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The Legal Watercooler
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For your law firm content distribution: Making the case for @JDSupra, @Lexology, etc #lmamkt #legalmarketing

While I might play an uber-techie at work, I really depend upon much smarter and techier people than me to make sense out of all this stuff flying at me on a daily (hourly) basis. For instance, one of my go-to smarties is Jayne Navarre for all things…
While I might play an uber-techie at work, I really depend upon much smarter and techier people than me to make sense out of all this stuff flying at me on a daily (hourly) basis. For instance, one...
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Controversial Clients and Social Media: Game Changer? What does this mean for law firms? #lmamkt #legalmarketing

An interesting headline caught my eye this week via Forbes: “Disgusting!,” Cry Legal Experts: Is This The Lowest A Top U.S. Law Firm Has Ever Stoop (ht Above the Law). Quick history lesson: During WWII the Japanese (allegedly) kidnapped (mostly) Korean…
An interesting headline caught my eye this week via Forbes: "Disgusting!," Cry Legal Experts: Is This The Lowest A Top U.S. Law Firm Has Ever Stoop (ht Above the Law). Quick history lesson: During ...
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No crazy New Year's resolutions for me. And I decided to not look back. 2014, here I come! #legalmarketing  
 
No crazy New Year's resolutions for me. And I decided to not look back. 2014, here I come! #lmamkt #legalmarketing

Here we are. A new year. Resolutions will be made by many, but not by me (Here’s why I prefer A Daily Resolution). I have also decided to not look back. 2013 is so, well, 2013. I am well into 2014 and I’m wondering what’s ahead? What I can do? What I can…
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The Legal Watercooler

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Guess which blog just made the ABA Journal's Top 100 Blawgs??? That's right, coolerites, we did! and when I say we, I do mean we. Thanks for the inspiration, the feedback, the contribution. Even my haters, I'm loving you tonight.

Now, go vote: http://www.abajournal.com/blawg100/

I'm under LPM.
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Have them in circles
229 people
 
Want attribution? Make it easy. Don't camouflage your Twitter address. ht @nancymyrland @lloydpearson #lmamkt #legalmarketing

We had an interesting conversation at the LMA Annual Conference about attribution while live-Tweeting at a conference. Nancy Myrland very nicely captures the discussion in her post, Who Said That? How to Live Tweet a Conference. To aid attendees at our…
We had an interesting conversation at the LMA Annual Conference about attribution while live-Tweeting at a conference. Nancy Myrland very nicely captures the discussion in her post, Who Said That? ...
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Today is the most depressing day of the year. Who did you bring to work today? Here's a self-inventory for your attitude. #legalmarketing #lmamkt
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Can someone pull the plug on Martindale-Hubbell already and allow it to fade away with dignity? #legalmarketing #lmamkt  
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I never open e-holiday cards, but when I do ...

#legalmarketing #lmamkt
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Not all marketing directors are created equal. So why can't salary surveys reflect this? 

#legalmarketing   #businessoflaw  
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A place where we can grab a cup of coffee and share in a little bit of legal industry chat.
Introduction
In May 2008, I launched The Legal Watercooler, a blog dedicated to the conversations surrounding the business of law.

An early adopter to social media and social networking, you can follow me on Twitter at @heather_morse and connected with on LinkedIn. In addition, you can become a fan of The Legal Watercooler on Facebook.

About Me
I began her career in legal marketing in 1998, after spending 10 years working with non-profit and member service organizations. After serving in senior marketing positions with AmLaw 100 law firms, I am  currently the Director of Marketing for Barger & Wolen LLP, a mid-sized law firm based in Los Angeles.

As the firm’s first marketing director, I am charged with developing a comprehensive marketing and business development program.