arte.
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Il pensiero innovativo dovrebbe essere un'abitudine da esercitare tutti i giorni sino a padroneggiarlo per accendere la creatività e dare vita all'arte, all'innovazione. Perché la creatività, l'arte, l'innovazione sono molto più di una visione o di un'euforia, sono un vero e proprio stile di ...
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Luca Leonardini

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Please boycott circuses that use animals.
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We need pioneers to push boundaries, take risks and drive innovations that will create a better world. I’m excited that another pioneering adventure is about to take flight across the Channel. I met up with Jean Botti, the brilliant Chief Technical Officer of Airbus Group, at the Formula ePrix in ...
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Steve Huffman, cofounder and former CEO of Reddit, is stepping into Pao's role.
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Luca Leonardini

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When I was fifteen, I wanted a bike for my birthday. I dropped a few hints, and about a week before the day, I asked my mom for a hint as to what I could expect. "Well," she said, "it...
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People
Have him in circles
522 people
Michael Kjær's profile photo
Wolf Vaupel's profile photo
Hansel Outler's profile photo
Elsa Tresia's profile photo
hezi hershkovitz's profile photo
jose guadalupe mandujano ramirez's profile photo
Claude Rieth's profile photo
Alessandra Baggiani's profile photo
Rob Acevedo's profile photo
Work
Occupation
Business Growth Architect
Skills
Business Strategy, Slingshot Framework, Blue Ocean Strategy, Lean Six Sigma Strategy, Communication Strategy, Web Marketing & Social Media, Teaching & Training Design, Design Thinking
Employment
  • Business Growth Architect
    Reinvent Your Business, 2009 - present
    Helping businesses to put customers at the heart of every strategic decision to keep relevance and to sustain growth.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
Verona - Bruxelles - Ludwigsburg - Rimini - Livorno - Firenze - Milano - Munchen
Links
Contributor to
Story
Tagline
Business Growth Architect - Reinvent Your business
Introduction
I am working with businesses and institutions to help them to find their way:
  1. TO REACT QUICKLY to the continuous changes and challenges of the global market, to avoid losing new customers or new business opportunities.
  2. TO BREAK THE RULES or how to adapt the rules to their own advantage, to avoid to make gifts to the competition.
  3. TO LOVE THE CUSTOMERS so as to transform the customer experience in a new business opportunity which creates value for the business and the customers.
I am also doing various training courses for companies and lectures of Business Innovative Strategies for students at the University of Applied Sciences in Multichannel Visual Communication (Istituto Tecnico Superiore Angelo Rizzoli, Milan).

KEY SKILLS:
  • Slingshot Framework (Il Metodo Fionda): connecting systematic creativity with innovative and smart business strategies.
  • Creating Value Innovation and Innovative Customer-Centric Strategies.
SPECIALTIES:

  • Slingshot Strategy - Blue Ocean Strategy
  • Lean Six Sigma Strategy
  • Communication - Web Marketing & Social Media Marketing
  • Blogging about Innovation, content creation and content curation
  • Design and delivery of professional educational programs, training, manager’s coaching
  • +15 years of international experience providing advanced and highly innovative services within publishing, new media, services, consulting
  • Working languages English, French, mother tongue Italian

Education
  • Villanova University
    Lean Six Sigma
Basic Information
Gender
Male
Luca Leonardini's +1's are the things they like, agree with, or want to recommend.
Crossing the channel on an electric-powered flight - Virgin.com
www.virgin.com

We need pioneers to push boundaries, take risks and drive innovations that will create a better world. I’m excited that another pioneering a

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www.businessesgrow.com

One Forrester analyst claims building social media community is a foolhardy endeavor. An alternative perspective.

Make Change Work for You: The Power of Observation - Brian Solis
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The opportunity of our generation - Virgin.com
www.virgin.com

In Davos this week, one of the key things we have been discussing is how to tackle climate change. We have a historic opportunity to take bo

25 Disruptive Technology Trends for 2015 - 2016 - Brian Solis
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Crossing the Experience Divide: Creating positive, lasting experiences i...
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Untethered From Tradition: How I Got Here - Brian Solis
www.briansolis.com

Tweet. January 9, 2015; No Comments · 16113187712_50e193f74c_o. I didn't set out to be an author, speaker or digital analyst/anthropologist.

Amazon Could Finally Grow Its Profits—By Selling Other People's Stuff | ...
www.wired.com

Amazon isn’t an unprofitable company. Though it posted losses in two quarters out of the three reported so far for 2014, it ended 2013 at $2

Bill Gates' Plan to Help the Developing World Profit From Its Sewage | W...
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Peter Janicki's Omni-Processor is a steel machine converts high volumes of human waste---up to 14 tons a day---into electricity and water, w

Never Buy a Phone Again | WIRED
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Don’t buy another phone ever again. That’s a weird thing for us to say, right? We’re WIRED! But by the end of last year, it was fancy-ice cl

Ti regalo un libro originale con un Tweet
www.lucaleonardini.com

Ti regalo un libro originale sulla creatività! Sino al 15 gennaio 2015 ci sono 1.000 copie che aspettano di essere scaricate gratuitamente c

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Cosa rimane da esplorare oggi? Il termine avventuriero o esploratore nell’era di Google Map può sembrare fuori luogo o forse a qualcuno può

Guy Kawasaki: The Three Pillars of Likability
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Find out the keys to enchant other people. You cannot enchant people unless they like you, says former Chief Evangelist of Apple Guy Kawasak

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Esce il secondo libro fotografico di Andrea Cisternino, angelo dei cani randagi in Ucraina

Andrea Cisternino: Rifugio Italia e IAPL Onlus
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Lui in arrivo da Kiev, io da Trezzano sul Naviglio. Ci siamo trovati alla stazione di Milano per trascorrere un’oretta insieme. Andrea Ciste

Exponentials and Networks
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Exponentials and Networks - The Existential Challenge Of Radical Innovation For The Enterprise Exponential technologies tend to take even th