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The Legal Watercooler
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You want to interview with me? Here's my best advice. #lmamkt

Time is certainly flying over at the new firm. Busy meeting people. Busy getting things done. Busy looking for a new legal marketing manager (e-mail/pm me for the job description). If you are interested in the position, or are reading this because you are…
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Now it's time to say goodbye. #lmamkt

On September 4, 2007, I got off the elevator on the 47th floor of this ivory tower and set about creating a marketing and business development program for Barger & Wolen LLP as their first marketing director. It has been quite a journey. We survived a…
On September 4, 2007, I got off the elevator on the 47th floor of this ivory tower and set about creating a marketing and business development program for Barger & Wolen LLP as their first mark...
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The Grammys, lawyers and legal marketing. Stay true to your brand. #lmamkt

I don’t know what it is with my brain, legal marketing, and pop culture, but while watching the Grammys last night I couldn’t help but find lessons and similarities between the Grammys, lawyers and legal marketing. What I saw last night was a living,…
I don't know what it is with my brain, legal marketing, and pop culture, but while watching the Grammys last night I couldn't help but find lessons and similarities between the Grammys, lawyers and...
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Super Bowl Commericals, Lawyers and Legal Marketing. What #LMAMKT can learn from @Nationwide's mistake.

Time for some Monday morning quarterbacking and dissecting of the game around the water cooler. For the Sports Dude, it will be about the game (and I will never live it down, but his prediction was 27-24 Patriots); for me, it’s about the commercials … and…
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How to set up your marketing plan for 2015. #lmamkt

I started this year off wiping down my white board and getting ready to plan my year. So much white. So much potential. So many ideas. I am not a huge fan of large and intense marketing plans; they usually just end up buried in some drawer somewhere, only…
I started this year off wiping down my white board and getting ready to plan my year. So much white. So much potential. So many ideas. I am not a huge fan of large and intense marketing plans; they...
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First Amendment is Alive and Well in Florida Despite State Bar Association's Efforts #lmamkt

For anyone who follows the saga of the State Bar of Florida v. the First Amendment of the United States, I am happy to announce that the First Amendment has won yet again. In the latest ruling, as Larry Bodine points out on his blog, a federal judge,…
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Have them in circles
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Adam Levine, Lawyers and Legal Marketing: Are you a fan of your clients? #lmamkt

First off, I have been a wee bit busy these past two weeks. I said goodbye to Barger & Wolen and hello to Greenberg Glusker. My Girl Scout troop has sold more than 6,000 boxes of cookies, and we have five (yes, FIVE) booths this weekend. I attended the…
First off, I have been a wee bit busy these past two weeks. I said goodbye to Barger & Wolen and hello to Greenberg Glusker. My Girl Scout troop has sold more than 6,000 boxes of cookies, and w...
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What happens if you don't support professional education for your legal marketer? #lmamkt #lma15

While working at a certain AmLaw 50 firm I submitted to attend the Legal Marketing Association’s annual conference. It was denied. In speaking with the firm’s managing partner I asked her a few simple questions: So I’m as good as you need me to be? I know…
While working at a certain AmLaw 50 firm I submitted to attend the Legal Marketing Association's annual conference. It was denied. In speaking with the firm's managing partner I asked her a few sim...
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Lessons in leadership: What lawyers and legal marketers can learn from Pete Carroll's call. #lmamkt

If you were watching the game on Sunday those last two minutes were excrutiating. And then that last call. OMG. What was Pete Carroll thinking with that last call? And then I read this piece today, Requiem For a Gambler: Why Pete Carroll Wasn’t Wrong, by…
If you were watching the game on Sunday those last two minutes were excrutiating. And then that last call. OMG. What was Pete Carroll thinking with that last call? And then I read this piece today,...
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Why Aric Press matters? #lmamkt

For those of you wondering, “Who is Aric Press?”, he is the outgoing editor in chief for American Lawyer, and love it or hate it, through the AmLaw 100, and now 200, reports Aric placed a spotlight onto the business of law. Aric announced his retirement…
For those of you wondering, "Who is Aric Press?", he is the outgoing editor in chief for American Lawyer, and love it or hate it, through the AmLaw 100, and now 200, reports Aric placed a spotlight...
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Holiday cards. Hate ‘em or hate ‘em? Over in the LME a question was posed: “Are you receiving fewer holiday cards this year (print and e-cards),” and the resounding response was: “Yes!” and can be verified by the USPS: In 2011, American households on…
Holiday cards. Hate 'em or hate 'em? Over in the LME a question was posed: "Are you receiving fewer holiday cards this year (print and e-cards)," and the resounding response was: "Yes!" and can be ...
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You had me at "the billable hour is directly opposed to the best interest of the client" #LMAMKT @jacksonlewispc #billablehour

Mark this day down on your calendars, kids. We will one day look back on November 18, 2014, as the first day in the long anticipated end to the dreaded billable hour. From today’s American Lawyer: Law firms have been calling for the end of the billable…
Mark this day down on your calendars, kids. We will one day look back on November 18, 2014, as the first day in the long anticipated end to the dreaded billable hour. From today's American Lawyer: ...
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A place where we can grab a cup of coffee and share in a little bit of legal industry chat.
Introduction
In May 2008, I launched The Legal Watercooler, a blog dedicated to the conversations surrounding the business of law.

An early adopter to social media and social networking, you can follow me on Twitter at @heather_morse and connected with on LinkedIn. In addition, you can become a fan of The Legal Watercooler on Facebook.

About Me
I began her career in legal marketing in 1998, after spending 10 years working with non-profit and member service organizations. After serving in senior marketing positions with AmLaw 100 law firms, I am  currently the Director of Marketing for Barger & Wolen LLP, a mid-sized law firm based in Los Angeles.

As the firm’s first marketing director, I am charged with developing a comprehensive marketing and business development program.