Subliminal: The link Between the Unconscious Mind and Behavior
Leonard Mlodinow has taken on a tough sales job. In his new book, the physicist and author is essentially telling people that their behavior is not as manageable as they might think it is, that much of what they say, do and feel is not only beyond their control, but beyond their awareness.

"People are willing to accept that the unconscious has an influence," said Mlodinow who will appear at Bookshop Santa Cruz next Wednesday. "Sometimes they resist. Though it's a little harder to accept when they are confronted by just how much influence the unconscious has."

"The subliminal is anything that goes on below the threshold of your conscious mind," he said. "There are things that are going on that you are not aware of.
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