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The Legal Watercooler
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Legal Lean Sigma coming to LA on May24 @LMAintl #lmamkt @CathMacDonagh @tcorcoran #bizoflaw

Confession time. I’m crazed. Crazy busy at work. A thousand moving pieces. Eighty six internal clients today (and two more joining on Monday). Then there is home. My personal life. Spiritual life. Still haven’t made it to the market. It’s crazy. Nothing…
Confession time. I’m crazed. Crazy busy at work. A thousand moving pieces. Eighty six internal clients today (and two more joining on Monday). Then there is home. My personal life. Spiritual …
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Leadership isn't just for CMOs - Thoughts from #LMA16 #leadership #bizoflaw

I cannot believe that it’s been a week since I attended the CMO Summit at the Legal Marketing Association’s annual conference featuring Leonardo Inghilleri. Leadership can’t be taught in five hours, you need five days or more to take a deep dive. That…
I cannot believe that it’s been a week since I attended the CMO Summit at the Legal Marketing Association’s annual conference featuring Leonardo Inghilleri. Leadership can’t be ta…
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Don't be a lurker. 6 Things to Do BEFORE Attending a Conference #lma16 #lma16

We all attend professional conferences. Some are close-knit groups, such as the Legal Marketing Association’s Annual Conference; others will have 10s of thousands in attendance, and take over a whole city (ACC Annual Meeting, CES, NRF’s Big Show).…
We all attend professional conferences. Some are close-knit groups, such as the Legal Marketing Association’s Annual Conference; others will have 10s of thousands in attendance, and take over…
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Legal marketers need to take a lesson from general counsel #lmamkt @kevinokeefe

  I caught Kevin O’Keefe‘s recent piece challenging law school leaders in an Above the Law piece, Law Schools Are Not Exposing Students To Real World Business Development If you’re a law school leader, ask yourself if you truly understand what students…
I caught Kevin O'Keefe's recent piece challenging law school leaders in an Above the Law piece, Law Schools Are Not Exposing Students To Real World Business Development If you’re a law schoo...
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Am I committed, or just involved? #lmamkt

In my morning meditation yesterday I read a quote that stuck with me throughout the day: The only course open to me, if I was to attain a joyous life for myself (and subsequently for those I love), was one in which I imposed on myself an effort of…
In my morning meditation yesterday I read a quote that stuck with me throughout the day: The only course open to me, if I was to attain a joyous life for myself (and subsequently for those I love),...
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A couple of my heroes have passed away. #lmamkt #RichardsBarger #christinemilligan

This year has gotten off to a horrible start. First David Bowie. Then Glenn Frye. And now Christine Milligan and .Richards Barger Christine Milligan was my mother-in-law. She passed away on Sunday from complications of living a very grand life. She would…
This year has gotten off to a horrible start. First David Bowie. Then Glenn Frye. And now Christine Milligan and .Richards Barger Christine Milligan was my mother-in-law. She passed away on Sunday ...
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The Legal Watercooler

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To Serve Lawyers - Thoughts from #LMA16 @chambersGuides @superlawyers @thelegal500

A theme I heard, or just picked up on, at the 2016 LMA Annual Conference is that our role, as legal marketers, is as a service provider to our clients … the lawyers we serve. Yet, sometimes, the relationship seems much more adversarial than it has to be.…
A theme I heard, or just picked up on, at the 2016 LMA Annual Conference is that our role, as legal marketers, is as a service provider to our clients … the lawyers we serve. Yet, sometimes, …
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The LMA annual conference is kicking off this morning. I’ve been here since Saturday. Why? Because it’s LMA and I wouldn’t miss a minute of connecting with my peers, colleagues, and friends!! So what is so damn special about LMA that I added more time…
The LMA annual conference is kicking off this morning. I’ve been here since Saturday. Why? Because it’s LMA and I wouldn’t miss a minute of connecting with my peers, colleagues, a…
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Mad Men collaborating with Math Men. #CMO #LMAMKT #WhatIDo #bizoflaw

I just watched the short (< 2 minutes) video from the National Director of Brand, Creative & Content Marketing for Deloitte Digital talking about the future of the CMO (that’s the Chief Marketing Officer if you’re wondering). He summed up the current role…
I just watched the short (< 2 minutes) video from the National Director of Brand, Creative & Content Marketing for Deloitte Digital talking about the future of the CMO (that’s the Chie…
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Are you harnessing the power of your social media footprint? #lmamkt

I’m having a fan-girl moment. Someone very high up in my industry caught wind that I will soon be visiting his city. Mr. Big sent me a LinkedIn message saying he’d love to buy me a cup of coffee so we can finally meet in person. He wants to meet me. OMG.…
I'm having a fan-girl moment. Someone very high up in my industry caught wind that I will soon be visiting his city. Mr. Big sent me a LinkedIn message saying he'd love to buy me a cup of coffee so...
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For Lent I will engage more in social medial. #lmamkt

Earlier this week I began to see proclamations by my friends that they were giving up social media, namely Facebook, for Lent. I don’t get it. A social media channel is about engaging with people, news streams, and some really cheesy quizzes to figure out…
Earlier this week I began to see proclamations by my friends that they were giving up social media, namely Facebook, for Lent. I don't get it. A social media channel is about engaging with people, ...
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If your firm collects ANY data, I need your help. #LMAMKT #bizoflaw

Without a doubt, the legal marketer is moving towards a data-centric and strategic role. Whether you are a legal marketing professional in an AmLaw 100, or a department of one serving a regional boutique, talking the numbers needs to become our second…
Without a doubt, the legal marketer is moving towards a data-centric and strategic role. Whether you are a legal marketing professional in an AmLaw 100, or a department of one serving a regional bo...
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A place where we can grab a cup of coffee and share in a little bit of legal industry chat.
Introduction
In May 2008, I launched The Legal Watercooler, a blog dedicated to the conversations surrounding the business of law.

An early adopter to social media and social networking, you can follow me on Twitter at @heather_morse and connected with on LinkedIn. In addition, you can become a fan of The Legal Watercooler on Facebook.

About Me
I began her career in legal marketing in 1998, after spending 10 years working with non-profit and member service organizations. After serving in senior marketing positions with AmLaw 100 law firms, I am  currently the Director of Marketing for Barger & Wolen LLP, a mid-sized law firm based in Los Angeles.

As the firm’s first marketing director, I am charged with developing a comprehensive marketing and business development program.