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Leonard Sipes
Works at Federal Government
Attended Johns Hopkins University
Lives in Baltimore, MD
381 followers|18,291 views
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Leonard Sipes

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Summary: There are more ways than ever to measure traffic, readership, attention and engagement with our content. But all that means is there are even more things to distract us from the important questions about who we are trying to reach and how.
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Leonard Sipes

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The security vulnerability has implications for users across the Web. Here's what the bug means for you.
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Leonard Sipes

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Wonder why need for data is important? It may be (is) an invasion of our privacy but companies could live or die without it. Best, Len.
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Google launched in 1998 and has grown steadily to become the most popular search engine in the world. Over 2,161 billion searches were run on their engines in 2013, and the company corners a 67% share of the global search market. As it grows and evolves, Google search is well and truly on its way to becoming humanity’s most […]
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Have him in circles
381 people
maxx podman's profile photo
Andy Walker's profile photo
Adil Benaidy's profile photo
Brodie Beta's profile photo
erick rotcher's profile photo
imsingle obey joy's profile photo
Mark Turner's profile photo
Aldrich Peter's profile photo
Bill Heslin's profile photo
Work
Occupation
Senior Public Affairs Specialist/Social Media Manager
Skills
Public Relations, Social Media, Management, Marketing
Employment
  • Federal Government
    Senior Public Affairs Specialist/Social Media Manager, present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Baltimore, MD
Story
Tagline
30 years of national and state government public relations and social media.
Introduction

I’m a graduate of several universities  with a post-Master’s Degree from the Johns Hopkins University.  I have 40 years in government ( I started as a police officer) with 30 of those years involved in public relations and social media at the national and state levels.

Media: I understand the media. I’ve been interviewed and quoted by every national news operation multiple times; from the New York Times to CBS Evening News to National Public Radio to Entertainment Tonight to national talk shows, I have done them all. I have been directly responsible for tens of thousands of difficult media requests. In my home office you will see personalized autographed photos from the biggest names in national news. 

Marketing and Clearinghouses: I operated clearinghouses for the federal government and spoke to the media. I was the federal government’s primary contact person for crime prevention for 10 years. I helped administer the “McGruff the Crime Dog-Take a Bite out of Crime” national media campaign; the nation’s most successful public service advertising effort. I used that experience to create five state-level media campaigns and all met or exceeded their goals.

Social Media: I hosted and produced government television and radio shows for 20 years and was one of the first to place radio shows on the Internet and interact with customers (the beginning of social media). I operate one of the country’s most popular social media platforms (television, radio, blog and transcripts) for my topic with 35 search terms on the front page of searches. I was either the first (or one of the first) federal agencies to engage in social media.

Emergency Media: I led emergency media operations for a wide variety of  events including hurricanes, major snow storms, tornadoes, prison riots and police related incidents.

Bottom-line: All I am is someone who gets great enjoyment from assisting others in “cutting through the clutter” as to media and public relations relations and social media. 

Promotional material for a university-based ”Media and Government” course:

The course will be taught by Associate Professor Leonard A. Sipes, Jr. Sipes has over 30 years of national and state level experience in government media relations. He has been quoted by every major national newspaper and national news network.

From “McGruff the Crime Dog” to Department of Justice clearinghouses to Director of Public Affairs operations for huge multi-layered agencies to Hurricane Katrina to one of the most successful social media operations in the country, Sipes has developed a national reputation for successful reactive and proactive public relations.

He created new and successful public relations plans,  effectively managed thousands of media and legislative contacts and created successful state anti-crime campaigns. He produced a unique and emulated style of proactive public relations,  wrote and managed hundreds of publications and produced  20 to 50 percent approval in agency public opinion.

He has vast experience in big-complicated agencies. He won many national and local awards including a top ten web site from Government Computer News.

Mr. Sipes received a graduate degree from the Johns Hopkins University. He is a graduate of two additional universities.

For Additional Information:

For additional information, please contact me at leonardsipes@gmail.com or call toll free via Google Voice at 202-455-5576

Bragging rights
Helped give birth to McGruff the Crime Dog. Survived 30 years of government public relations. We were the first federal agency to do social media. We were one of the first state agencies to do social media.
Education
  • Johns Hopkins University
    Liberal Arts, 2011
Basic Information
Gender
Male
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