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This article by Ben Basche helped me understand the attractiveness and potential of Snapchat. The pseudo-ephemeral nature of Snapchat activities encourages participation without requiring users to worry about the permanent brand they're building for themselves online, in stark contrast to how people see "traditional" social networks such as Twitter and Facebook. There is more to Snapchat than meets the eye.
“Oh, you think darkness is your ally? You merely adopted the dark, I was born in it, molded by it.” — Bane
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