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Leonard Sipes
Works at Federal Government
Attended Johns Hopkins University
Lives in Baltimore, MD
411 followers|30,833 views


Leonard Sipes

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Leonard Sipes

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#Apps suck? Most do. Best Len
Source: Localytics Notes: Some 58% of mobile app users will become inactive within the first 30 days after downloading an app, and three-quarters will churn within the first 3 months, reports Localytics. But churn rates are significantly lower among users who log more sessions in the first...
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Personal recommendations-websites-traditional media win. Still doubt the relevancy of newspapers? Best, Len. #advertising #trust
Nielsen has released its latest "Global Trust in Advertising" report [download page], a biennial examination of the different forms of advertising that consumers around the world trust and act upon. This latest study indicates that despite the flow of budgets away from traditional media,...
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I do not trust #websites that.......Best, Len.
A majority of consumers don't trust websites that suffer from security and usability issues, says Neustar in recently-released research [pdf], although inaccurate content is the most common complaint of those identified. Indeed, 91% of the more than 750 adults surveyed for the report said that...
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Is this the obituary for newspapers? Best, Len. #mobile
Almost one-third (31.6%) of US media ad spending will be allocated to digital media this year, with mobile capturing the majority share of that spending, estimates eMarketer in a recent forecast. In fact, for the first time, the share of media ad spending allocated to mobile (16.6%) will exceed...
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Not that high-not a lot of growth. Best, Len #householdincome
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It's about Facebook, #audio and #video with photo apps bringing up the rear. Best, Len.
Source: comScore [download page] Notes: Instagram and Snapchat might be rising in popularity with youth, but they don't hold a candle to Facebook in terms of overall time spent, at least among the 18-34 population, according to a recent comScore study. Facebook ranks as the top mobile app...
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I keep this in mind when creating podcasts for the federal government at Best, Len. #podcasts #millennials
Source: comScore [download page] Notes: Some 29% of smartphone-owning adults listen to podcasts using their smartphones at least once a month, with that figure reaching 41% among 18-34-year-olds, according to a recently-released report from comScore. The survey indicates that 18-34-year-olds...
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#Podcast. The Challenge of #Parole and #Probation from an Officer’s Perspective Best, Len
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#Mobile and #social growing "but" results are questionable. Best, Len.
CMOs are ready to boost their mobile marketing budgets, and there are signs they have already been doing so, according to results from the latest edition of the biannual CMO Survey [pdf] from Duke University's Fuqua School of Business. CMOs responding to the study predicted that mobile would...
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Source: Flurry Notes: Apps continue to dominate US time spent with mobile, says Flurry, reaching 90% of mobile minutes in June 2015, up from 86% share in Q2 2014. Breaking down mobile internet consumption by app and browser categories, the data shows Facebook's app by itself occupies 19%...
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Senior Public Affairs Specialist/Social Media Manager
Media relations, Public Relations, Social Media, Management, Marketing
  • Federal Government
    Senior Public Affairs Specialist/Social Media Manager, present
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Baltimore, MD
Contact Information
Consultant-Speaker-Trainer. 35 years of award-winning national and state government media and public relations.

Consultant trainer for very large, nationally known agencies on media relations, public relations and social media. Contact me at or call toll free via Google Voice at 410-575-3127.

2014-National awards for best customer service and technology, top awards for podcasting and audio, three regional awards for television production and hosting. See Http://LeonardSipes.Com for all awards.

I’m a graduate of several universities  with a post-Master’s Degree from the Johns Hopkins University.  I have 40 years in government with 35 years involved in media and public relations and social media at the national and state levels.

Media: I understand the media. I’ve been interviewed and quoted by every national news operation multiple times; from the New York Times to CBS Evening News to National Public Radio to Entertainment Tonight to national talk shows, I have done them all. I have been directly responsible for tens of thousands of difficult media requests.

Marketing and Clearinghouses: I operated clearinghouses for the federal government and spoke to the media. I was the federal government’s primary contact person for crime prevention for 10 years. I helped administer the “McGruff the Crime Dog-Take a Bite out of Crime” national media campaign; the nation’s most successful public service advertising effort. I used that experience to create five state-level media campaigns and all met or exceeded their goals.

Social Media: I hosted and produced government television and radio shows for 20 years and was the first in federal and state service to place radio shows on the Internet and interact with customers (the beginning of social media). I operate one of the country’s most popular social media platforms (television, radio, blog and transcripts) for my topic with 35 search terms on the front page of searches.

Emergency Media: I led emergency media operations for a wide variety of  events including hurricanes, major snow storms, tornadoes, prison riots and police related incidents.

Bottom-line: All I am is someone who gets great enjoyment from assisting others in “cutting through the clutter” as to media and public relations relations and social media. 

Promotional material for a university-based ”Media and Government” course:

The course will be taught by Associate Professor Leonard A. Sipes, Jr. Sipes has over 30 years of national and state level experience in government media relations. He has been quoted by every major national newspaper and national news network.

From “McGruff the Crime Dog” to Department of Justice clearinghouses to Director of Public Affairs operations for huge multi-layered agencies to Hurricane Katrina to one of the most successful social media operations in the country, Sipes has developed a national reputation for successful reactive and proactive public relations.

He created new and successful public relations plans,  effectively managed thousands of media and legislative contacts and created successful state anti-crime campaigns. He produced a unique and emulated style of proactive public relations,  wrote and managed hundreds of publications and produced  20 to 50 percent approval in agency public opinion.

He has vast experience in big-complicated agencies. He won many national and local awards including a top ten web site from Government Computer News.

Mr. Sipes received a graduate degree from the Johns Hopkins University. He is a graduate of two additional universities.

See Http://MyLifeAudio.Com for audio and video interviews.

For Additional Information:

For additional information, please contact me at or call toll free via Google Voice at 410-575-3127.

Bragging rights
Multiple national awards for media relations and podcasting. Helped give birth to McGruff the Crime Dog (nation's most successful public service ad campaign). Survived 35 years of government media relations. We were the first federal and state agency to offer a television and radio podcast series. National spokesperson for federal crime prevention efforts for ten years.
  • Johns Hopkins University
    Liberal Arts, 1990
    Post Master's degree in Liberal Arts.
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May 16
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So we get to M&T Bank in Oakland, MD five minutes late due to an accident. Shannon (bank employee) sees us pull up, gets out of her car, comes over to apologize for being closed and tells us how to complete our transaction via the ATM and offers to show us how to do it. If this isn't the best customer service possible, I would like to know what is. M&T bank needs to commend this employee for her personal and professional service. #bestcustomerservice #mtbank Wow!!!
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