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The Legal Watercooler
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The Legal Watercooler

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What I've learned in 18 years of legal marketing #lmamkt #bizoflaw

Wow. I cannot believe I’ve now spent a full lifetime as a legal marketer. When I started at my first firm, back in 1998, we were just launching 2nd generation websites, and I was tasked to shepherd through this program called InterAction (by InterFace).…
Wow. I cannot believe I’ve now spent a full lifetime as a legal marketer. When I started at my first firm, back in 1998, we were just launching 2nd generation websites, and I was tasked to sh…
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The Legal Watercooler

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My own personal branding exercise. #lmamkt #bizorlaw

I promise, my personal brand is not, “I’ve been too busy to blog.” I think I’m going through a process. An evolution. A “what’s next in my life” moment that has lasted for months. I have a lot to say, but I’m not sure HOW I want to say it. You will often…
I promise, my personal brand is not, “I’ve been too busy to blog.” I think I’m going through a process. An evolution. A “what’s next in my life” moment tha…
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Legal Lean Sigma coming to LA on May24 @LMAintl #lmamkt @CathMacDonagh @tcorcoran #bizoflaw

Confession time. I’m crazed. Crazy busy at work. A thousand moving pieces. Eighty six internal clients today (and two more joining on Monday). Then there is home. My personal life. Spiritual life. Still haven’t made it to the market. It’s crazy. Nothing…
Confession time. I’m crazed. Crazy busy at work. A thousand moving pieces. Eighty six internal clients today (and two more joining on Monday). Then there is home. My personal life. Spiritual …
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Leadership isn't just for CMOs - Thoughts from #LMA16 #leadership #bizoflaw

I cannot believe that it’s been a week since I attended the CMO Summit at the Legal Marketing Association’s annual conference featuring Leonardo Inghilleri. Leadership can’t be taught in five hours, you need five days or more to take a deep dive. That…
I cannot believe that it’s been a week since I attended the CMO Summit at the Legal Marketing Association’s annual conference featuring Leonardo Inghilleri. Leadership can’t be ta…
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Don't be a lurker. 6 Things to Do BEFORE Attending a Conference #lma16 #lma16

We all attend professional conferences. Some are close-knit groups, such as the Legal Marketing Association’s Annual Conference; others will have 10s of thousands in attendance, and take over a whole city (ACC Annual Meeting, CES, NRF’s Big Show).…
We all attend professional conferences. Some are close-knit groups, such as the Legal Marketing Association’s Annual Conference; others will have 10s of thousands in attendance, and take over…
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Legal marketers need to take a lesson from general counsel #lmamkt @kevinokeefe

  I caught Kevin O’Keefe‘s recent piece challenging law school leaders in an Above the Law piece, Law Schools Are Not Exposing Students To Real World Business Development If you’re a law school leader, ask yourself if you truly understand what students…
I caught Kevin O'Keefe's recent piece challenging law school leaders in an Above the Law piece, Law Schools Are Not Exposing Students To Real World Business Development If you’re a law schoo...
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Do you really care what I think about the elections? #lmamkt #bizoflaw

I just had to close my Facebook page. The “debate” and “commentary” of people I actually care for is getting out of hand. Two people are arguing about the George Bush video (I agree with the Atlantic on this one). Others think Ruth Bader Ginsberg is right…
I just had to close my Facebook page. The “debate” and “commentary” of people I actually care for is getting out of hand. Two people are arguing about the George Bush video …
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Is there an app for crazy, stupid busy? #lmamkt

To say life has been in session this past year would be an understatement. I’m crazy, stupid busy everywhere. I can’t seem to get to what I want to get to. My mind is constantly swimming with what I need to do next … trying to create the pathway to get…
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To Serve Lawyers - Thoughts from #LMA16 @chambersGuides @superlawyers @thelegal500

A theme I heard, or just picked up on, at the 2016 LMA Annual Conference is that our role, as legal marketers, is as a service provider to our clients … the lawyers we serve. Yet, sometimes, the relationship seems much more adversarial than it has to be.…
A theme I heard, or just picked up on, at the 2016 LMA Annual Conference is that our role, as legal marketers, is as a service provider to our clients … the lawyers we serve. Yet, sometimes, …
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The LMA annual conference is kicking off this morning. I’ve been here since Saturday. Why? Because it’s LMA and I wouldn’t miss a minute of connecting with my peers, colleagues, and friends!! So what is so damn special about LMA that I added more time…
The LMA annual conference is kicking off this morning. I’ve been here since Saturday. Why? Because it’s LMA and I wouldn’t miss a minute of connecting with my peers, colleagues, a…
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Mad Men collaborating with Math Men. #CMO #LMAMKT #WhatIDo #bizoflaw

I just watched the short (< 2 minutes) video from the National Director of Brand, Creative & Content Marketing for Deloitte Digital talking about the future of the CMO (that’s the Chief Marketing Officer if you’re wondering). He summed up the current role…
I just watched the short (< 2 minutes) video from the National Director of Brand, Creative & Content Marketing for Deloitte Digital talking about the future of the CMO (that’s the Chie…
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Are you harnessing the power of your social media footprint? #lmamkt

I’m having a fan-girl moment. Someone very high up in my industry caught wind that I will soon be visiting his city. Mr. Big sent me a LinkedIn message saying he’d love to buy me a cup of coffee so we can finally meet in person. He wants to meet me. OMG.…
I'm having a fan-girl moment. Someone very high up in my industry caught wind that I will soon be visiting his city. Mr. Big sent me a LinkedIn message saying he'd love to buy me a cup of coffee so...
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A place where we can grab a cup of coffee and share in a little bit of legal industry chat.
Introduction
In May 2008, I launched The Legal Watercooler, a blog dedicated to the conversations surrounding the business of law.

An early adopter to social media and social networking, you can follow me on Twitter at @heather_morse and connected with on LinkedIn. In addition, you can become a fan of The Legal Watercooler on Facebook.

About Me
I began her career in legal marketing in 1998, after spending 10 years working with non-profit and member service organizations. After serving in senior marketing positions with AmLaw 100 law firms, I am  currently the Director of Marketing for Barger & Wolen LLP, a mid-sized law firm based in Los Angeles.

As the firm’s first marketing director, I am charged with developing a comprehensive marketing and business development program.