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Leigh Lovett
A Social Girl in a High Tech Social World
A Social Girl in a High Tech Social World
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By now, you’ve heard or have experienced the Earth shattering news of the new Instagram Stories. With the rollout, there is one question on every marketer’s mind, “How am I going to integrate Instagram Stories into my overall social media plan?” You…

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Pokémon Go is a mobile app created by Nintendo and The Pokémon Company that was released on July 1, 2016 in the US. You already knew that I’m sure. How could you not? It is the number one app in the world and in less than a week, Nintendo stocked has…

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A few years ago, bloggers were the most influential people on the internet. They were experts on food, parenting, fashion and tech. You had to have a blog hosted on WordPress or Tumblr to even be considered an influencer. Now, some of the most influential…

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Last week, Snapchat announced that its users now consume 10 billion video views a day. With that many views, I’m sure you’re familiar with the popular photo and video sharing app. That number is an increase from 8 billion since February 2016 and 4 billion…

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Earlier this month, Cosmopolitan Magazine had a major social media fail. The magazine pushed out a post on Twitter talking about the rise of a new trend called “hair tattoos”. The problem was that it was actually hair designs and parts that Black…

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How do you win with a 360 degree digital campaign? Just ask Taco Bell. A few weeks before the Super Bowl, Taco Bell released a heavily redacted digital press release via its website and sent it to major news outlets. The press release promised the…

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The day before the Super Bowl, Beyoncé debuted her new single “Formation” online. I shouldn’t have to tell anyone that, it’s been the talk of the internet for over a week now. The song includes a quite catchy and explicit line about using Red Lobster has…

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The Denver Broncos won the 2016 Super Bowl yesterday, but there was no clear winner in the TV brand bowl. There may not have been a clear winner in the brand bowl because many advertisers shifted their dollars to digital and social media this year. A few…

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Does traditional PR still matter and does it still work? Yes, traditional PR still works when combined with digital tactics. Digital PR combines traditional PR tactics such as press releases and events with social media, content marketing, and search…

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Instagram promoted posts have grown in popularity since they were rolled out and will continue to be leveraged more by brands in 2016. As a marketer, this excites me. As a consumer, this annoys me. Unfortunately, many brands are using Instagram as an…
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