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Leonard Sipes
Works at Federal Government
Attended Johns Hopkins University
Lives in Baltimore, MD
404 followers|28,885 views
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Leonard Sipes

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Best podcast and best audio-2015.

5 out of 7 million offenders on correctional supervision are in the community. You depend on #parole# and probation officers more than you think. Best, Len.
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Leonard Sipes

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Won the top national award for the best government podcast for a show on a person's journey from prison to success. Won a second award for best audio for a show on Human Trafficking with the Urban Institute. See http://media.csosa.gov, 650,000 to 1.4 million page views a year, first federal radio and television podcast series. National Association of Government Communicators (http://www.nagconline.org/Awards/documents/NAGC-2015-Awards-Presentation-Program.pdf). Best, Len.
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Not surprising. Best, Len.
Lithium Technologies announced the results of a recent survey performed on its behalf by Harris Poll, finding that brands are increasingly under pressure by consumers to innovate.
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Source: Leichtman Research Group (LRG) Notes: Some 56% of US households have at least one TV set connected to the internet through a video game system, smart TV set, Blu-ray player and/or streaming media device (such as Roku or Apple TV), continuing a climb from 49% last year and 44% the year...
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#Digital is up, everything else is down. Best, Len.
Source: ZenithOptimedia Notes: Global internet consumption grew by almost 84% between 2010 and 2014, driving overall media consumption growth of 5.1%, to 485 minutes per day, according to estimates released by ZenithOptimedia. Exposure to outdoor advertising was the only traditional medium to...
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Out-of-home (OOH) media outpace other traditional media in reaching smartphone users in the hour before they engage in specific mobile activities such as mobile shopping, mobile search, and mobile social networking, says the Outdoor Advertising Association of America (OAAA) in a...
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Leonard Sipes

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#Podcast addressing recent #violence and what can be done. 250th radio show. Just won top national awards for podcasting and audio from NAGC. Best, Len.
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#Correctional and P&P staff #wellness-a critical issue. Best, Len.
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http://www.niemanlab.org/2015/06/pew-study-when-it-comes-to-political-news-facebook-has-become-local-tv-for-millennials/

Profound implications-are we starting to get most of our news from Facebook? Hint--I am. Best, Len.
For baby boomers, local TV is the top source for politics news. Millennials are getting it from their News Feeds.
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How companies promote #social and #environmental issues. Best, Len.
Source: Cone Communications / Ebiquity [pdf] Notes: How should companies communicate information about social and environmental programs and products? For consumers, communication on the product itself or its package/label is the top choice, cited by 19% as the most effective channel. Beyond...
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Podcast: What effect does #childhood #trauma have on future #criminality? Best, Len
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Best free report on #socialmedia this year. Learn what works in a quick read. Best, Len.
B2C marketers are most likely to be found using Facebook (96%) and Twitter (77%), while for B2B marketers LinkedIn is on par with Facebook (88% each) as the most commonly used social platform, according to Social Media Examiner's latest annual "Social Media Marketing Industry Report" [pdf]. But...
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Have him in circles
404 people
Nancy Schwartz's profile photo
Lion Shil's profile photo
Jose Jimenez's profile photo
Rex Codea's profile photo
Steve Spacek's profile photo
Robert Czok's profile photo
Konstantinos Koutsospyros's profile photo
Prisca Prevot's profile photo
Andy Baggott's profile photo
Work
Occupation
Senior Public Affairs Specialist/Social Media Manager
Skills
Media relations, Public Relations, Social Media, Management, Marketing
Employment
  • Federal Government
    Senior Public Affairs Specialist/Social Media Manager, present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Baltimore, MD
Contact Information
Home
Mobile
410-575-3127
Email
Work
Phone
202-220-5616
Story
Tagline
Consultant-Speaker-Trainer. 35 years of award-winning national and state government media and public relations.
Introduction

Consultant trainer for very large, nationally known agencies on media relations, public relations and social media. Contact me at leonardsipes@gmail.com or call toll free via Google Voice at 410-575-3127.

2014-National awards for best customer service and technology, top awards for podcasting and audio, three regional awards for television production and hosting. See Http://LeonardSipes.Com for all awards.

I’m a graduate of several universities  with a post-Master’s Degree from the Johns Hopkins University.  I have 40 years in government with 35 years involved in media and public relations and social media at the national and state levels.

Media: I understand the media. I’ve been interviewed and quoted by every national news operation multiple times; from the New York Times to CBS Evening News to National Public Radio to Entertainment Tonight to national talk shows, I have done them all. I have been directly responsible for tens of thousands of difficult media requests.

Marketing and Clearinghouses: I operated clearinghouses for the federal government and spoke to the media. I was the federal government’s primary contact person for crime prevention for 10 years. I helped administer the “McGruff the Crime Dog-Take a Bite out of Crime” national media campaign; the nation’s most successful public service advertising effort. I used that experience to create five state-level media campaigns and all met or exceeded their goals.

Social Media: I hosted and produced government television and radio shows for 20 years and was the first in federal and state service to place radio shows on the Internet and interact with customers (the beginning of social media). I operate one of the country’s most popular social media platforms (television, radio, blog and transcripts) for my topic with 35 search terms on the front page of searches.

Emergency Media: I led emergency media operations for a wide variety of  events including hurricanes, major snow storms, tornadoes, prison riots and police related incidents.

Bottom-line: All I am is someone who gets great enjoyment from assisting others in “cutting through the clutter” as to media and public relations relations and social media. 

Promotional material for a university-based ”Media and Government” course:

The course will be taught by Associate Professor Leonard A. Sipes, Jr. Sipes has over 30 years of national and state level experience in government media relations. He has been quoted by every major national newspaper and national news network.

From “McGruff the Crime Dog” to Department of Justice clearinghouses to Director of Public Affairs operations for huge multi-layered agencies to Hurricane Katrina to one of the most successful social media operations in the country, Sipes has developed a national reputation for successful reactive and proactive public relations.

He created new and successful public relations plans,  effectively managed thousands of media and legislative contacts and created successful state anti-crime campaigns. He produced a unique and emulated style of proactive public relations,  wrote and managed hundreds of publications and produced  20 to 50 percent approval in agency public opinion.

He has vast experience in big-complicated agencies. He won many national and local awards including a top ten web site from Government Computer News.

Mr. Sipes received a graduate degree from the Johns Hopkins University. He is a graduate of two additional universities.

See Http://MyLifeAudio.Com for audio and video interviews.

For Additional Information:

For additional information, please contact me at leonardsipes@gmail.com or call toll free via Google Voice at 410-575-3127.

Bragging rights
Multiple national awards for media relations and podcasting. Helped give birth to McGruff the Crime Dog (nation's most successful public service ad campaign). Survived 35 years of government media relations. We were the first federal and state agency to offer a television and radio podcast series. National spokesperson for federal crime prevention efforts for ten years.
Education
  • Johns Hopkins University
    Liberal Arts, 1990
    Post Master's degree in Liberal Arts.
Basic Information
Gender
Male
Looking for
Networking
Birthday
May 16
Relationship
Married
Leonard Sipes's +1's are the things they like, agree with, or want to recommend.
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