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Legalmorning

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Posting content is only the first step in content marketing.
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Legalmorning

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Influencer marketing is one of the hottest topics in marketing today. By utilizing someone’s influence on the market, you can bring trust to your brand and increase revenue. But how do you find an influencer willing to endorse your product or service? Jason Quey from the Storyteller Marketer is on this episode of the Marketing Impact podcast to discuss trends in influencer marketing as well as how to get started with the process. http://ow.ly/4tPC3009ED6
Influencer marketing is one of the hottest topics in marketing today. By utilizing someone's influence on the market, you can bring trust to your brand and increase revenue. But how do you find an influencer willing to endorse your product or service? Jason Quey from the Storyteller Marketer is on to discuss trends in influencer marketing as well as how to get started with the process. In this episode, Jason and I discuss the following: How to ad...
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Legalmorning

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“Content is fire, social media is gasoline.” Jay Baer, Convince & Convert
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Legalmorning

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Joe Putnam from iSpionage.com is on the Marketing Impact Podcast to discuss pay-per-click advertising on Google and Facebook. We discuss the benefits and potential downfalls of PPC and if you should be using different platforms depending on your business. http://ow.ly/XIp1u
About this episode of Marketing Impact: Joe Putnam from iSpionage is on this episode of Marketing Impact to discuss pay per click advertising. Learn the basics of PPC, including an overview of Google Adwords and Facebook advertising. We discuss the benefits and potential downside to using PPC, including how to determine if PPC is something …
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Legalmorning

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Nikolas Allen and I discuss the importance of brands engaging their audience in this episode of Marketing Impact Podcast. http://ow.ly/XtRQd
About this episode of Marketing Impact: Nikolas Allen, author of “Heavyweight Marketing”, and I discuss the importance of engaging your customers online. This episode will address real-time marketing and how to identify your customers as well as engage with them on social media. Importance of engagement with customers Identifying your customers Employee brand engagement Dealing …
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Legalmorning

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Tom Schwab is on this episode of the Marketing Impact podcast to discuss how to market yourself through podcast interviews. We discuss how to find and land interviews on popular podcasts as well as what to prepare for when going on a show. Find out how podcasts convert better than blogs and how to promote podcast episodes that you are a part of. http://ow.ly/ZJVxw
Tom Schwab is on this episode of the Marketing Impact podcast to discuss how to market yourself through podcast interviews. We discuss how to find and land interviews on popular podcasts as well as what to prepare for when going on a show. Find out how podcasts convert better than blogs and how to promote …
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Legalmorning

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Kerry Heaps (Strictly Marketing Magazine) is on this episode of the Marketing Impact podcast to discuss ways to get more media coverage. After recording this episode, I realized that many people still do not get it. Without being able to pitch yourself in a way that journalists want to see, do not plan on getting in the news. Kerry offers some valuable advice on how to start pitching as well as where to find outlets to pitch to. http://ow.ly/Y3kX1
About this episode of Marketing Impact: Kerry Heaps from Strictly Marketing Magazine is on this episode of the Marketing Impact podcast covering tips on how to get more media coverage. We talk about the importance of media, the 5 things you need before you get started, and how to find outlets to pitch. Although I …
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Legalmorning

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Tom Treanor from Wrike is on this episode of the Marketing Impact podcast to discuss content marketing for startups. Regardless if you are just launching a small business or coming out of a startup accelerator in Silicon Valley, you must embrace content marketing for your business. Find out how to drive leads with content marketing as well as the advantages and disadvantages of doing it yourself, outsourcing, and creating content marketing teams. http://ow.ly/ZwzxC
Tom Treanor from Wrike is on this episode of the Marketing Impact podcast to discuss content marketing for startups. Regardless if you are just launching a small business or coming out of a startup accelerator in Silicon Valley, you must embrace content marketing for your business. Find out how to drive leads with content marketing …
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Legalmorning

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Marketing is no longer about the stuff that you make, but about the stories you tell. - Seth Godin
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Legalmorning

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Craig Brockie from ReputationXperts is back on the Marketing Impact Podcast to discuss online reviews. We talk about various reviews and if you should respond to them or not. Also learn how to get rid of negative or false reviews. http://ow.ly/XtQil
About this episode of Marketing Impact: Craig Brockie from Reputation Xperts returns to the podcast. In this episode we discuss online reviews. We go over how the process for reviewing companies has changed over the years and how to monitor and respond to these reviews. How a brand can be destroyed in an instant thanks …
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Legalmorning

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Online promotions, the Holy Grail for retailers. A great tool to attract customers and earn their business.If you sell a product or service online, then you need to make sure you understand online promotions and how they can impact your business. Here are some stats showing how retailers are killing it with online promotions and how you could be too. http://ow.ly/ZMu1m
If you sell a product or service online, then you need to make sure you understand online promotions and how they can impact your business.
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Legalmorning

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Seth Rand is on this episode of the Marketing Impact podcast to discuss corporate social responsibility (CSR). Find out the importance of CSR and how to use your team to determine various causes to support. We also discuss how to implement CSR and how it benefits both the cause you support as well as the company that implements it. http://ow.ly/YSaFp
About this episode of Marketing Impact: Seth Rand is on this episode of the Marketing Impact podcast to discuss corporate social responsibility (CSR). Find out the importance of CSR and how to use your team to determine various causes to support. We also discuss how to implement CSR and how it benefits both the cause …
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