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Leonard Sipes
Works at Federal Government
Attended Johns Hopkins University
Lives in Baltimore, MD
406 followers|29,542 views
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Leonard Sipes

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5 of 7 people under #correctional supervision are in the community and are supervised by #parole and probation officers. This is their story. Podcast. Best, Len.
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Not a surprise. best, Len.
Customer satisfaction with pay-TV providers has fallen this year to an index score of 63 (on a 100-point scale), down from 65 last year and 68 the year prior, according to [download page] the American Customer Satisfaction Index (ACSI). The pay-TV sector now joins internet service providers...
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Seems obvious and long overdue. Social plummets. Best, Len.
Content marketing may be B2B marketers' greatest current opportunity, but its appeal looks set to recede in the years to come in favor of other exciting opportunities, according to a new report [download page] from Econsultancy and Adobe. Instead, it will be customer experience (CX) emerging as...
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But do we buy or make decisions via #mobile? Best, Len.
Mobile represented an estimated 45% of US organic search visits in Q2, steady from Q1, as Google continued to capture the vast majority (89%) of mobile organic search visits, according to the latest quarterly report [download page] from Merkle|RKG. Apple mobile devices again generated an...
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Can government correct bad information on #socialmedia or the internet during #emergencies# or disasters? Best, Len.
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Traditional #advertising clobbers digital. Best, Len.
PwC has issued its latest annual Entertainment & Media Outlook report, which contains projections for online and offline media advertising markets through 2019. The outlook for traditional media advertising is similar to previous forecasts in that TV and out-of-home advertising have the...
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Leonard Sipes

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Measuring the impact of #socialmedia is the primary concern. Best, Len
Source: Simply Measured / TrustRadius [download page] Notes: The familiar problem of measuring ROI is the most challenging aspect of social programs, cited by 60% of social media practitioners as a top-3 issue, according to a report from Simply Measured and TrustRadius. ROI is the top...
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#YouTube and #socialmedia dominate. Best, Len.
Source: Interactive Advertising Bureau (IAB) [pdf] Notes: Smartphone video viewers across the world are most likely to typically find the videos they watch on YouTube (62%), with social media platforms (33%) also a significant discovery source, according to an IAB study. Press coverage of the...
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Nevertheless, despite growing as a referrer of traffic, social still pales in comparison to search for the 5,000+ brand sites monitored, referring 4.7% of smartphone traffic (compared to 23.1% for search) and 1.6% of desktop traffic (versus 26.1% for search).
Facebook post interaction rates decreased year-over-year in Q2 across major industries retail, media, financial and travel, per Adobe's latest Social Intelligence Report [pdf]. Video (1.7%, down from 2.2%) and image (3.6%, down from 4.6%) posts saw the largest decreases when sorting by post...
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But do we buy or make decisions via #mobile? Best, Len.
Source: comScore [download page] Notes: Connected adults in the US spent 49% of their digital time in March 2015 using smartphone applications (43%) or browsers (6%), reports comScore in a new study. In fact, adults' share of digital media time spent with smartphone apps (43%) was greater...
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Are Twitter and Facebook sources for news? Yep!!! Best, Len.
Americans are more likely to get news on Twitter and Facebook than ever before. Our new study explores the similarities and differences in the role of news on these two social networks.
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What works with #SEO? What's Hard? Best, Len.
Source: Ascend2 [download page] Notes: Relevant content creation is by far the most effective SEO tactic, according to a new survey of 286 global marketing, sales and business professionals (71% B2B) from Ascend2 and its Research Partners. Indeed, 72% of respondents cited relevant content as an...
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People
In his circles
2,333 people
Have him in circles
406 people
jihoon J's profile photo
pongsakorn thammaraksa's profile photo
Batik Kenny Texs's profile photo
Marko Lazić's profile photo
Jose Jimenez's profile photo
Jay F. Nelson's profile photo
Rex Codea's profile photo
Sudem Tamer's profile photo
Konstantinos Koutsospyros's profile photo
Work
Occupation
Senior Public Affairs Specialist/Social Media Manager
Skills
Media relations, Public Relations, Social Media, Management, Marketing
Employment
  • Federal Government
    Senior Public Affairs Specialist/Social Media Manager, present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Baltimore, MD
Contact Information
Home
Mobile
410-575-3127
Email
Work
Phone
202-220-5616
Story
Tagline
Consultant-Speaker-Trainer. 35 years of award-winning national and state government media and public relations.
Introduction

Consultant trainer for very large, nationally known agencies on media relations, public relations and social media. Contact me at leonardsipes@gmail.com or call toll free via Google Voice at 410-575-3127.

2014-National awards for best customer service and technology, top awards for podcasting and audio, three regional awards for television production and hosting. See Http://LeonardSipes.Com for all awards.

I’m a graduate of several universities  with a post-Master’s Degree from the Johns Hopkins University.  I have 40 years in government with 35 years involved in media and public relations and social media at the national and state levels.

Media: I understand the media. I’ve been interviewed and quoted by every national news operation multiple times; from the New York Times to CBS Evening News to National Public Radio to Entertainment Tonight to national talk shows, I have done them all. I have been directly responsible for tens of thousands of difficult media requests.

Marketing and Clearinghouses: I operated clearinghouses for the federal government and spoke to the media. I was the federal government’s primary contact person for crime prevention for 10 years. I helped administer the “McGruff the Crime Dog-Take a Bite out of Crime” national media campaign; the nation’s most successful public service advertising effort. I used that experience to create five state-level media campaigns and all met or exceeded their goals.

Social Media: I hosted and produced government television and radio shows for 20 years and was the first in federal and state service to place radio shows on the Internet and interact with customers (the beginning of social media). I operate one of the country’s most popular social media platforms (television, radio, blog and transcripts) for my topic with 35 search terms on the front page of searches.

Emergency Media: I led emergency media operations for a wide variety of  events including hurricanes, major snow storms, tornadoes, prison riots and police related incidents.

Bottom-line: All I am is someone who gets great enjoyment from assisting others in “cutting through the clutter” as to media and public relations relations and social media. 

Promotional material for a university-based ”Media and Government” course:

The course will be taught by Associate Professor Leonard A. Sipes, Jr. Sipes has over 30 years of national and state level experience in government media relations. He has been quoted by every major national newspaper and national news network.

From “McGruff the Crime Dog” to Department of Justice clearinghouses to Director of Public Affairs operations for huge multi-layered agencies to Hurricane Katrina to one of the most successful social media operations in the country, Sipes has developed a national reputation for successful reactive and proactive public relations.

He created new and successful public relations plans,  effectively managed thousands of media and legislative contacts and created successful state anti-crime campaigns. He produced a unique and emulated style of proactive public relations,  wrote and managed hundreds of publications and produced  20 to 50 percent approval in agency public opinion.

He has vast experience in big-complicated agencies. He won many national and local awards including a top ten web site from Government Computer News.

Mr. Sipes received a graduate degree from the Johns Hopkins University. He is a graduate of two additional universities.

See Http://MyLifeAudio.Com for audio and video interviews.

For Additional Information:

For additional information, please contact me at leonardsipes@gmail.com or call toll free via Google Voice at 410-575-3127.

Bragging rights
Multiple national awards for media relations and podcasting. Helped give birth to McGruff the Crime Dog (nation's most successful public service ad campaign). Survived 35 years of government media relations. We were the first federal and state agency to offer a television and radio podcast series. National spokesperson for federal crime prevention efforts for ten years.
Education
  • Johns Hopkins University
    Liberal Arts, 1990
    Post Master's degree in Liberal Arts.
Basic Information
Gender
Male
Looking for
Networking
Birthday
May 16
Relationship
Married
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